【レポートの概要（一部）】
1.0 INTRODUCTION 6
2.0 LOCATION BASED MARKETING (LBM) OVERVIEW 8
2.1 ADVERTISING VS. MARKETING 8
2.2 WHAT IS LOCATION-BASED MARKETING (LBM)? 9
2.3 LBM TECHNOLOGIES 10
2.4 LBM CHANNEL AND COMPARATIVE ANALYSIS 11
2.5 LOCATION-BASED MARKETING VALUE CHAIN 12
2.6 LATEST INDUSTRY DEVELOPMENTS 14
2.7 HOW IS LOCATION-BASED SEARCH HELPING LBM? 16
3.0 ECOSYSTEM ANALYSIS 17
3.1 MOBILE NETWORK OPERATORS 17
3.2 APPLICATION PROVIDERS 17
3.3 CONTENT PROVIDERS 17
3.4 DEVICE MANUFACTURERS 18
3.5 MERCHANTS AND LOCAL COMPANIES 18
3.6 MOBILE SOFTWARE VENDORS 18
4.0 LOCATION BASED COUPON SOLUTION ANALYSIS 19
4.1 COUPIES 19
4.1.1 WHAT IS COUPIES? 19
4.1.2 WHAT DO THEY DO? 19
4.1.3 COUPIES FUNCTIONALITY 19
4.1.4 STRENGTH OF COUPIES 20
4.1.5 BENEFITS FOR BRANDS 20
4.2 GROUPON 20
4.2.1 WHAT IS GROUPON? 21
4.2.2 WHAT DO THEY DO? 21
4.2.3 GROUPON FUNCTIONALITY 21
4.2.4 GROUPON STRENGTHS 22
4.2.5 BENEFITS FOR BRAND 22
4.3 VOUCHERCLOUD 23
4.3.1 WHAT IS VOUCHERCLOUD? 23
4.3.2 WHAT DOES VOUCHERCLOUD DO? 23
4.3.3 VOUCHERCLOUD FUNCTIONALITY 23
4.3.4 VOUCHERCLOUD STRENGTHS 24
4.3.5 BENEFITS FOR BRANDS 24
4.4 YOURBANDEALS 24
4.4.1 WHAT IS YOURBANDEALS? 25
4.4.2 WHAT DO THEY DO? 25
4.4.3 YOURBEANDEALS FUNCTIONALITY 25
4.4.4 YOURBANDEALS STRENGTHS 26
4.4.5 BENEFITS FOR BRANDS 26
4.5 YOWZA 28
4.5.1 WHAT IS YOWZA? 28
4.5.2 WHAT DO THEY DO? 28
4.5.3 YOWZA FUNCTIONALITY 28
4.5.4 YOWZA STRENGTHS 30
4.5.5 BENEFITS FOR BRANDS 30
5.0 MOBILE LOCAL SEARCH SOLUTION ANALYSIS 31
5.1 MOBILE COMMERCE ( THE COMPANY) 31
5.1.1 WHAT IS MOBILE COMMERCE? 31
5.1.2 WHAT DO THEY DO? 31
5.1.3 MOBILE COMMERCE FUNCTIONALITY 31
5.1.4 MOBILE COMMERCE 32
5.1.5 BENEFITS FOR BRANDS 34
5.2 YELP 34
5.2.1 WHAT IS YELP? 34
5.2.2 WHAT DO THEY DO? 35
5.2.3 YELP FUNCTIONALITY 35
5.2.4 YELP STRENGTHS 35
5.2.5 BENEFITS FOR BRAND 36
5.3 QYPE 36
5.3.1 WHAT IS QYPE? 36
5.3.2 WHAT DO THEY DO? 37
5.3.3 QYPE FUNCTIONALITY 37
5.3.4 QYPE STRENGTHS 37
5.3.5 BENEFIT FOR BRANDS 38
6.0 PROXIMITY MOBILE MARKETING SOLUTION ANALYSIS 39
6.1 NEOMEDIA 39
6.1.1 WHAT IS NEOMEDIA? 39
6.1.2 WHAT DO THEY DO? 39
6.1.3 BENEFITS FOR BRANDS 40
6.2 PROXAMA 40
6.2.1 WHAT IS PROXAMA? 40
6.2.2 WHAT DO THEY DO? 40
6.2.3 PROXAMA STRENGTHS 42
6.2.4 BENEFITS FOR BRANDS 42
6.3 PROXIMUS MOBILITY 42
6.3.1 WHAT IS PROXIMUS MOBILITY? 42
6.3.2 WHAT DO THEY DO? 44
6.3.3 PROXAMA STRENGTHS 45
6.4 SCANBUY 45
6.4.1 WHAT IS SCANBUY? 45
6.4.2 WHAT DO THEY DO? 45
6.4.3 SCANBUY STRENGTHS 47
7.0 MARKET FORECAST 48
7.1 LOCATION BASED SERVICE (LBS) REVENUE MARKET SHARE 2013 ? 2018 48
7.2 LOCATION-BASED SEARCH DEVICES BY MOBILE OS 2013 49
7.3 GLOBAL MOBILE LBM REVENUE 2013-2018 49
7.4 REGIONAL DISTRIBUTION OF MOBILE LBM REVENUE 2013 ? 2018 50
7.5 MOBILE LBM REVENUE BY MOBILE SEARCH VS. DISPLAY 2013-2018 51
7.6 MOBILE LBM REVENUE BY AD FORMAT 2013 – 2018 52
8.0 CONCLUSIONS AND RECOMMENDATIONS 53
8.1 CONCLUSIONS 53
8.1.1 LBM IS A BRIDGE TO MOBILE COMMERCE 53
8.1.2 LBM AND MOBILE COMMERCE: A CONTINUUM OF OPPORTUNITIES 54
8.2 RECOMMENDATIONS 57
8.2.1 MOBILE NETWORK OPERATORS 57
8.2.2 INFRASTRUCTURE PROVIDERS 64
8.2.3 WIRELESS DEVICE AND OS PROVIDERS 65
8.2.4 RETAILERS 66
Appendix: Location Technologies
Table 1: Comparison of LBM Channels 12
Table 2: Regional Mobile LBM Revenue ($B) 2013 – 2018 50
Table 3: Mobile LBM Revenue by Ad Format ($M) 2013 – 2018 52
Figure 1: Differences between Advertising and Marketing 9
Figure 2: Location-based Marketing Value Chain 13
Figure 3: Technology and Mobile Data Collection Model 14
Figure 4: COUPIE Functionality 20
Figure 5: Groupon One Touch Solution Interface 22
Figure 6: Vouchercloud Discount Coupons 24
Figure 7: YourbanDeals Location Finder Application 26
Figure 8: Yowza Promotional Deal 29
Figure 9: Monetized Search vs. Display to Search 32
Figure 10: Top Mobile Search by Category 33
Figure 11: Top 20 Mobile Search Terms 34
Figure 12: Yelp Interactive Map 35
Figure 13: Qype Location Finder 37
Figure 14: NeoMedia Barcode 39
Figure 15: Proxama Services 41
Figure 16: Proxama Comparison Dashboard 44
Figure 17: Scanbuy Barcode Reader 46
Figure 18: LBS ROI Share among Region 2013 49
Figure 19: Mobile OS Share of LBS Devices 49
Figure 20: Global Mobile Location Based Marketing Revenue 2013 ? 2018 50
Figure 21: Mobile LBM Revenue by Mobile Search vs. Display 2013-2018 51
【レポート販売概要】
■ タイトル：位置情報基盤のモバイルマーケティングソリューション分析と予測2013-2018（Mobile Location-based Marketing Solutions Analysis and Market Forecast 2013-2018）■ 発行日：2013年11月9日
■ 調査会社：Mind Commerce
■ 商品コード：MCM31221010
■ 調査対象地域：グローバル
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