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■ 発行日：2013年4月30日
■ 調査会社：Mind Commerce
■ 商品コード：MCM31221061
■ 調査対象地域：グローバル
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【レポートの概要（一部）】
Executive Summary 3
Introduction 4
Pull vs. Push Marketing 4
Permission-based Marketing 5
Categories 5
Banner and Link Advertising 5
Mobile Couponing 5
Mobile Search 6
Direct Response Mobile Marketing 9
Mobile Advertising/Marketing Landscape and Forecasts 13
Mobile Messaging Vendors Grow Up 21
Mobile Messaging, Mobile Search Critical Advertising Tool 21
Localized Mobile Ads Drive Key Sales in Specific Verticals 24
Mobile Video and Apps Is Fastest Growing Content Sector 27
Advertising Spending Growth Forecasts 2012 to 2020 28
European Mobile Marketing Will Grow Gradually 28
Europe Mobile Marketing Efforts Mature Slowly 31
Asia Remains Mobile Global Leader; U.S. Lags 31
Growth of Mobile Marketing Spending Faces Challenges 32
Mobile Marketing Vendors Make Their Mark 34
Suppliers Provide Diverse Set of Offerings 34
Advertising Networks Vie for Leading Brand Clientele 35
Global Market Spending to Reach $54B by 2020 39
Recommendations for the Mobile Marketer during an Economic Downturn 48
Immediate Measurement of Success Attracts Advertisers 49
【レポート販売概要】
■ タイトル：モバイルマーケティング及び広告の市場機会（Market Opportunity: Mobile Marketing and Advertising）■ 発行日：2013年4月30日
■ 調査会社：Mind Commerce
■ 商品コード：MCM31221061
■ 調査対象地域：グローバル
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