【レポートの概要（一部）】
1.0 EXECUTIVE SUMMARY 4
1.1 M-COMMERCE VALUE CHAIN 10
1.1.1 MOBILE COMMERCE VALUE CHAIN 10
1.1.2 USER FEE BUSINESS MODELS 11
1.1.3 SUBSCRIPTION FEES 11
2.0 CLOUD COMPUTING IN M-COMMERCE 13
2.1 CLOUD APPLICATIONS 15
2.1.1 GRID COMPUTING 15
2.1.2 CASE STUDY: HOW TO USE GRID COMPUTING TO SAVE IT COSTS 16
2.1.3 TRANSACTION SYSTEMS 21
2.1.4 DEPLOYING CLOUD COMPUTING 23
2.2 CLOUD DEPLOYMENT SCENARIOS 26
2.2.1 SCENARIO 1 27
2.2.2 SCENARIO 2 28
2.2.3 CASE STUDY: CLOUD AND THE RETURN ON INVESTMENT (ROI) 31
2.3 CLOUD APPLICATIONS AND BUSINESS MODELS FOR MOBILE APPLICATIONS 34
2.3.1 INFRASTRUCTURE AS A SERVICE (IAAS) 36
2.3.2 PLATFORM AS A SERVICE (PAAS) 37
2.3.3 SOFTWARE AS A SERVICE (SAAS) 38
2.4 PRIVATE CLOUDS AND MOBILE COMMERCE 39
2.4.1 BACKEND AS A SERVICE 40
2.4.1 COMMUNICATION AS A SERVICE (CAAS) 40
2.5 NFC PAYMENT VS CLOUD-BASED PAYMENTS 41
2.5.1 ISIS WALLET 41
2.5.2 GOOGLE WALLET AND ITS SWOT ANALYSIS 42
2.5.3 GOOGLE WALLET CHALLENGES AND HOW TO OVERCOME IT 43
2.5.4 PAYPAL AND GOOGLE WALLET 46
2.5.5 VISA WALLET AND ITS SWOT ANALYSIS 46
2.5.6 SERVE BY AMERICAN EXPRESS E-WALLET AND ITS SWOT ANALYSIS 51
2.5.7 GOOGLE WALLET VERSES ISIS WALLET 52
2.5.8 COMPARISON BETWEEN CURRENT WALLET SYSTEMS 52
2.5.9 ADVANTAGES OF THE M-PAYMENTS SYSTEMS 53
2.6 MOBILE PAYMENTS MARKET 2012-2017 54
2.6.1 CURRENT MARKET SEGMENT 56
2.6.2 M BANKING INTERACTIONS 57
2.6.3 MOBILE APPS FOR MULTIPLE PLATFORMS 58
2.6.4 HTML 5 58
2.6.5 CURRENT PLATFORMS 59
2.7 MOBILE PAYMENTS IN THE CLOUD 60
2.7.1 MOBILE DEVICES IN THE CLOUD 60
2.7.2 CLOUD-BASED MOBILE PAYMENT 63
2.7.3 PAYPAL CLOUD BASED MOBILE PAYMENT 64
2.7.4 MIND COMMERCE EXPECTATIONS FOR THE FUTURE OF THE MOBILE PAYMENT (NFC OR CLOUD-BASED PAYMENTS?) 65
2.7.5 USING AMAZON CLOUD SERVICE WITH MOBILE PAYMENTS 66
2.7.6 DEPLOYING THE CLOUD SERVICE WITH MOBILE COMMERCE 68
2.7.7 CLOUD FORMATION 72
2.7.8 SALES FORCE CLOUD GOES MOBILE 76
2.8 THE FUTURE OF THE MOBILE COMMERCE MARKETS WITH THE CLOUD 78
3.0 MOBILE COMMERCE MARKET 79
3.1.1 FACTORS TO AFFECT THE M-COMMERCE INDUSTRY 86
3.1.2 THE FUTURE OF M-COMMERCE 88
3.1.3 M-COMMERCE FUTURE TRENDS 90
3.1.4 M-COMMERCE CHALLENGES 91
3.1.5 CONCLUSION 95
3.1.6 THE FUTURE OF APPS IN THE CLOUD 96
3.1.7 CONTEXT AND LOCATION SENSITIVE APPLICATIONS IN THE CLOUD 96
3.1.8 PAY POINT SOLUTIONS 97
3.1.9 SWARM DATA MINING 97
1.1 PREDICTIONS FOR THE NEXT GENERATION 98
3.2 CLOUD PROVIDERS MARKETS 101
3.2.1 GOOGLE VS AMAZON AS A CLOUD SERVICE PROVIDER: 103
3.2.2 HP TO PENETRATE THE CLOUD MARKET 103
【レポート販売概要】
■ タイトル：クラウド上のモバイルコマース：クラウド基盤運用のモバイルビジネスモデル及び運用への影響（Mobile Commerce in the Cloud: The Impact of Cloud-based Operations on Mobile Business Models and Operations）■ 発行日：2012年5月9日
■ 調査会社：Mind Commerce
■ 商品コード：MCM312240093
■ 調査対象地域：グローバル
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