【レポートの概要（一部）】
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Market overview
• Base year
• Vendor segmentation
• Numerical figures
• Top-vendor offerings
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: Industry overview
• Preference of users in terms of ad positioning
• Flow of mobile ad
• Time spent on mobile phones
• Number of smartphone users
PART 06: Market landscape
• Market size and forecast
• Five forces analysis
PART 07: Market segmentation by type
• Global mobile ad spending market by type
• Global mobile ad spending market by search ads
• Global mobile ad spending market by display ads
• Global mobile ad spending market by SMS ads
PART 08: Geographical segmentation
• Global mobile ad spending market by region
• Mobile ad spending market in Americas
• Mobile advertising market in APAC
• Mobile advertising market in EMEA
PART 09: Global mobile ad spending market penetration
PART 10: Key leading countries
• Key leading countries in global mobile ad spending market
• Mobile ad spending market in US
• Mobile ad spending market in Germany
• Mobile ad spending market in China
• Mobile ad spending market in UK
• Mobile ad spending market in Japan
PART 11: RTB potential
PART 12: Mobile ad potential
PART 13: Market drivers
• Higher brand recalling capability
• Growth in in-app advertising
• Rapid growth in social media
PART 14: Impact of drivers
PART 15: Market challenges
• Efficient data management
• Rapidly evolving consumer behavior
• Designing ads for mobile devices
PART 16: Impact of drivers and challenges
PART 17: Market trends
• Increasing use of QR codes for advertising
• Increasing utilization of VR videos
PART 18: Vendor landscape
• Competitive scenario
• Vendors
• Key highlights
• Other prominent vendors
PART 19: Appendix
• List of abbreviation
PART 20: Explore Technavio
[List of Exhibits]
Exhibit 01: Product offerings
Exhibit 02: Comparison between online and offline advertisements
Exhibit 03: Flow of mobile ad
Exhibit 04: Time spent on electronic devices 2010-2015 (hours per day)
Exhibit 05: Time spent by individual on various activities on mobile devices (2015)
Exhibit 06: Average monthly hours spent by various age group on mobile devices 2015
Exhibit 07: Global smartphones and tablets shipments 2011-2015 (millions of units)
Exhibit 08: Number of smartphone users worldwide 2015
Exhibit 09: Global mobile ad spending market size and forecast 2015-2020 ($ billions)
Exhibit 10: Five forces analysis
Exhibit 11: Global mobile ad spending market share by type 2015
Exhibit 12: Global mobile ad spending market size and forecast by search ads 2015-2020 ($ billions)
Exhibit 13: Global mobile ad spending market size and forecast by display ads 2015-2020 ($ billions)
Exhibit 14: Global mobile ad spending market size and forecast by SMS ads 2015-2020 ($ billions)
Exhibit 15: Global mobile ad spending market share by region 2015
Exhibit 16: Mobile ad spending market size and forecast in Americas 2015-2020 ($ billions)
Exhibit 17: Mobile ad spending market in Americas by type 2015
Exhibit 18: Mobile ad spending market size and forecast in APAC 2015-2020 ($ billions)
Exhibit 19: Mobile ad spending market in APAC by type 2015
Exhibit 20: Mobile ad spending market size and forecast in EMEA 2015-2020 ($ billions)
Exhibit 21: Mobile ad spending market in EMEA by type 2015
Exhibit 22: Penetration of mobile advertising in global mobile ad spending market 2015
Exhibit 23: Key leading countries 2015
Exhibit 24: Key leading countries by the type of advertisements 2015 (%)
Exhibit 25: Mobile ad spending market size and forecast in US ($ billions) 2015-2020
Exhibit 26: Mobile ad spending market size and forecast in Germany ($ billions) 2015-2020
Exhibit 27: Mobile ad spending market size and forecast in China ($ billions) 2015-2020
Exhibit 28: Mobile ad spending market size and forecast in UK ($ billions) 2015-2020
Exhibit 29: Mobile ad spending market size and forecast in Japan ($ billions) 2015-2020
Exhibit 30: Financial transactions in RTB market
Exhibit 31: Top ad spenders 2014
Exhibit 32: Growth rate of top advertising spenders in terms of net income 2013-2014
Exhibit 33: Ratio of RTB spent or TV ad spent and growth rate of top ad spenders
Exhibit 34: Linear regression representing best fit straight line for data points
Exhibit 35: Impact of drivers
Exhibit 36: Impact of drivers and challenges
【レポート販売概要】
■ タイトル：モバイル広告支出の世界市場：検索広告、ディスプレイ広告、SMS広告■ 英文：Global Mobile Ad Spending Market 2016-2020
■ 発行日：2016年8月16日
■ 調査会社：Technavio
■ 商品コード：IRTNTR8682
■ 調査対象地域：グローバル
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