拡張現実：企業評価、市場分析、2013-2016展望（ Augmented Reality: Vendor Assessment, Market Analysis, and Forecast 2013 – 2016）...市場調査レポートについてご紹介

1.0 EXECUTIVE SUMMARY 7
2.0 INTRODUCTION 9
2.1 AUGMENTED REALITY OVERVIEW 10
2.2 THE RELATIONSHIP BETWEEN AR, WEARABLE WIRELESS, AND BODY AREA NETWORKS 11
2.3 THE FUTURE OF AR APPLICATIONS 11
3.0 WIKITUDE GMBH 15
3.1 COMPANY OVERVIEW 15
3.1.1 LOCATION 15
3.2 INDUSTRY CLASSIFICATION 15
3.2.1 BUSINESS DESCRIPTION 15
3.2.2 COMPANY HISTORY 15
3.2.3 KEY PEOPLE 16
3.2.4 MERGERS AND ACQUISITIONS 16
3.3 COMPANY ANALYSIS 17
3.3.1 SWOT ANALYSIS 17
3.3.2 STRENGTHS 17
3.3.3 WEAKNESSES 17
3.3.4 OPPORTUNITIES 18
3.3.5 THREATS 18
4.0 FRONTAL LABS 19
4.1 COMPANY OVERVIEW 19
4.1.1 LOCATION 19
4.2 INDUSTRY CLASSIFICATION 19
4.2.1 BUSINESS DESCRIPTION 19
4.2.2 KEY PEOPLE 19
4.3 COMPANY ANALYSIS 20
4.3.1 SWOT ANALYSIS 20
5.0 MERCHLAR 21
5.1 COMPANY OVERVIEW 21
5.1.1 LOCATION 21
5.2 INDUSTRY CLASSIFICATION 21
5.2.1 BUSINESS DESCRIPTION 21
5.2.2 SERVICE OFFERINGS 22
5.2.3 COMPANY HISTORY 22
5.2.4 KEY PEOPLE 22
5.3 COMPANY UPDATES 23
5.3.1 KEY DEVELOPMENTS 23
5.3.2 MERGERS AND ACQUISITIONS 23
5.4 COMPANY ANALYSIS 24
5.4.1 SWOT ANALYSIS 24
5.4.2 STRENGTHS 24
5.4.3 OPPORTUNITIES 25
5.4.4 THREATS 25
6.0 GOLD RUN 27
6.1 COMPANY OVERVIEW 27
6.1.1 LOCATION 27
6.2 INDUSTRY CLASSIFICATION 27
6.2.1 BUSINESS DESCRIPTION 27
6.2.2 COMPANY HISTORY 27
6.2.3 KEY PEOPLE 27
6.3 COMPANY ANALYSIS 28
6.3.1 SWOT ANALYSIS 28
6.3.2 STRENGTHS 28
6.3.3 WEAKNESSES 29
6.3.4 OPPORTUNITIES 29
6.3.5 THREATS 29
7.0 AURASMA 30
7.1 COMPANY OVERVIEW 30
7.1.1 LOCATION 30
7.2 INDUSTRY CLASSIFICATION 30
7.2.1 BUSINESS DESCRIPTION 30
7.2.2 COMPANY HISTORY 31
7.2.3 KEY PEOPLE 31
7.2.4 MERGERS AND ACQUISITIONS 32
7.3 COMPANY ANALYSIS 32
7.3.1 SWOT ANALYSIS 32
7.3.2 STRENGTHS 32
7.3.3 WEAKNESSES 33
7.3.4 OPPORTUNITIES 33
7.3.5 THREATS 33
8.0 PEAR ENTERPRISES INC 34
8.1 COMPANY OVERVIEW 34
8.1.1 LOCATION 34
8.2 INDUSTRY CLASSIFICATION 34
8.2.1 BUSINESS DESCRIPTION 34
8.2.2 COMPANY HISTORY 35
8.3 COMPANY ANALYSIS 35
8.3.1 SWOT ANALYSIS 35
8.3.2 STRENGTHS 35
8.3.3 WEAKNESSES 36
8.3.4 OPPORTUNITIES 36
8.3.5 THREATS 36
8.3.6 COMPANY’S BUSINESS STRATEGY 36
9.0 LAYAR 38
9.1 COMPANY OVERVIEW 38
9.1.1 LOCATION 38
9.2 INDUSTRY CLASSIFICATION 38
9.2.1 BUSINESS DESCRIPTION 38
9.2.2 COMPANY HISTORY 38
9.2.3 KEY PEOPLE 39
9.3 COMPANY ANALYSIS 39
9.3.1 SWOT ANALYSIS 39
9.3.2 STRENGTHS 39
9.3.3 WEAKNESSES 40
9.3.4 OPPORTUNITIES 40
9.3.5 THREATS 40
9.3.6 COMPANY’S BUSINESS STRATEGY 40
10.0 TOTAL IMMERSION 41
10.1 COMPANY OVERVIEW 41
10.1.1 LOCATION 41
10.2 INDUSTRY CLASSIFICATION 41
10.2.1 BUSINESS DESCRIPTION 41
10.2.2 COMPANY HISTORY 41
10.2.3 KEY PEOPLE 42
10.3 COMPANY ANALYSIS 42
10.3.1 SWOT ANALYSIS 42
10.3.2 STRENGTHS 43
10.3.3 WEAKNESSES 44
10.3.4 OPPORTUNITIES 44
10.3.5 THREATS 44
11.0 MARXENT LABS 45
11.1 COMPANY OVERVIEW 45
11.1.1 LOCATION 45
11.2 INDUSTRY CLASSIFICATION 45
11.2.1 BUSINESS DESCRIPTION 45
11.2.2 COMPANY HISTORY 45
11.2.3 KEY PEOPLE 46
11.3 COMPANY ANALYSIS 46
11.3.1 SWOT ANALYSIS 46
11.3.2 STRENGTHS 47
11.3.3 WEAKNESSES 47
11.3.4 OPPORTUNITIES 48
11.3.5 THREATS 48
12.0 AR MARKET ANALYSIS 49
12.1 AR MARKETS 49
12.2 RECENT DEVELOPMENTS IN AR MARKET 49
12.2.1 HELMET MOUNTED DISPLAYS 49
12.2.2 WEARABLE GESTURE INTERFACES 49
12.2.3 TOURISM INDUSTRY 50
12.2.4 MOBILE COMMERCE AND AR 50
12.2.5 GAMING AND MAPS 50
12.3 GROWTH DRIVER ANALYSIS OF AR MARKET 50
12.3.1 IMPROVEMENT IN USER EXPERIENCE 50
12.3.2 INCREASING DEMAND FOR SMARTPHONES AND TABLET PCS 51
12.3.3 DIVERSIFICATION INTO NEW APPLICATIONS 51
12.4 AR SOLUTION DEVICES MARKET DEPLOYMENT CHALLENGES: A MARKET OUTLOOK 51
12.4.1 BANDWIDTH CONSTRAINTS 51
12.4.2 PROBLEM WITH LBS INSIDE A BUILDING 52
13.0 AUGMENTED REALITY FORECASTS 53
13.1 GLOBAL AR MARKET REVENUES 53
13.2 AUGMENTED REALITY IN HEALTHCARE 54
13.2.1 REGIONAL MARKET (AR IN HEALTHCARE) 54
13.2.2 NORTH AMERICA 55
13.2.3 ASIA PACIFIC 56
13.2.4 WESTERN EUROPE 56
13.2.5 EASTERN EUROPE 56
13.2.6 MIDDLE EAST & AFRICA 56
13.2.7 LATIN & CENTRAL AMERICA 56
13.3 AUGMENTED REALITY IN MILITARY APPLICATIONS 56
13.3.1 FRONTLINE COMBAT: LAND, AIR, SEA 58
13.3.2 SUPPORT OPERATIONS 59
13.4 AUGMENTED REALITY IN TOURISM 59
13.4.1 NORTH AMERICA 60
13.4.2 ASIA PACIFIC 61
13.4.3 EUROPE 62
13.4.4 MIDDLE EAST & AFRICA 62
13.4.5 LATIN & CENTRAL AMERICA 63
13.5 AR VENDORS MARKET SHARE 64
13.5.1 SOLUTION VS APPS VENDORS MARKET SHARE 65
13.6 BIG PLAYERS IN AUGMENTED REALITY 65
13.6.1 APPLE 65
13.6.2 GOOGLE 66
13.7 MOST SUCCESSFUL APPS IN AR: A CASE STUDY 68
13.7.1 CASE STUDY: INGRESS GAME 69
13.8 AR IN GAMING 71
13.8.1 WONDERBOOK AR DEVICE 72
13.8.2 AR AND SECOND LIFE AVATAR 72
13.9 AR OPPORTUNITIES IN CONVERGED SOCIAL AND INFOTAINMENT 72
13.9.1 THE APPLICATIONS 73

Table 1 AR Revenues 2012-2016 53
Table 2 AR in Tourism revenues 2013-2018 60
Table 3 Vendors listing and market share 65

Figure 1 Global Augmented Reality Devices Market Revenues 2011 ? 2017 53
Figure 2 AR Market Share (%) by Region: 2013 54
Figure 3 AR Market Revenues (USD Billions) by Region: 2012 ? 2016 55
Figure 4 AR Market Revenues (USD Billions) in North America: 2012 ? 2016 55
Figure 5 Military AR Market Share (%) by Submarket: 2013 57
Figure 6 Military AR Market Revenues (USD Billions) by Submarket: 2013 ? 2016 58
Figure 7 Military AR Revenue in Frontline Combat Segment: 2013 ? 2016 58
Figure 8 Military AR Revenues in the Support Operations Market: 2013 – 2016 59
Figure 9 AR in Tourism 60
Figure 10 AR in Tourism Market in North America 61
Figure 11 AR in Tourism in Asia Pacific 61
Figure 12 AR in Tourism in Europe 62
Figure 13 AR in Tourism in ME and Africa 63
Figure 14 AR in Tourism in Latin and Central America 64
Figure 15 Ingress Game 71
Figure 16 Social Networking interaction 75
Figure 17 Samsung Smart Window Technology 76
Figure 18 Side windshields AR applications 77
Figure 19 AR information on side windshield 77