【レポートの概要（一部）】
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Market overview
• Base year
• Vendor segmentation
• Numerical figures
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: Market landscape
• Market overview
• Market size and forecast
• Five forces analysis
PART 06: Market segmentation by type
• Global digital marketing spending market by type
• Global digital marketing spending market by search ads
• Global digital marketing spending market by display ads
• Global digital marketing spending by social media
• Global digital marketing spending by e-mail marketing
• Market attractiveness of digital marketing spending by type
PART 07: Market segmentation by device
• Global digital marketing spending market by device
• Global digital marketing spending market by desktop computers
• Global digital marketing spending market by mobile devices
PART 08: Geographical segmentation
• Segmentation of global digital marketing spending market by geography
• Digital marketing spending market in Americas
• Digital marketing spending market in EMEA
• Digital marketing spending market in APAC
• Market attractiveness of digital marketing spending by geography
PART 09: Key leading countries
• Key leading countries of global digital marketing spending market
PART 10: Market drivers
• Global digital transformation
• Increased credibility
• Higher accessibility
• Growing proliferation of digital marketing software
• Growth in online video viewership
• Growth in real-time bidding
• Increased popularity of social media inventory
• Increasing demand for real-time analytics
PART 11: Impact of drivers
PART 12: Market challenges
• No short-term ROI
• Prone to cyber crimes
• Requirement of skilled workforce
• Lack of efficient data management
• Barriers to adopting digital marketing solutions among SMEs
• Lack of proper coordinated marketing strategy
PART 13: Impact of drivers and challenges
PART 14: Market trends
• Dominance of mobile devices
• Advanced targeting options
• Marketing automation
• New payment methods
• Growing demand for digital marketing solutions in developing countries
PART 15: Vendor landscape
• Competitive scenario
• Summary of key figures
PART 16: Appendix
• List of abbreviations
PART 17: Explore Technavio
[List of Exhibits]
Exhibit 01: Overview of global digital marketing spending market
Exhibit 02: Global digital marketing spending market size 2015-2020 ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Global digital marketing spending market by type 2015
Exhibit 05: Segmentation of global digital marketing spending market by type 2020
Exhibit 06: Global digital marketing spending market by search ads 2015-2020 ($ billions)
Exhibit 07: Global digital marketing spending market by display ads 2015-2020 ($ billions)
Exhibit 08: Global digital marketing by social media 2015-2020 ($ billions)
Exhibit 09: Global digital marketing spending by e-mail marketing 2015-2020 ($ billions)
Exhibit 10: Market attractiveness of digital marketing spending by type 2015-2020
Exhibit 11: Global digital marketing spending market by device 2015 and 2020
Exhibit 12: Global digital marketing spending market by desktop computers 2015
Exhibit 13: Global shipments of desktop computers, smartphones, and tablets 2011-2015 (millions of units)
Exhibit 14: Global digital marketing spending market by mobile devices 2015
Exhibit 15: Mobile advertising and social media mobile advertising revenue 2014-2020 ($ millions)
Exhibit 16: Segmentation of global digital marketing spending market by geography 2015
Exhibit 17: Segmentation of global digital marketing spending market by geography 2020
Exhibit 18: Digital marketing spending market in Americas 2015-2020 ($ billions)
Exhibit 19: Digital marketing spending market in EMEA 2015-2020 ($ billions)
Exhibit 20: Digital marketing spending market in APAC 2015-2020 ($ billions)
Exhibit 21: Market attractiveness of digital marketing spending by geography 2015-2020
Exhibit 22: Key leading countries of global digital marketing spending market 2015
Exhibit 23: Top 10 countries of global digital marketing spending market by revenue in 2015
Exhibit 24: Key leading countries: Segmentation by revenue ($ billions)
Exhibit 25: Impact of drivers
Exhibit 26: Impact of drivers and challenges
Exhibit 27: Company details
Exhibit 28: Other prominent vendors
Exhibit 29: Summary of key figures ($ billions)
Exhibit 30: Summary of country figures ($ billions)
【レポート販売概要】
■ タイトル：デジタルメディア支出の世界市場：サーチ広告、ディスプレイ広告、ソーシャルメディア、Eメールマーケティング■ 英文：Global Digital Marketing Spending Market 2016-2020
■ 発行日：2016年7月26日
■ 調査会社：Technavio
■ 商品コード：IRTNTR8572
■ 調査対象地域：グローバル
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