【レポートの概要（一部）】
1.0 INTRODUCTION 6
1.1 DIFFERENCE BETWEEN MOBILE MARKETING AND INTERNET MARKETING 7
2.0 INDIAN MOBILE MARKETPLACE OVERVIEW 8
2.1 MOBILE SUBSCRIBER DENSITY 2012 IN INDIA: URBAN VS. RURAL ANALYSIS 8
2.2 MOBILE MARKET GROWTH DRIVER IN INDIA 2012-2016 10
2.3 INDIAN 3G MOBILE MARKET ANALYSIS 2012-2016 10
2.3.1 3G OUTLOOK DRIVERS IN INDIA 11
2.3.2 3G OUTLOOK ROADBLOCKS IN INDIAN MARKET 11
2.3.3 MOBILE VALUE ADDED SERVICES (MVAS) MARKET ANALYSIS 2012-2016 12
2.3.4 SUCCESS FACTORS FOR 3G IN INDIA 14
3.0 MOBILE MARKETING PARADIGM AND PREDICTION ON INDIA MARKET 15
3.1 MESSAGING TYPE 15
3.2 BROWSER TYPE 15
3.3 VOICE TYPE ? MARKETING USING VOICE LINES/CALLS 15
3.4 EMERGING TYPE 16
4.0 CUSTOMIZED MOBILE MARKETING ECOSYSTEM IN INDIA 17
4.1 ECOSYSTEM AND ECOSYSTEM PLAYER ANALYSIS 17
4.1.1 MULTIPLAYER IN ECOSYSTEM 17
4.1.2 RESPONSIBILITY SHARING BETWEEN OPERATORS & ADVERTISERS 17
4.1.3 REVENUE DISTRIBUTION 17
4.2 THE VALUE CHAIN ANALYSIS 17
4.2.1 CREATIVE 18
4.2.2 BUILD 18
4.2.3 AGGREGATION, DELIVERY AND MEASUREMENT 18
5.0 COMPETITIVE BUSINESS ADVANTAGE OF ENTERING IN INDIA MOBILE MARKET 20
5.1 CONNECT TO YOUR TARGET 20
5.2 PERSONALIZATION IN NATURE 20
5.3 MARKET SPEEDINESS 20
5.4 DISTRIBUTION AND WIDER REACH 21
5.5 GUARANTEED ROI 21
5.6 MARKET RESPONSE RATES AND EFFECTIVENESS 21
5.7 TWO-WAY COMMUNICATION 21
5.8 MARKET SENSATION 22
5.9 VIRAL POTENTIAL DUE TO MOBILE POPULATION DENSITY 22
6.0 EMERGING TRENDS OF INDIA MOBILE MARKET & BUSINESS POTENTIALS 23
6.1 BOOMING SMARTPHONES 23
6.2 SHOOT UP IN MOBILE INTERNET USAGE 23
6.3 MOBILE SOCNET BOOMS 23
6.4 MOBILE VIDEO CONSUMPTION SKYROCKETS 23
6.5 DIGITAL GRATIFICATION BOOMING 24
6.6 MCOMMERCE- THE REAL EMERGING MARKET 24
6.7 REGIONAL APPS MARKET 24
6.8 SMS AND VOICE WILL TAKE ON THEIR PERMISSIBLE & INNOVATIVE AVATARS 25
7.0 REAL GROWTH DRIVERS OF INDIAN EMERGING MOBILE MARKET SPACE 26
7.1 HIGH PENETRATION OF MOBILE PHONES 26
7.2 CONSUMER ORIENTED BUSINESS MODEL 26
7.3 USAGE OF VOICE AS A MEDIA FOR MOBILE MARKETING 26
8.0 INDIAN MOBILE MARKET CHALLENGES 27
8.1 LACK OF CUSTOMIZATION OF MOBILE ADVERTISEMENTS 27
8.2 HIGH PENETRATION OF CHEAPER HANDSETS 27
8.3 LIMITED USAGE OF GPRS/WAP 27
8.4 DO-NOT-DISTURB REGISTRY AND SPECTRUM REQUIREMENTS 27
8.5 LIMIT ON SMS 27
8.6 LACK OF KNOWLEDGE AMONG USERS AND MARKETERS 28
8.7 LACK OF REGULATIONS FOR MARKETERS 28
8.8 INCONSISTENCY OF EXECUTION 28
8.9 MEASUREMENT AND CONVERSION RATES 28
8.10 NON-AVAILABILITY OF MARKETING DATA 29
8.11 HIGH DATA CHARGES ON THE INTERNET 29
9.0 CASE STUDIES ON INDIA MARKET 30
9.1 SPRITE ? A COCA COLA COMPANY & MOBILE2WIN VENDOR CASE ANALYSIS 30
9.2 DOMINO’S & MOBILE2WIN VENDOR CASE ANALYSIS 32
9.3 CRICKET NIRVANA MOBILE ADVERTISING WITH MKHOJ SUCCESS CASE ANALYIS 33
9.4 MOTOROLA’S MOTOZONE USER CASE ANALYSIS 34
9.5 THUMS UP-THUNDER WHEEL SMS CONTENT SUCCESS STORY ANALYSIS 36
9.6 REEBOK ? JERSEY GIFT CONTEST CASE ANALYSIS 38
9.7 STANDARD CHARTERED BANK ? MOBILE VIRAL SUCCESS CASE ANALYSIS 40
9.8 BRITANNIA LITTLE HEARTS ? MANY CONNECTION CASE SUCESS 40
9.9 FAIR & LOVELY SCHOLARSHIP & CSR COMPETITION CASE ANALYSIS 42
10.0 RURAL MOBILE MARKETING APPROACH IN INDIA 46
10.1 BEHTAR ZINDAGI OF HANDYGO TECHNOLOGIES REMARKABLE SUCCESS CASE IN RURAL INDIA 47
10.1.1 DIAL RURAL MARKET FROM YOUR MOBILE 48
10.1.2 MAKING A LONG CALL 49
10.1.3 THINKING OUT-OF-THE-BOX 49
10.1.4 CALL-DROPS 50
10.2 IVR VS. SMS: EFFECTIVE MODES OF COMMUNICATION IN RURAL MARKET 50
11.0 INDIA MOBILE MARKET PROJECTIONS 2012-2017 52
11.1 MOBILE AD SPENDING 2012 – 2017 52
11.2 VAS USAGE STATISTICS 2012 FOR RURAL INDIA 53
11.3 OVERALL INDIA MOBILE INDUSTRY PREDICTION 2012-2017 53
11.4 INDIAN MOBILE USER BEHAVIORAL STATISTICS 2012 53
11.5 TASK PERFORMED WITH MOBILE: STATISTICS ON INDIAN USER 2012 54
11.6 USAGE OF MOBILE WHILE PERFORMING OTHER TASK BY INDIAN USER 2012 54
11.7 MALE VS. FEMALE SMARTPHONE HABITS OF INDIAN MOBILE USER 2012 STATISTICS 55
12.0 STRATEGIC RECOMMENDATIONS FOR ECO-SYSTEM MARKET PLAYER TO GRAB MOBILE MARKETING OPPORTUNITIES IN INDIA 56
12.1 BEST PRACTICES 56
12.1.1 WHAT’S YOUR STRATEGY? 56
12.1.2 REMEMBER THE BASICS ? TARGETED AND VALUABLE 56
12.1.3 WHERE ARE THE BOUNDARIES? 56
12.1.4 TREAT IT AS A UNIQUE MEDIUM 56
12.1.5 ASK FOR AND OBTAIN CONSENT 56
12.1.6 PROVIDE NOTICE 57
12.1.7 KEEP IT SECURE 57
12.1.8 KNOW THE DO’S AND DON’TS OF VIRAL MESSAGING 57
12.1.9 SEEK THE ADVICE OF INDIAN LEGAL COUNSEL 57
12.1.10 BUT BEFORE JUMPING INTO MOBILE MARKETING ENDEAVORS, IT MAY BE HELPFUL TO CONSIDER SOME BASIC QUESTIONS: 57
12.1.11 ACCEPTED GUIDELINES TO FOLLOW: 57
12.1.12 STEPS TO FOLLOW 58
12.2 PERFORMANCE MEASUREMENT 59
12.2.1 MOBILE-SPECIFIC METRICS 59
12.2.2 ESSENTIAL BUSINESS PROCESSES 60
12.2.3 KEY TAKEAWAYS 62
12.3 FUTURE TRENDS 64
12.3.1 INTELLIGENT AGENTS: 64
12.3.2 FUTURE OF INTELLIGENT AGENTS 65
12.3.3 COMPUTATIONAL MODELS OF EMOTION. 66
12.3.4 MOOD READER. 67
12.4 PROPOSED SOLUTION 67
12.4.1 DESCRIPTION OF PRODUCT 67
12.4.2 HOW THE APPLICATION WORKS 68
12.4.3 USER’S PROFILE 68
12.4.4 MOOD READER 69
12.4.5 LOCATION DETECTOR 69
12.4.6 ACTIVITY GENERATOR 69
12.4.7 CRITICAL SUCCESS FACTOR 70
12.5 A SNEAK PEEK INTO THE FUTURE 71
12.5.1 ONE NORMAL DAY IN THE FUTURE 71
【レポート販売概要】
■ タイトル：インドにおけるモバイルマーケティング市場機会の分析と予測（Mobile Marketing in India: Opportunity Analysis and Forecast 2012-2017）■ 発行日：2012年10月20日
■ 調査会社：Mind Commerce
■ 商品コード：MCM312240044
■ 調査対象地域：グローバル
- 中・高精度GPS（位置情報システム）の世界市場The factors such as ongoing developments to improve the overall GPS infrastructure, technological advancements and GPS augmentation, and availability of more cost-effective GPS solutions are driving the mid and high level precision GPS market. Ongoing developments in the GPS technology are likely to enhance coverage and reliability. It is expected that enhancements in terms of coverage would drive …
- Malaria：グローバル臨床試験レビューH1, 2013Malaria Global Clinical Trials Review, H1, 2013 Summary GlobalData's clinical trial report, “Malaria Global Clinical Trials Review, H1, 2013" provides data on the Malaria clinical trial scenario. This report provides elemental information and data relating to the clinical trials on Malaria. It includes an overview of the trial numbers and their recruitment status as per the site of trial conductio …
- キノコの世界市場2016-2020Mushrooms are porous, fleshy, and spongy and are most often considered as vegetables. Both individual consumers and foodservice providers are the primary consumers of mushrooms. Consumers globally are willing to pay more for healthy, fresh, and hygienically-packed fresh mushrooms because of their medicinal and nutritional values. Technavio’s analysts forecast the global mushroom market to grow at …
- ソーラー街路灯の世界市場2016-2020：LED、CFLAbout Solar Street LightingStreet lighting is a vital service provided by the municipal organizations of respective cities to ensure the safety of people using pedestrian walkways and roads. Worldwide, across the cities lighting accounts for a substantial range of 10%-35% of the total energy bills. Controlling the power consumption in street lighting has been gaining attention due to rising energy …
- 2014年戦略提言：Rabies診断検査市場The report presents a detailed analysis of the Rabies diagnostics market in the US, Europe (France, Germany, Italy, Spain, UK) and Japan. Current scientific views on the Rabies definition, epidemiology and etiology are reviewed. The report provides the 5-year test volume and sales forecasts by country for the following market segments: - Hospitals - Commercial …
- ヘパリンの世界市場：未分画へパリン、低分子へパリンAbout Heparin Heparin, a disaccharide anticoagulant or blood thinner, prevents the formation of blood clots. It is produced in the body by basophils and mast cells. It is stored within mast cells and secreted at the injury site. Though it has no effect on already formed clots, it enables the body's natural clot lysis mechanisms to dissolve clots. It can also be taken from outside as a drug. Hepari …
- ぜんそく(Asthma)の治療薬パイプライン動向（2015年上半期版）Asthma - Pipeline Review, H1 2015 Summary Global Markets Direct’s, ‘Asthma - Pipeline Review, H1 2015’, provides an overview of the Asthma’s therapeutic pipeline. This report provides comprehensive information on the therapeutic development for Asthma, complete with comparative analysis at various stages, therapeutics assessment by drug target, mechanism of action (MoA), route of administration (R …
- 産業用フロアマットの世界市場2017-2021About Industrial Floor MatsIndustrial floor mats are used in several industries, which involve the chance of falls, spills, fatigue, and slips. Various types of industrial floor mats specific to tasks involving hazards are available in the market. There are two major types of industrial floor mats: entrance mats and ergonomic mats. Technavio’s analysts forecast the global industrial floor mats mar …
- 糞線虫症(Strongyloidiasis)：世界の治験レビュー2014年下半期版Strongyloidiasis Global Clinical Trials Review, H2, 2014 Summary GlobalData's clinical trial report, “Strongyloidiasis Global Clinical Trials Review, H2, 2014" provides data on the Strongyloidiasis clinical trial scenario. This report provides elemental information and data relating to the clinical trials on Strongyloidiasis. It includes an overview of the trial numbers and their recruitment statu …
- 屋内ロケーションベースサービス（LBS）の世界市場：製品別、技術別（RFID・NFC、Wi-Fi/WLAN・BT/BLE）、用途別（トラッキング、近接、ナビゲーション）、最終用途別、セグメント予測The global indoor lbs market size is expected to reach USD 18.74 billion by 2025, according to a new study by Grand View Research, Inc., rising at a CAGR of 43.3% during the forecast period. Growing use of location-based services in the retail industry for marketing applications in expected to stimulate the growth of the market over the forecast period. Industry players are increasingly striving t …
- 高温用の断熱材の世界市場予測（～2021年）：セラミックファイバー、耐火断熱レンガ（IFB）、ケイ酸カルシウムThe high temperature insulation materials market is projected to reach USD 5.13 Billion by 2021, at a CAGR of 8.3% between 2016 and 2021. Growth of this market is primarily attributed to the increasing demand for high temperature insulation materials from varied end-use industries in the Asia-Pacific region. Players in this market are adopting various organic and inorganic strategies to expand the …
- グローバル・エグゼクティブ・サーベイ：FMCG産業におけるプライベート・ラベル/ストアブランド包装の重要性Summary “Significance of Private Label/Store Branded Packaging” is a report published by Canadean with a detailed analysis about the quality of private label packaging, growth drivers of private label brands and their association with packaging manufacturers. Also covered is the apprehension about retailers and the change in market share of private label brands. Key Findings - Quality of private l …
- 感圧接着剤の東南アジア・中東市場：構成別、種類別、用途別、エンドユーズ産業別The Southeast Asia & Middle East pressure-sensitive adhesives market accounted for $1,175.4 million in 2018, and is anticipated to reach $1,890.9 million by 2026, registering a CAGR of 6.1% from 2019 to 2026. Pressure sensitive adhesives come under the category of non-reactive materials, and bond formation in these types of adhesives occurs when some pressure is applied on the substrate. It is man …
- 次世代シーケンシングの世界市場分析：用途別（HLA検査、出生前検査、腫瘍学、特発性および感染症）、技術別（全ゲノム配列、全エクソーム配列、標的配列決定および再配列）、ワークフロー別（NGSプレシーケンシング、NGSシーケンシング、NGSデータ解析）、セグメント予測The global market for next generation sequencing is expected to reach USD 27.87 billion by 2022. Technological developments in the field of genomic sequencing is expected to cause a decline in the cost of sequencing per base pair and thereby, greatly enhance adoption and usage rates of next generation sequencing over the forecast period. With this expected increase in usage of whole genome sequenc …
- 油田向け通信ネットワークの世界市場2015-2019About Oilfield Communications Oilfield communication comprises all communication technologies used in oilfields. These communication technologies provide support to the oil and gas companies that require advanced automation, monitoring, and reporting technology. Oilfield communications need a reliable and efficient wireless network that is able to function over long distances and under harsh weath …
