【レポートの概要（一部）】
1 Introduction (Page No. – 18)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Inclusions and Exclusions
1.4 Market Scope
1.4.1 Market Segmentation
1.4.2 Regions Covered
1.5 Years Considered for the Study
1.6 Currency Considered
1.7 Stakeholders
2 Research Methodology (Page No. – 22)
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primary Profiles
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Global RCS Market Size Estimation Methodology and Key Assumptions
2.3.1 Method 1: Based on the Companies’ Revenue Generation From A2p Messaging Service for Digital Marketing and Advertising (Top-Down Approach)
2.3.2 Method 2: Vertical-Level, Bottom-Up Approach
2.4 Market Forecast
2.5 Competitive Leadership Mapping Research Methodology
2.6 Assumptions for the Study
2.7 Limitations of the Study
3 Executive Summary (Page No. – 30)
4 Premium Insights (Page No. – 34)
4.1 Attractive Market Opportunities in the Global Rich Communication Services Market
4.2 Market By Application, 2019
4.3 North America: Market By Enterprise Size and End User, 2019
4.4 Asia Pacific: Market By Enterprise Size and End User, 2019
5 Market Overview (Page No. – 36)
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increasing Number of Advertising and Marketing Companies
5.2.2 Restraints
5.2.2.1 Limited Capability to Offer End-To-End Encryption
5.2.2.2 Lack of Interoperability Between Oems and Carrier Networks
5.2.3 Opportunities
5.2.3.1 Strict Regulations for Ott Messaging Services to Boost the Adoption of RCS
5.2.4 Challenges
5.2.4.1 Difficulty to Cope With Ott Service Providers
5.2.4.2 Lower User Base Due to Proliferation of Messaging APPs
5.3 Use Cases
5.4 Enabling Technologies
5.4.1 Artificial Intelligence
5.4.2 Internet of Things
6 Rich Communication Services Market Analysis, By Application (Page No. – 41)
6.1 Introduction
6.2 Advertising Campaign
6.2.1 Strong Marketing Activities on Digital Platforms to Boost RCS Adoption for Advertising Campaigns
6.3 Content Delivery
6.3.1 Growing Influence of Social Media Across Multitudes to Support Growth for Content Delivery
6.4 Integrated Solutions
6.4.1 Ease of Multichannel Communication Across the Globe to be the Major Market Driver for Integrated Solutions
6.5 Others
7 Rich Communication Services Market Analysis, By End User (Page No. – 47)
7.1 Introduction
7.2 Consumers
7.2.1 Growing Internet Penetration and Consequent Demand for Rich Media Delivery Platforms Within P2p to Support the Favorable Growth of RCS Among Consumers
7.3 Enterprises
7.3.1 Growing Proliferation of Digital Content Delivery Through A2p Messaging Services to Support Adoption Among Enterprises
8 Rich Communication Services Market Analysis, By Enterprise Size (Page No. – 51)
8.1 Introduction
8.2 Small and Medium-Sized Enterprises
8.2.1 Small and Medium-Sized Enterprises to be Significant Revenue Contributors for Rich Communication Service Vendors in the Near Future
8.3 Large Enterprises
8.3.1 Easy Availability of Resources and Funds to Drive the Adoption of RCS Among Large Enterprises
9 Rich Communication Services Market Analysis, By Enterprise Vertical (Page No. – 56)
9.1 Introduction
9.2 Banking, Financial Services, and Insurance
9.2.1 Authentications, Service Reminders, Policy Deliveries, and Other use Cases for Customer Engagement to Support Strong Adoption of RCS
9.3 Telecom and IT
9.3.1 Growing Number of Telecom Users and Increasing Number of It-Enabled Survivors to Drive the Market Growth in Telecom and IT Industry
9.4 Media and Entertainment
9.4.1 Rising Proliferation of Ott Media Players to Support the RCS Market Growth in Media and Entertainment Industry
9.5 Tourism and Logistics
9.5.1 Ticketing, Real-Time Location Status, and Delivery Updates are Some of the Prominent use Cases to Support RCS Adoption in Tourism and Logistics Industry
9.6 Retail and Ecommerce
9.6.1 Digital Marketing Pertaining to Consumer Goods and Online Platforms to Support the RCS Deployment in Retail and Ecommerce Industry
9.7 Healthcare
9.7.1 Real-Time Decision-Making for Patient Engagement Solutions to Drive the Need for RCS in Healthcare Industry
9.8 Others
10 Geographic Analysis (Page No. – 65)
10.1 Introduction
10.2 North America
10.2.1 United States
10.2.1.1 Increasing Number of Mobile Users and RCS-Enabled Devices to Drive the RCS Market in the US
10.2.2 Canada
10.2.2.1 Increasing Number of RCS Users on Mnos’ Network to Boost the RCS Market in Canada
10.3 Europe
10.3.1 United Kingdom
10.3.1.1 Increasing Number of Partnerships to Propel the RCS Market in the UK
10.3.2 Germany
10.3.2.1 Increasing Number of Mergers and Acquisitions By Market Players to Propel the RCS Market in Germany
10.3.3 France
10.3.3.1 Need for Enhancing Customer Experience to Drive the RCS Market in France
10.3.4 Rest of Europe
10.4 Asia Pacific
10.4.1 China
10.4.1.1 High Investments Mnos in Their Networks for Excellent Services to Boost the RCS Market in China
10.4.2 Japan
10.4.2.1 Increasing Number of Service Launches and Partnerships to Drive the Growth of the RCS Market in Japan
10.4.3 South Korea
10.4.3.1 Rising Need to Compete With the Ott Players to Boost the RCS Market in South Korea
10.4.4 Rest of Asia Pacific
10.5 Latin America
10.5.1 Mexico
10.5.1.1 Increasing It Investments and the Presence of Leading Players to Drive the Growth of the RCS Market in Mexico
10.5.2 Brazil
10.5.2.1 Need to Combat the Ott Threat to Drive the Adoption of RCS in Brazil
10.5.3 Rest of Latin America
10.6 Middle East and Africa
10.6.1 Middle East
10.6.1.1 High Penetration Rate of Smartphones to Boost the RCS Market in the Middle East
10.6.2 Africa
10.6.2.1 Growing Demand By Marketers and Brands to Access RCS to Enhance Customer Experience in Africa
11 Competitive Landscape (Page No. – 99)
11.1 Competitive Leadership Mapping of RCS Solution Vendors Offering to Telecom Operators
11.1.1 Visionary Leaders
11.1.2 Innovators
11.1.3 Dynamic Differentiators
11.1.4 Emerging Companies
11.2 Strength of Product Portfolio (15 Players)
11.3 Business Strategy Excellence (15 Players)
11.4 Ranking of Key Players Offering RCS Solutions to the Telecom Operators, 2019
12 Company Profiles (Page No. – 104)
12.1 Introduction
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.2 AT&T
12.3 Sprint
12.4 Vodafone
12.5 Deutsche Telekom
12.6 Google
12.7 Verizon
12.8 Telefonica
12.9 Orange Business
12.10 China Mobile
12.11 KDDI
12.12 Slovak Telekom
12.13 TELIT
12.14 SK Telecom
12.15 Telstra
12.16 LG U+
12.17 Celcom
12.18 Freedom Mobile
12.19 Rogers
12.20 T-Mobile
12.21 O2
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not be Captured in Case of Unlisted Companies.
13 Appendix (Page No. – 137)
13.1 Discussion Guide
13.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
13.3 Available Customizations
13.4 Related Reports
13.5 Author Details
【レポート販売概要】
■ タイトル：RCS（リッチコミュニケーションサービス）の世界市場予測：用途別、エンドユーザー別、エンタープライズ規模別、エンタープライズ業種別■ 英文：Rich Communication Services (RCS) Market by Application (Advertising Campaign, Content Delivery, and Integrated Solutions), End-User (Consumers and Enterprises), Enterprise Size, Enterprise Vertical, and Region - Global Forecast to 2024
■ 発行日：2019年11月12日
■ 調査会社：MarketsandMarkets
■ 商品コード：TC2679
■ 調査対象地域：グローバル
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