【レポートの概要(一部)】
Introduction 5
Background 5
What are SMS Aggregators? 5
Type of SMS Aggregators 5
Aggregator Service Spectrum 6
When to Use SMS Aggregators 8
SMS Ecosystem and Value Chain 9
Mobile-to-Mobile Value Chain: General Model 9
Application-to-Mobile Value Chain: Aggregator’s Model 10
SMS Purchaser 10
Aggregator 11
Mobile Operator 11
Revenue Share Models and Billing 12
Interconnection Agreements 14
Regulations 15
Current Issues in the Present Value Chain 17
Number Portability 17
Interconnect Charges and Lack of Regulations 19
Favored Revenue Share 19
Other Observed Issues 20
Usage Areas of SMS Aggregators and Emerging Markets 21
SMS Usage Drivers 21
Usage Areas and Markets 22
Mobile Banking and Financial Services (MFS) 23
Location Based Services (LBS) 25
M-Payment 26
Mobile Marketing and Advertisement 27
SWOT Analysis 30
SMS Aggregator Architecture and Technologies 33
Basic SMS Network Structure 33
Protocols and Interfaces 34
Messaging Types 35
Case Studies 36
SMS Aggregators Products and Solutions 36
Bulk SMS Termination 36
Short-codes 36
Virtual Mobile Numbers (VMN) 37
Service Implementation 38
Comparisons 39
Conclusion 42
References 43
【レポート販売概要】
■ タイトル:Future of SMS Aggregators: Business Model, Ecosystem and Value Chain■ 発行日:2010年10月3日
■ 調査会社:Mind Commerce
■ 商品コード:MCM312240242
■ 調査対象地域:グローバル
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