【レポートの概要（一部）】
TABLE OF CONTENTS
1 INTRODUCTION 18
1.1 OBJECTIVES OF THE STUDY 18
1.2 MARKET DEFINITION 18
1.3 MARKET SEGMENTATION 19
1.4 REGIONS COVERED 19
1.5 YEARS CONSIDERED FOR THE STUDY 20
1.6 CURRENCY CONSIDERED 20
1.7 STAKEHOLDERS 20
2 RESEARCH METHODOLOGY 21
2.1 RESEARCH DATA 21
2.1.1 SECONDARY DATA 23
2.1.2 PRIMARY DATA 23
2.1.2.1 Breakup of primaries 24
2.1.2.2 Key industry insights 24
2.2 MARKET BREAKUP AND DATA TRIANGULATION 25
2.3 MARKET SIZE ESTIMATION 25
2.3.1 BOTTOM-UP APPROACH 26
2.3.2 TOP-DOWN APPROACH 26
2.4 MARKET FORECAST 27
2.5 ASSUMPTIONS FOR THE STUDY 28
2.6 LIMITATIONS OF THE STUDY 28
3 EXECUTIVE SUMMARY 29
4 PREMIUM INSIGHTS 33
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE OUT OF BAND AUTHENTICATION MARKET 33
4.2 OUT OF BAND AUTHENTICATION MARKET, BY SOLUTION, 2018-2023 33
4.3 OUT OF BAND AUTHENTICATION MARKET, BY SERVICE, 2018-2023 34
4.4 OUT OF BAND AUTHENTICATION MARKET, MARKET SHARE OF PROFESSIONAL SERVICES AND TOP 3 REGIONS, 2018 34
4.5 OUT OF BAND AUTHENTICATION MARKET, BY ORGANIZATION SIZE, 2018 35
4.6 OUT OF BAND AUTHENTICATION MARKET, TOP 3 VERTICALS 35
4.7 MARKET INVESTMENT SCENARIO 36
5 MARKET OVERVIEW AND INDUSTRY TRENDS 37
5.1 INTRODUCTION 37
5.2 MARKET DYNAMICS 37
5.2.1 DRIVERS 38
5.2.1.1 Growing need for frictionless OOBA solutions among organizations 38
5.2.1.2 Stringent data protection regulations for information security 38
5.2.1.3 Increasing instances and sophistication of authentication related frauds and data breaches resulting in heavy loss of revenue 38
5.2.1.4 Growing adoption of digital payment modes 39
5.2.2 RESTRAINTS 39
5.2.2.1 NIST banning the use of SMS for two-factor authentication 39
5.2.2.2 Budget constraints affecting the adoption of OOBA solutions 39
5.2.3 OPPORTUNITIES 40
5.2.3.1 Increase in adoption of OOBA-based solutions among smes 40
5.2.3.2 Rising demand for OOBA solutions for digital ecommerce 40
5.2.3.3 Growing adoption of the interconnected devices in the iot environment 40
5.2.3.4 Rapid growth in BYOD trends 40
5.2.4 CHALLENGES 41
5.2.4.1 Lack of awareness regarding OOBA solutions and services 41
5.3 REGULATORY LANDSCAPE 41
5.3.1 PAYMENT SERVICES DIRECTIVE 2 41
5.3.2 ELECTRONIC IDENTIFICATION AND TRUST SERVICES (EIDAS) 41
5.3.3 KNOW YOUR CUSTOMER (KYC) 42
5.3.4 ANTI-MONEY LAUNDERING (AML) 42
5.3.5 GENERAL DATA PROTECTION REGULATION (GDPR) 42
5.3.6 PAYMENT CARD INDUSTRY DATA SECURITY STANDARD (PCI DSS) 42
5.3.7 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT (HIPAA) 43
5.3.8 FEDERAL INFORMATION SECURITY MANAGEMENT ACT (FISMA) 43
5.3.9 SARBANES–OXLEY ACT (SOX) 43
5.3.10 GRAMM–LEACH–BLILEY ACT (GLBA) 43
5.3.11 FEDERAL INFORMATION PROCESSING STANDARDS (FIPS) 44
5.4 INNOVATION SPOTLIGHT 44
5.4.1 GEMALTO 44
5.4.2 CA TECHNOLOGIES 44
5.5 USE CASES 45
5.5.1 ADOPTION OF OUT-OF-BAND AUTHENTICATION SOLUTIONS FOR MITIGATING AUTHENTICATION RELATED ISSUES 45
5.5.2 ADOPTION OF OUT OF BAND AUTHENTICATION SOLUTION IN LEADING HEALTHCARE LAW FIRM 45
5.5.3 ADOPTION OF OUT OF BAND AUTHENTICATION SOLUTION IN LEADING EDUCATION FIRM 45
6 OUT OF BAND AUTHENTICATION MARKET, BY COMPONENT 46
6.1 INTRODUCTION 47
6.2 SOLUTIONS 48
6.2.1 INCREASING IDENTITY FRAUDS ON NETWORKS, APPLICATIONS, ENDPOINTS, CLOUDS, AND DATA OF ORGANIZATIONS TO FUEL THE DEMAND FOR OUT OF BAND AUTHENTICATION SOLUTIONS 48
6.3 SERVICES 49
6.3.1 DEMAND FOR SEAMLESS EXPERIENCE AND PERSONALISED SERVICES TO CONTRIBUTE TO THE GROWTH OF SERVICES MARKET 49
7 OUT OF BAND AUTHENTICATION MARKET, BY SOLUTION 50
7.1 INTRODUCTION 51
7.2 HARDWARE SOLUTIONS 52
7.2.1 NEED TO PROTECT ENTERPRISE SERVERS FROM MAN-IN-THE-MIDDLE ATTACK TO BOOST THE GROWTH OF HARDWARE SOLUTIONS 52
7.3 SOFTWARE SOLUTIONS 53
7.3.1 RISING BYOD TRENDS AND NEED TO AUTHENTICATE THE IDENTITY OF USERS TO INCREASE THE ADOPTION OF SOFTWARE SOLUTIONS 53
8 OUT OF BAND AUTHENTICATION MARKET, BY SERVICE 54
8.1 INTRODUCTION 55
8.2 PROFESSIONAL SERVICES 56
8.2.1 TRAINING AND EDUCATION 57
8.2.1.1 Need for imparting professional training to increase the demand for training and education services 57
8.2.2 CONSULTING 58
8.2.2.1 Need to provide constant consultation around implementation of out of band authentication solutions to increase the adoption of consulting services 58
8.2.3 SUPPORT AND MAINTENANCE 59
8.2.3.1 Continuous support toward installation and maintenance to boost the demand for support and maintenance services 59
8.2.4 AUDIT AND REPORTING 60
8.2.4.1 Need to comply with regulations to enhance the growth of audit and reporting services 60
8.3 MANAGED SERVICES 61
8.3.1 ORGANIZATIONS’ FOCUS ON CORE BUSINESS FUNCTIONS TO INCREASE THE DEMAND FOR MANAGED SERVICES 61
9 OUT OF BAND AUTHENTICATION MARKET, BY AUTHENTICATION CHANNEL 62
9.1 INTRODUCTION 63
9.2 SMS 63
9.2.1 INCREASING ADOPTION IN THE BFSI VERTICAL TO RESULT IN THE GROWTH OF SMS-BASED OUT OF BAND AUTHENTICATION MARKET 63
9.3 EMAIL 63
9.3.1 NEED FOR ENHANCED AUTHENTICATION SOLUTIONS TO DRIVE THE GROWTH OF EMAIL-BASED OUT OF AUTHENTICATION MARKET 63
9.4 PUSH NOTIFICATION 64
9.4.1 DEMAND FOR APP-BASED NOTIFICATIONS FOR AUTHENTICATION TO BOOST THE MARKET SHARE OF PUSH NOTIFICATION OUT OF BAND AUTHENTICATION 64
9.5 VOICE 64
9.5.1 ENHANCED SECURITY THROUGH VOICE BIOMETRIC TO ENABLE THE ORGANIZATIONS TO ADOPT VOICE-BASED AUTHENTICATION CHANNEL 64
9.6 TOKEN-BASED 64
9.6.1 DEMAND FOR SOFTWARE AND HARDWARE BASED TOKENS TO ENABLE THE ORGANIZATIONS TO ADOPT TOKEN-BASED AUTHENTICATION CHANNEL 64
9.7 OTHERS 65
10 OUT OF BAND AUTHENTICATION MARKET, BY DEPLOYMENT TYPE 66
10.1 INTRODUCTION 67
10.2 CLOUD 68
10.2.1 LOW COST OF INSTALLATION, UPGRADE, AND MAINTENANCE TO INCREASE THE ADOPTION OF CLOUD-BASED OUT OF BAND AUTHENTICATION SOLUTIONS 68
10.3 ON-PREMISES 69
10.3.1 NEED TO MAINTAIN STRICT CONFIDENTIALITY OF RECORDS IN GOVERNMENT AND DEFENSE, AND BANKING VERTICALS TO FUEL THE DEMAND FOR ON-PREMISES OUT OF BAND AUTHENTICATION SOLUTIONS 69
11 OUT OF BAND AUTHENTICATION MARKET, BY ORGANIZATION SIZE 70
11.1 INTRODUCTION 71
11.2 SMALL AND MEDIUM-SIZED ENTERPRISES 72
11.2.1 INCREASING IDENTITY-BASED ATTACKS ON SMALL AND MEDIUM-SIZED ENTERPRISES TO CONTRIBUTE TO THE GREATER ADOPTION OF OUT OF BAND AUTHENTICATION SOLUTIONS 72
11.3 LARGE ENTERPRISES 73
11.3.1 HEFTY FINANCIAL LOSSES OWING TO RISING CYBER-ATTACKS ON ORGANIZATIONS’ INFRASTRUCTURE TO CONTRIBUTE TO THE ADOPTION OF OUT OF BAND AUTHENTICATION SOLUTIONS IN LARGE ENTERPRISES 73
12 OUT OF BAND AUTHENTICATION MARKET, BY VERTICAL 74
12.1 INTRODUCTION 75
12.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 76
12.2.1 NEED FOR ENHANCED AUTHENTICATION SOLUTIONS TO DRIVE THE DEMAND FOR OUT OF BAND AUTHENTICATION SOLUTIONS IN THE BFSI VERTICAL 76
12.3 GOVERNMENT AND DEFENSE 77
12.3.1 GOVERNMENTS MANDATE TO ADOPT AUTHENTICATION SOLUTIONS TO FUEL THE DEMAND FOR OUT OF BAND AUTHENTICATION SOLUTIONS IN THE GOVERNMENT AND DEFENSE SECTOR 77
12.4 RETAIL 78
12.4.1 RISING IDENTITY THEFTS TO COMPEL THE ORGANIZATIONS TO EMBRACE OUT OF BAND AUTHENTICATION SOLUTIONS ON A LARGE SCALE IN THE RETAIL VERTICAL 78
12.5 HEALTHCARE 79
12.5.1 NEED TO COMPLY TO HIPAA AND PCI DSS TO INCREASE THE ADOPTION OF OUT OF BAND AUTHENTICATION SOLUTIONS IN HEALTHCARE 79
12.6 IT AND TELECOM 80
12.6.1 ORGANIZATIONS’ FOCUS ON MANAGING THE IDENTITY OF THE USERS TO INCREASE THE ADOPTION OF OUT OF BAND AUTHENTICATION SOLUTIONS IN THE IT AND TELECOM VERTICAL 80
12.7 ENERGY AND UTILITIES 81
12.7.1 NEED TO SAFEGUARD IT AND NETWORK INFRASTRUCTURE FROM THREATS TO BOOST THE DEMAND FOR OUT OF BAND AUTHENTICATION SOLUTIONS IN THE ENERGY AND UTILITIES VERTICAL 81
12.8 OTHERS 82
13 OUT OF BAND AUTHENTICATION MARKET, BY REGION 83
13.1 INTRODUCTION 84
13.2 NORTH AMERICA 85
13.2.1 UNITED STATES 89
13.2.1.1 Rising instances of cyber-attacks coupled with financial losses to create demand for out of band authentication solutions in the united states 89
13.2.2 CANADA 90
13.2.2.1 Stringent regulations and government initiatives to fuel the adoption of out of band authentication solutions in Canada 90
13.3 EUROPE 90
13.3.1 UNITED KINGDOM 93
13.3.1.1 Penetration of BYOD and need to protect enterprises infrastructure from unauthorized access to fuel the demand for out of band authentication solutions in the UK 93
13.3.2 GERMANY 93
13.3.2.1 Imminent need for managing identity frauds to boost the demand for out of band authentication solutions in Germany 93
13.3.3 FRANCE 94
13.3.3.1 Government’s focus on security solutions to increase the adoption of out of band authentication solutions in France 94
13.3.4 REST OF EUROPE 94
13.4 ASIA PACIFIC 94
13.4.1 CHINA 98
13.4.1.1 Need to protect endpoints, websites, and applications from unauthorized access to contribute to the growth of the out of band authentication market in china 98
13.4.2 INDIA 99
13.4.2.1 Concern over security of customers’ data to enable the organizations to drive the adoption of out of band authentication solutions on a large scale in India 99
13.4.3 AUSTRALIA AND NEW ZEALAND 99
13.4.3.1 Large-scale adoption by various industry verticals to protect their cloud and on-premises infrastructures from identity thefts to fuel the growth of out of band authentication market in ANZ 99
13.4.4 REST OF ASIA PACIFIC 99
13.5 MIDDLE EAST AND AFRICA 100
13.5.1 MIDDLE EAST 103
13.5.1.1 Organizations’ focus on seamless user experience, reliability, and high security to increase the demand for out of band authentication solutions in the middle east 103
13.5.2 AFRICA 103
13.5.2.1 Rising trends of BYOD and cloud applications and the need to secure them against identity threats to contribute to the growth of out of band authentication market in Africa 103
13.6 LATIN AMERICA 103
13.6.1 BRAZIL 107
13.6.1.1 Small and medium-sized enterprises’ focus on enhanced authentication solutions to contribute to the growth of out of band authentication market in Brazil 107
13.6.2 MEXICO 107
13.6.2.1 Increasing cyber threats across verticals to fuel the demand for out of band authentication solutions in Mexico 107
13.6.3 REST OF LATIN AMERICA 107
14 COMPETITIVE LANDSCAPE 108
14.1 COMPETITIVE SCENARIO 108
14.1.1 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS 109
14.1.2 NEW PRODUCT LAUNCHES/PRODUCT ENHANCEMENTS 110
14.1.3 MERGERS AND ACQUISITIONS 110
14.1.4 BUSINESS EXPANSIONS 111
14.2 COMPETITIVE LEADERSHIP MAPPING 111
14.2.1 VISIONARY LEADERS 111
14.2.2 INNOVATORS 112
14.2.3 DYNAMIC DIFFERENTIATORS 112
14.2.4 EMERGING COMPANIES 112
14.3 STRENGTH OF PRODUCT PORTFOLIO 114
14.4 BUSINESS STRATEGY EXCELLENCE 115
15 COMPANY PROFILES 116
15.1 INTRODUCTION 116
(Business Overview, Solutions, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
15.2 GEMALTO 117
15.3 CA TECHNOLOGIES 120
15.4 SYMANTEC 123
15.5 PING IDENTITY 125
15.6 RSA SECURITY 128
15.7 ENTRUST DATACARD 130
15.8 EZMCOM 132
15.9 DUO SECURITY 133
15.10 STRIKEFORCE TECHNOLOGIES 134
15.11 NOK NOK LABS 135
15.12 SOLIDPASS 136
15.13 PROTECTIMUS 137
15.14 SAASPASS 137
15.15 DYNAPASS 138
15.16 I-SPRINT INNOVATIONS 138
*Details on Business Overview, Solutions, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
16 APPENDIX 139
16.1 DISCUSSION GUIDE 139
16.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 143
16.3 AVAILABLE CUSTOMIZATIONS 145
16.4 RELATED REPORTS 145
16.5 AUTHOR DETAILS 146
【レポート販売概要】
■ タイトル：アウトオブバンド認証（OOBA）の世界市場予測（～2023年）■ 英文：Out of Band Authentication Market by Component (Solution (Hardware, Software), Service), Authentication Channel (SMS, Email, Push Notification Voice, Token-Based, Others), Deployment Type, Organization Size, Vertical, and Region - Global forecast to 2023
■ 発行日：2019年3月6日
■ 調査会社：MarketsandMarkets
■ 商品コード：TC 6961
■ 調査対象地域：グローバル
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