テレコムネットワークAPIマーケットプレイス：戦略、エコシステム、企業、予測2013-2018（Telecom Network API Marketplace: Strategy, Ecosystem, Players and Forecasts 2013-2018）...市場調査レポートについてご紹介

Chapter 1: Introduction 9
1.1 Executive Summary 9
1.2 Topics Covered 10
1.3 Key Findings 12
1.4 Target Audience 13
1.5 Companies Mentioned 14
2 Chapter 2: An Overview of Telco Network APIs 16
2.1 Defining Network APIs 16
2.2 Why are Carriers Adopting Telco Network APIs 18
2.3 Telco Network API Categories 19
2.3.1 SMS and RCS-E 19
2.3.2 MMS 19
2.3.3 Location 19
2.3.4 Payments 20
2.3.5 Voice/Speech 20
2.3.6 M2M 20
2.3.7 SDM/Identity Management 20
2.3.8 Subscriber Profile 21
2.3.9 Voice Control 21
2.3.10 Multimedia Voice Control 21
2.3.11 QoS 21
2.3.12 Presence 21
2.3.13 ID/SSO 21
2.3.14 Content Delivery 21
2.3.15 Hosted UC 21
2.3.16 Directory 21
2.3.17 Number Provisioning 21
2.3.18 USSD 22
2.3.19 Billing of Non-Digital Goods 22
2.3.20 Advertising 22
2.3.21 Collaboration 22
2.3.22 IVR/Voice Store 22
2.4 Telco Network API Business Models 22
2.4.1 Two-Sided Business Model 22
2.4.2 Exposing APIs to Developers 23
2.4.3 Web Mashups 23
2.5 Segmentation 24
2.5.1 Users by Segment 24
2.5.2 Workforce Management 24
2.6 Competitive Issues 24
2.6.1 Reduced TCO 24
2.6.2 Open APIs 24
2.6.3 Configurability 24
2.7 What % of Applications use APIs 25
2.8 The Revenue Potential of APIs 27
2.9 Telco Network API Usage by Industry Segment 29
2.10 Telco Network API Value Chain 30
2.10.1 Visualizing the Value Chain 30
2.10.2 How will the Value Chain evolve overtime 31
2.10.3 API Transaction Value Split Among Players 32
2.11 Cost for Different API Transactions 34
2.12 Volume of API Transactions 35
3 Chapter 3: API Aggregation 36
3.1 The Role of API Aggregators 36
3.2 Total Cost Usage for APIs with Aggregators 36
3.2.1 Start-up Costs 37
3.2.2 Transaction Costs 37
3.2.3 Ongoing Maintenance/Support 37
3.2.4 Professional Services by Intermediaries 37
3.3 Aggregator API Usage by Category 38
3.3.1 An LBS Case Study: LOC-AID 38
3.3.2 Aggregation: Intersection of Two Big Needs 39
3.3.3 The Case for Other API Categories 39
3.3.4 Moving Towards New Business Models 40
4 Chapter 4: Non Telco Network APIs and Mashups 42
4.1 Non Telco Network APIs 42
4.1.1 Twitter 42
4.1.2 Netflix API 43
4.1.3 Google Maps 43
4.1.4 Facebook 44
4.1.5 Youtube 44
4.1.6 Flickr 45
4.1.7 Ebay 46
4.1.8 Last.fm 47
4.1.9 Amazon Web Services 47
4.1.10 Bing Maps 48
4.1.11 Yahoo Web Search API 48
4.1.12 Shopping.com 49
4.1.13 Salesforce.com 50
4.2 Mashups 52
4.2.1 BBC News on Mobile 52
4.2.2 GenSMS emailSMS 52
4.2.3 Foursquare 53
4.2.4 Amazon SNS and Nexmo 53
4.2.5 Triage.me 54
4.2.6 MappyHealth 54
4.2.7 Lunchflock 55
4.2.8 Mobile Time Tracking 55
4.2.9 Fitsquare 55
4.2.10 GeoSMS 56
4.2.11 FONFinder 56
4.2.12 Pound Docs 56
4.2.13 140Call 56
4.2.14 Salesforce SMS 57
5 Chapter 5: Carrier, Application Provider & Vendor Strategies 58
5.1 Carrier Positioning in the LTE Era 58
5.1.1 Increasing API Investments 58
5.1.2 The Rise of SDM 59
5.1.3 Working Towards Standardisation: The GSMA OneAPI 60
5.1.4 Carrier Attitudes towards APIs in the U.S Versus Asia Pacific and Western Europe 62
5.2 Carrier API Programs Worldwide 63
5.2.1 AT&T Mobility 63
5.2.2 Verizon Wireless 65
5.2.3 Vodafone 67
5.2.4 France Telecom 68
5.2.5 Telefonica 70
5.3 Should Carriers Open Network APIs to OTT Service Providers 72
5.3.1 Allowing OTT Providers to Manage Applications 72
5.3.2 Carriers Lack the Innovative Skills to Capitalize on APIs Alone 72
5.4 Developer Attitudes Towards API Adoption 73
5.4.1 A Critical Asset to Developers 73
5.4.2 Stimulating the Growth of API Releases 73
5.4.3 Working Alongside Carrier Programs 74
5.4.4 Developer Preferences: Google vs Carriers 75
5.5 Vendor Strategies: Creating a Unique Role within the Value Chain 76
5.5.1 Positioning as Enablers in the Value Chain 76
5.5.2 Moving Away from a Box/Product Supplier Strategy 76
5.5.3 Moving Away from a Box/Product Supplier Strategy 77
5.6 Company Profiles 78
5.6.1 Alcatel Lucent 78
5.6.2 UnboundID 80
5.6.3 Twilio 82
5.6.4 LOC-AID 84
5.6.5 Placecast 86
5.6.6 Samsung 88
5.6.7 AT&T Mobility 89
5.6.8 Apigee 90
5.6.9 2600 Hz 92
5.6.10 Callfire 92
5.6.11 Plivio 92
5.6.12 Tropo 92
5.6.13 Urban Airship 92
5.6.14 Voxeo 92
5.6.15 Other Providers 92
5.6.16 Competitive Differentiation 92
6 Chapter 6: Market Analysis 93
6.1 Telco Network APIs Revenue 2013 – 2018 93
6.2 Telco Network APIs Revenue by API Category 2013 – 2018 94
6.2.1 Messaging API Revenues 95
6.2.2 LBS API Revenues 96
6.2.3 SDM API Revenues 97
6.2.4 Payment API Revenues 98
6.2.5 Other API Revenues 99
6.3 Telco Network APIs Revenue by Region 2013 – 2018 100
6.3.1 Asia Pacific 101
6.3.2 Eastern Europe 102
6.3.3 Latin & Central America 103
6.3.4 Middle East & Africa 104
6.3.5 North America 105
6.3.6 Western Europe 106
7 Chapter 7: Expert Opinion – Twilio 107
7.1 Twilio’s Involvement in Telco APIs 107
7.2 Twilio’s Position in the Telco API Value Chain 107
7.3 Twilio’s Opinion on Key Trends and Recent Developments in Telco APIs 108
7.3.1 Cloud APIs 108
7.3.2 Pay as you go 108
7.3.3 Ease of Usage 108
7.4 Drivers & Restraints in the Telco APIs Market 109
7.5 Final Thoughts 109

Figure 1: Wireless Carrier Assets 16
Figure 2: The Telco Network APIs Value Chain 29
Figure 3: Value Split: Aggregators, Carriers, Web Enterprises (API Transactions) 2012 – 2016 31
Figure 4: API Transaction Costs (US Cents) 2012 – 2016 33
Figure 5: Volume of API Transactions for a Tier 1 Carrier (Billions per Month): 2012 – 2016 34
Figure 6: GSMA OneAPI: Benefits to Stakeholders 60
Figure 7: Verizon Wireless APIs 62
Figure 8: Verizon Wireless APIs 64
Figure 9: France Telecom (Orange) APIs 67
Figure 10: Telefonica APIs 69
Figure 11: UnboundID’s Portfolio of Services 79
Figure 12: Twilio’s Portfolio of Services 81
Figure 13: LOC-AIDs’s Exchange Server Architecture 83
Figure 14: Placecast’s ShopAlerts Solution 85
Figure 15: Apigee’s Portfolio of Services 89
Figure 16: Telco Network APIs Revenue (USD Billions) 2012 – 2018 92
Figure 17: Telco Network APIs Revenue (USD Billions) by API Category 2012 – 2018 93
Figure 18: Messaging APIs Revenue (USD Billions) 2012 – 2018 94
Figure 19: LBS APIs Revenue (USD Billions) 2012 – 2018 95
Figure 20: SDM APIs Revenue (USD Billions) 2012 – 2018 96
Figure 21: Payment APIs Revenue (USD Billions) 2012 – 2018 97
Figure 22: APIs Revenue for Other Categories (USD Billions) 2012 – 2018 98
Figure 23: Telco Network APIs Revenue (USD Billions) by Region 2012 – 2018 99
Figure 24: Telco Network APIs Revenue in the Asia Pacific Region 2012 – 2018 100
Figure 25: Telco Network APIs Revenue in the Eastern Europe Region 2012 – 2018 101
Figure 26: Telco Network APIs Revenue in the Latin & Central America Region 2012 – 2016 102
Figure 27: Telco Network APIs Revenue in the Middle East & Africa Region 2012 – 2018 103
Figure 28: Telco Network APIs Revenue in the North America Region 2012 – 2018 104
Figure 29: Telco Network APIs Revenue in the Western Europe Region 2012 – 2018 105