【レポートの概要（一部）】
1.0 SOLOMO MARKET OVERVIEW AND GAMING EVOLUTION 7
1.1 CONCEPT OF SOLOMO & AUGMENTED UTILITY 7
1.2 BROWSER BASED TO APP BASED TREND AND SOLOMO EVOLUTION 7
1.3 MERGED SOCIAL, LOCAL SEARCH & MOBILE: WHAT INDICATES MARKET DATA 7
1.4 MOBILE GAMING ENTERED SOCIAL PLATFORM INCLUDING DATA INDICATION 8
1.5 MOBILE GAMING MEETS 3G, LTE, HTML5 ENVIRONMENT INCLUDING DATA INDICATION 8
1.6 EMERGENCE OF LOCATIVE GAMING ON SOCIAL & MOBILE PLATFORM FOR DEEPER ENGAGEMENT: THE NEXT GEN GAMING 9
2.0 LOCATIVE GAME DYNAMICS IN SOLOMO PARADIGM 11
2.1 WHAT IS LOCATION GAME 11
2.2 IDEAL FEATURES OF LOCATIVE GAMING 12
2.3 LOCATIVE GAME DYNAMICS / PRINCIPLES TO FOLLOW 13
2.4 BALANCING BUSINESS FOCUS WITH LOCATIVE GAMING 14
3.0 MARKET GROWTH DRIVER ANALYSIS OF SOLOMO GAMING 16
3.1 LOCATION CENTRIC MULTIPLAYER MOBILE SOCIAL & CASUAL GAMING TREND 16
3.2 COMBINING GAMERS PSYCHOLOGICAL FLOW WITH LOCAL COMMUNITY DRIVEN DEEPER BRAND ENGAGEMENT METRICS 17
3.3 AUGMENTED UTILITY BEHAVIOR OF GAMER USING MOBILE AUGMENTED REALITY 19
3.4 IN-GAME TRANSACTION TREND AND VIRTUAL GOODS PLACEMENT BASED IN REAL TIME LOCATION 21
3.5 VIRTUAL GOODS EXPORT IN GAMING AND EXCHANGE TREND AMONG COMMUNITY 22
3.6 HTML5 & CLOUD BENEFIT IN GAMING 23
4.0 SOLOMO GAME DEVELOPMENT TECHNOLOGY PLATFORM TREND 26
4.1 ANDROID VS. IOS GAMING MARKET & PROFIT SHARE TREND 26
4.2 FACEBOOK’S MOBILE-PLUS-OPEN-GRAPH COMBINATION IN GAMING VS. UNIFIED GOOGLE GAMES PUBLISHING PLATFORM 27
4.3 EMERGING CLOUD AND HTML5 BROWSER BASED PUBLISHING 28
5.0 ECO-SYSTEM AND VALUE CHAIN IN SOLOMO GAMING ENVIRONMENT 29
5.1 ECO-SYSTEM STRUCTURE AND MAIN ACTIVITIES 29
5.2 VALUE CHAIN PARTNERSHIP MODELING 30
5.3 ROLE OF NEW ENTRANTS IN ECO-SYSTEM / VALUE CHAIN 30
5.3.1 TECHNICAL & LEGAL ROLE OF LOCATION TECHNOLOGY PROVIDER / PUBLISHER 30
5.3.2 VIRTUAL GOODS PROVIDER WILL PLAY CRITICAL ROLE ON GAME SUCCESS 31
5.3.3 MICRO TRANSACTION SOLUTION PROVIDER TO PROVIDE MONETIZED PLATFORM FOR USER & GAME DEVELOPER 31
5.3.4 CLOUD GAME PLATFORM PUBLISHER TO ENSURE LAAS STANDARD 32
5.4 ECONOMIC DRIVER OF SOLOMO GAMING VALUE CHAIN 33
5.5 APPSTORE, SNS PORTAL & CLOUD PUBLISHING FRAMEWORK 33
6.0 SOLOMO GAME DISTRIBUTION TREND 34
6.1 OTI VS. OTA DISTRIBUTION: WHERE IS SOLOMO GAME 34
6.2 OTI VS. OTA FRAGMENTATION AND APPSTORE, SNS PORTAL, HTML5 & CLOUD PLATFORM 34
6.3 GOOGLE PLAY VS. APPLE STORE: HOW APPLE WILL BE LOSING MONEY FROM SOLOMO GAME? 35
6.4 MITIGATING FRAGMENTED DISTRIBUTION CHALLENGE OF BILLING, COST, MARKETING AND CROSS-CHANNEL PUBLISHING 36
6.5 CONSUMER RESPONSE AND FUTURE OF OTI VS. OTA DISTRIBUTION 36
7.0 SOLOMO GAME MONETIZATION METRICS 38
7.1 GAMER MONETIZATION METRICS: HOW TO CONNECT? 38
7.2 SAMPLE GAMER CONVERSION FUNNEL 39
7.3 GAME LIFE CYCLE MODEL: WHAT TO MANAGE? 39
7.4 KPI MANAGING FRAMEWORK OF GAME LIFE CYCLE 40
7.5 SOLOMO GAME ANALYTICS APPROACH: HOW TO MANAGE SEQUENTIAL STEPS? 40
7.6 VIRAL VS. RETENTION: WHAT TO FOCUS? 40
7.7 CHECKLIST FOR RETENTION METRICS MANAGEMENT 41
7.8 CHECKLIST FOR VIRALITY METRICS MANAGEMENT 41
7.9 CHECKLIST FOR ACQUISITION METRICS MANAGEMENT 42
7.10 CHECKLIST FOR BUSINESS MONETIZATION METRICS 43
7.11 SAMPLE CUSTOM METRICS TO DERIVE ACTIONABLE INSIGHTS FOR BETTER MONETIZATION 43
7.12 BRAND MONETIZATION METRICS IN SOLOMO GAME: WHAT A BRAND MANAGER NEED TO FOCUS? 43
8.0 SOLOMO GAMING BUSINESS & PRICING MODEL ANALYSIS 46
8.1 STRATEGY CONSIDERATION TO DESIGN RIGHT BUSINESS MODEL 46
8.2 PRICING MODEL: FACTORS INFLUENCE DECISION 47
8.3 BUSINESS & PRICING MODEL FOR SOLOMO GAMING BUSINESS 48
8.4 REVENUE & COST ITEMS FOR ECO-SYSTEM MARKET PLAYER 49
8.5 SOLOMO GAME BALANCING & MONETIZATION IN VIRTUAL GOODS DRIVEN MICRO TRANSACTION & FREE-TO-PLAY MODEL 50
8.6 MARKET CHALLENGES & SOLUTIONS IN FREE-TO-PLAY & VIRTUAL GOODS DRIVEN MICRO TRANSACTION MODEL 51
8.7 UG (USER GENERATED), CLUB BASED, AND RESEARCH & GAMIFICATION CENTRIC BUSINESS MODEL: FEW FRESH POTENTIAL CONCEPT 52
9.0 SOLOMO GAMING MARKET PROJECTION 2012 – 2017 54
9.1 WORLDWIDE SOLOMO GAMING MARKET VALUE (CORE + SHIFTED MARKET) AND CAGR PROJECTION 2012-2017 54
9.1.1 MARKET VALUE BREAKDOWN INTO CORE VS. SHIFTED MARKET PERCENTAGE FROM MOBILE SOCIAL GAMING 2012 – 2017 54
9.2 TOP COUNTRIES IN SOLOMO GAMING 56
9.3 REVENUE SHARE % ACROSS SOLOMO GAMING VALUE CHAIN PARTNERS 56
9.4 REVENUE GENERATING SOURCES (%) FROM ECO-SYSTEM MARKET PLAYER 57
9.5 NEW ENTRANT VS. EXISTING PLAYER IN ECO-SYSTEM / VALUE CHAIN: WHO IS LOSING / GAINING MONEY? 57
9.6 AD FUNDED VS. MICRO TRANSACTION BUSINESS MODEL WISE REVENUE TREND COMPARISON 2012-2017 58
9.7 TABLET VS. SMARTPHONE VS. FEATURED PHONE REVENUE PERCENT (%) TREND 2012 – 2017 58
9.8 SOLOMO GAMING ARPU TREND 2012 – 2017 59
9.9 AVERAGE VIRTUAL GOODS PRICING TREND IN SOLOMO GAME 60
9.10 SOLOMO GAMERS AVERAGE SPENDING PATTERN VIRTUAL GOODS CATEGORY 60
9.11 FREE-TO-PLAY VS. PAID VS. OTHERS GAME TREND IN SOLOMO PLATFORM 2012-2017 60
9.12 AD FUNDED VS. MICRO TRANSACTION ON VIRTUAL GOODS VS. HYBRID GAME MARKET SHARE 2012-2017 61
9.13 HTML5 & CLOUD TECHNOLOGY ADOPTION TREND IN SOLOMO GAMING PLATFORM 2012 – 2017 62
9.14 GPS TECHNOLOGY ADOPTION TREND IN MOBILE DEVICE 2012 – 2017 62
9.15 SOLOMO GAMERS PROJECTION (CORE + MARKET SHIFT) 2012 – 2017 62
9.15.1 MOBILE SOCIAL GAMERS SHIFTING TREND TO SOLOMO GAMERS 2012 – 2017 63
9.16 CASUAL VS. REGULAR GAMING PERCENT IN SOLOMO PLATFORM 2012-2017 64
9.17 SOLOMO GAMERS BUYING HABIT OF VIRTUAL GOODS BASED ON DEMOGRAPHY 65
10.0 WHAT NEXT IN SOLOMO GAMING EVOLUTION? 66
10.1 NFC PAYMENT INTEGRATION 66
10.2 AUTO LIFE LOGGING PLATFORM 66
10.3 DISTRIBUTED MASS SOCIAL EXPERIENCE 67
【レポート販売概要】
■ タイトル：3G/LTE/クラウド/HTML5エコシステムにおけるSoLoMoゲームの市場分析と予測：SoLoMo Gaming in 3G, LTE, Cloud, and HTML5 Ecosystem: Market Analysis & Forecast 2012 – 2017■ 発行日：2012年12月1日
■ 調査会社：Mind Commerce
■ 商品コード：MCM312240018
■ 調査対象地域：グローバル
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