ドイツの百貨店市場2016-2020...市場調査レポートについてご紹介

PART 01: Executive summary
• Highlights

PART 02: Scope of the report
• Market overview
• Top-vendor offerings

PART 03: Market research methodology
• Research methodology
• Economic indicators

PART 04: Introduction
• Key market highlights
• Global retail market situation
• German retail market situation

PART 05: Germany profile

PART 06: Market landscape
• Market overview
• Retail in Europe
• Retail market in Germany

PART 07: Retail distribution channels in Germany
• Global department stores
• Department stores in Germany
• Market size and forecast
• Consumer insights on mid-market brick-and-mortar format
• Consumers insights for online shopping
• Advantages and disadvantages of department stores in Germany that target the mid-market consumer segment
• Important factors that Germans consider when shopping from foreign online retailers (comparison with UK and France)
• Key factors for the success of department stores
• Strength of department store retail format
• Key strategies for revival of department stores in Germany
• Revival strategies can lead to market share gain during the forecast period
• Premium and high-end department stores in matured markets
• Greater focus on select product categories
• Five forces analysis

PART 08: Segmentation of department store value sales by product categories
• Clothing and footwear
• Homeware and kitchenware, home décor, furniture, and home improvement
• Home and kitchen appliances, personal care products, and consumer electronics
• Bags, wallets, and luggage
• Watches and jewelry
• Cosmetics and fragrances
• Toys
• Other general goods

PART 09: Geographical segmentation
• Top shopping metropolis

PART 10: Market drivers
• Favorable micro-location and concept of having everything under one roof
• Positioning of department stores as high-end stores with wide product assortment
• Promotions like bundled prices, volume discounts, and seasonal sales

PART 11: Impact of drivers

PART 12: Market challenges
• Emergence of vertically integrated international brands
• Increasing competition from other retail formats
• Changing buying behavior due to increasing internet retailing and e-commerce

PART 13: Impact of drivers and challenges

PART 14: Market trends
• Omni-channel capabilities to support department stores
• Overall renovation of department stores

PART 15: Vendor landscape
• Competitive scenario
• Department store landscape in Germany
• Key developments in retail to leverage on
• Vendor share analysis

PART 16: Key vendor analysis
• Breuninger
• C&A
• GALERIA Kaufhof
• Karstadt Warenhaus
• Woolworth
• Other prominent vendors

PART 17: Explore Technavio

[List of Exhibits]

Exhibit 01: Segmentation of department stores by product categories
Exhibit 02: Product offerings by key leading department stores in Germany
Exhibit 03: Strengths and weaknesses of global retail market 2015
Exhibit 04: Overall retail goods market in Germany by value 2015-2020 ($ billions)
Exhibit 05: Germany, a saturated market for retail
Exhibit 06: Population by age group (%)
Exhibit 07: GDP (% of nominal gross value)
Exhibit 08: Retail contribution to GDP (nominal) 2015
Exhibit 09: Overall retail goods market in Europe by country (%)
Exhibit 10: Overall retail goods market in Germany by value 2015-2020 ($ billions)
Exhibit 11: Retail goods market in Germany by value through online retail channel 2015-2020 ($ billions)
Exhibit 12: Comparison of organized and unorganized retail sectors in different countries
Exhibit 13: Retail market in Germany through online and other retail formats 2015 (%)
Exhibit 14: Retail distribution channels in Germany by sales value 2015 (%)
Exhibit 15: Retail distribution channels in Germany by sales value 2020 (%)
Exhibit 16: Comparison of department store sales between Germany and France (% of overall retail sales)
Exhibit 17: Prime high-street rents in cities with department store(s) (Euros per square meter) 2015
Exhibit 18: Retail sales through department stores and other retail channels in Germany 2015 ($ billions)
Exhibit 19: Retail sales by value in Germany through department stores 2015-2020 ($ billions)
Exhibit 20: Ownership structure of department store properties in Germany 2015
Exhibit 21: Factors Germans consider when shopping online from foreign online retailers
Exhibit 22: Effects of bad customer service of E-commerce retailers on German shoppers
Exhibit 23: Retail sales by value in Germany through department stores if revival strategies are implemented 2015-2020 ($ billions)
Exhibit 24: Top countries for luxury goods by value
Exhibit 25: Department store sales performance in matured European markets by positioning (represented on a scale that tends toward positive, neutral, and negative)
Exhibit 26: Department store operating margins in mature European markets by positioning (represented on a scale that tends toward positive, neutral, and negative)
Exhibit 27: Preferred purchasing channels for different product categories
Exhibit 28: Five forces analysis
Exhibit 29: Department store value sales by product categories 2015 (%)
Exhibit 30: Popular retail streets in Berlin
Exhibit 31: Department stores in other popular metropolis
Exhibit 32: Retail transaction volume in top cities in Germany 2015
Exhibit 33: Impact of drivers
Exhibit 34: Impact of drivers and challenges
Exhibit 35: Segmentation by preference for retail channels in Germany 2015 (fashion products and accessories)
Exhibit 36: Omni-channel requirements
Exhibit 37: Challenges for department stores in Germany
Exhibit 38: Merchandising management
Exhibit 39: Market share of key department store players in Germany 2015 (%)
Exhibit 40: Breuninger: Product portfolio
Exhibit 41: GALERIA Kaufhof: Product portfolio
Exhibit 42: Karstadt Warenhaus: Product portfolio
Exhibit 43: Woolworth: Product Portfolio