【レポートの概要（一部）】
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Market overview
• Base year
• Vendor segmentation
• Rounding off errors
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: Market landscape
• Steps for implementation of successful PR campaign
• Market overview
• Market size and forecast
• Five forces analysis
PART 06: Market segmentation by type of firm
• Global PR market by type of firm
• Public PR firms
• Private PR firms
• Segment comparison analysis
PART 07: Market segmentation by medium
• Global PR market by medium
• Print
• TV
• Company websites and press releases
• Influential marketing
• Social media
• Events
• Segment comparison analysis
PART 08: Geographical segmentation
• Global PR market by geography
• PR market in Americas
• PR market in EMEA
• PR market in APAC
• Segment comparison analysis
PART 09: Key leading countries
• Key leading countries in global PR market
PART 10: Buying criteria
PART 11: Market drivers
PART 12: Impact of drivers
PART 13: Market challenges
PART 14: Impact of drivers and challenges
PART 15: Market trends
PART 16: Vendor landscape
• Competitive scenario
• Other prominent vendors
PART 17: Appendix
• List of abbreviations
PART 18: Explore Technavio
[List of Exhibits]
Exhibit 01: Key market highlights
Exhibit 02: Segmentation of global PR market
Exhibit 03: Global PR market 2015-2020 ($ billions)
Exhibit 04: Five forces analysis
Exhibit 05: Global PR market by type of firms in 2015 and 2020
Exhibit 06: Global PR market by public PR firm 2015-2020 ($ billions)
Exhibit 07: Global PR market by private PR firm 2015-2020 ($ billions)
Exhibit 08: Segment comparison in global PR market 2015-2020 ($ billions)
Exhibit 09: Global PR market by medium 2015 and 2020 (%)
Exhibit 10: Global PR market by print 2015-2020 ($ billions)
Exhibit 11: Global PR market by TV 2015-2020 ($ billions)
Exhibit 12: Global PR market by company website and press release 2015-2020 ($ billions)
Exhibit 13: Top B2B content marketing techniques in terms of penetration
Exhibit 14: Global PR market by influential marketing 2015-2020 ($ billions)
Exhibit 15: Global PR market by social media 2015-2020 ($ billions)
Exhibit 16: Global PR market by event 2015-2020 ($ millions)
Exhibit 17: Leading B2B communication platforms in 2015
Exhibit 18: Segment comparison in global PR market 2015-2020 ($ billions)
Exhibit 19: Global PR market by geography 2015 and 2020
Exhibit 20: PR market in Americas 2015-2020 ($ billions)
Exhibit 21: EMEA PR market 2015-2020 ($ billions)
Exhibit 22: APAC PR market 2015-2020 ($ billions)
Exhibit 23: Segment comparison in global PR market 2015-2020 ($ billions)
Exhibit 24: Top countries in global PR market by market share 2015
Exhibit 25: Top 10 countries in global PR market by PR spend and market share 2015
Exhibit 26: Buying criteria in global PR market
Exhibit 27: Impact of drivers
Exhibit 28: Impact of drivers and challenges
Exhibit 29: PR agencies under leading public groups
Exhibit 30: Other prominent vendors
【レポート販売概要】
■ タイトル：PR（広報）の世界市場：印刷媒体、テレビ、企業ウェブサイト/プレスリリース、インフルエンサー・マーケティング、ソーシャルメディア、イベント■ 英文：Global Public Relations Market 2016-2020
■ 発行日：2016年10月19日
■ 調査会社：Technavio
■ 商品コード：IRTNTR10479
■ 調査対象地域：グローバル
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