【レポートの概要（一部）】
1. Executive Summary
2. Methodology & definitions
2.1. General methodology of IDATE’s reports
3. How much does ad revenue contribute to TV financing?
3.1. The weight of advertising in TV financing
3.1.1. At the global level
3.1.2. Regionally
3.2. Growing competition from new ways to watch videos penalising top commercial TV stakeholders
3.2.1. High ownership levels for Internet-ready devices…
3.2.2. … which facilitates the rapid adoption of new viewing habits …
3.2.3. … at the expense of traditional TV
3.3. The ad market’s move to the Internet
3.3.1. Top media groups vying for ad revenue
3.3.2. Internet advertising revenue growing steadily
3.3.3. Reasons for the switch
3.3.4. A challenge for both TV channels and content providers
4. Why TV industry players need to adapt to the new paradigm
4.1. Using second screens as the main tool for targeted and interactive advertising
4.1.1. Using hashtags in TV commercials to get a foot in the door
4.1.2. Use of automatic content recognition software
4.2. Big data and programmatic buying adapted to the TV universe
4.2.1. What is programmatic buying?
4.2.2. The switch to programmatic television
4.3. Advertiser strategies for TV and the second screen
4.3.1. Advertising on the second screen tied in with an airing commercial
4.3.2. Advertising on the second screen tied in with the TV programme
5. What does the future hold for TV advertising?
5.1. Strong belief in the potential of new targeted ad formats, especially in tandem with the second screen
5.2. Developing partnerships between the ecosystem’s existing players
5.3. Still potential obstacles to the development of these new formats
5.3.1. Will consumers embrace these new formats?
5.3.2. Users’ privacy concerns and willingness to identify themselves
5.3.3. More platforms means more challenges
5.3.4. The need to implement new measurement tools
5.3.5. The issue of editorial responsibility
【レポート販売概要】
■ タイトル：広告及びセカンドスクリーン市場■ 英文：Advertising and the second screen : When TV becomes interactive and targeted
■ 発行日：2015年7月
■ 調査会社：IDATE
■ 商品コード：IDATE509302
■ 調査対象地域：グローバル
- 世界のジオテキスタイル（地盤用シート）市場Geotextiles market is a major category within the global geosynthetics industry. It is the most dominating market within geosynthetics with a healthy market growth. The geotextiles market report gives a holistic view about the geotextiles industry while covering diverse market segments which include product types, applications, and materials. There has been a drastic usage of geotextiles in civil …
- Whiting USA Trust I：石油・ガスの開発・生産動向及びコスト分析– 2012Whiting USA Trust I Oil & Gas Exploration and Production Operations and Cost Analysis – 2012 Summary Whiting USA Trust I Oil & Gas Exploration and Production Operations and Cost Analysis is the latest report from GlobalData, the industry analysis specialists, that offers comprehensive information on the operational and financial performance of the company. The report is an essential source for key …
- 世界の量子ドット市場Since their synthesis over 30 years ago, Quantum Dots (QDs) have featured in a range of optoelectronic devices, including light-emitting devices (LEDs), solar cells, photodiodes, thermoelectrics, photoconductors and field-effect transistors, while QD solutions have been used in a number of in vivo and in vitro imaging, sensing and labelling techniques. The global market for quantum dots (QD) has w …
- 水スクーターの世界市場：用途別（個人用、商用、軍用）、推進タイプ別（燃料作動、バッテリー作動）、車両タイプ別（水上＆水中）Water scooter is a recreational watercraft, which mimics a motor scooter. It is used for various adventures on sea coasts or are used by coast guards to ensure safety at beaches. Jet Ski and water jet bikes are majorly used water scooters, which are operable above the water surface while the diver propulsion vehicles (DPVs) have a wider application in deep sea diving. Various developments and inno …
- ホットドッグおよびソーセージの世界市場2015-2019Technavios market research analyst projects the hot dog and sausages market to reach a market value of around USD 76 billion by the end of 2019. The diversity of the product offerings and its association with various events have been driving the growth of this market. For instance, According to NHDSC, during occasions such as Memorial Day, Independence Day and Labor Day in the US, the consumption …
- 世界のマイクログリッド市場動向（2012-2016）TechNavio's analysts forecast the Global Microgrid market to grow at a CAGR of 25.7 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing need for better power quality. The Global Microgrid market has also been witnessing increasing R&D spending by vendors. However, the high cost needed to implement microgrids could pose a challenge to the g …
- Norwegian Energy Company ASA：石油・ガスの開発・生産動向及びコスト分析- Q3, 2013Norwegian Energy Company ASA Oil & Gas Exploration and Production Operations and Cost Analysis - Q3, 2013 Summary Norwegian Energy Company ASA Oil & Gas Exploration and Production Operations and Cost Analysis is the latest report from GlobalData, the industry analysis specialists, that offers comprehensive information on the operational and financial performance of the company. The report is an es …
- 出版の世界市場：新聞発行、書籍発行、雑誌発行About Publishing Publishing refers to the process of communicating a set of information to the public through print, recording, TV, radio, or the internet. It involves writing, editing, and distributing content through print and digital medium. Publishing includes several industries such as education, banking and finance, music, government, and healthcare. In this report, we have considered only p …
- 電気生理学的検査用カテーテル（医療機器）のグローバル市場（2012-2018）Global Diagnostic Electrophysiology Catheters sector is projected to reach US$3.5 billion by 2016. The North America accounts for nearly 34% (2015) of the global value while Europe claims approximately 29% (2018). Asia-Pacific is the fastest growing region with a CAGR of 13.2% driving a market value of US$857 million by 2015. On a global scale, projections for Conventional EP Diagnostic Catheters …
- クリーンインプレースの世界市場2019-2023Global Clean-in-place Market: About this market Technavio’s clean-in-place analysis considers sales from both reuse and single-use products. Our analysis also considers the sales of CIP systems in APAC, Europe, North America, South America, and MEA. In 2018, the reuse product segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as lo …
- バルブ及びマニフォールドの世界市場：ボールバルブ、ニードルバルブ、チェックバルブ、リリーフバルブ、マニフォールドAbout the Valves and Manifolds Market Instrumentation valves are devices that are widely used in industrial production processes to control the flow of fluids and gases. The valves can be controlled either physically or automatically. A valve helps to direct, regulate, or control the flow of liquids, gases, fluidized solids, and slurry material through dedicated passageways. There are different ty …
- クラウドマイクロサービスの世界市場予測（～2023年）“The digital transformation is driving the global cloud microservices market.” The global cloud microservices market size is expected to grow from USD 683.2 million in 2018 to USD 1880.0 million by 2023, at a Compound Annual Growth Rate (CAGR) of 22.4% during the forecast period. Digital transformation, proliferation of microservices architecture, and customer-oriented businesses are some of the f …
- 電子製品包装の世界市場2017-2021ABSTRACTAbout Electronic Goods Packaging Packaging for electronic products is used to protect fragile electronic products so that they remain undamaged in the event of contamination through external impact. Various raw materials such as corrugated, paper and paperboard, plastic resins, and other packaging materials are used in the production of packaging for electronic products. The packaging in t …
- 2014年戦略提言：スペインの治療薬物モニタリング(TDM)市場This new 249-page report from Venture Planning Group provides a comprehensive analysis of the Spanish therapeutic drug monitoring market, including emerging tests, technologies, instrumentation, sales forecasts, market shares, and strategic profiles of leading suppliers. The report provides test volume and sales forecasts by country and market segment for the following assays: Amikacin, Carb …
- 世界のマザーボード市場動向（2Q 2015）This research report presents industry size and value forecast and recent quarter review of the worldwide motherboard industry. The report includes shipment volume and value, shipment breakdowns by maker, ASP, and price trends. The report also examines manufacturer rankings, assembly levels, CPU connector adoption, production locations, shipment destinations, and business types, and provides assem …
