【レポートの概要（一部）】
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Market overview
• Base year
• Vendor segmentation
• Summation errors
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: Market landscape
• Market overview
• Market size and forecast
• Five forces analysis
PART 06: Market segmentation by type
• Global programmatic advertising market segmentation by type
• Global programmatic advertising market by open auction
• Global programmatic advertising market by automated guaranteed
• Global programmatic advertising market by invitation-only
• Global programmatic advertising market by unreserved fixed-rate
PART 07: Market attractiveness by type
• Market attractiveness by type
PART 08: Market segmentation by device
• Global programmatic advertising market by device
• Global programmatic advertising market by desktop
• Global programmatic advertising market by mobile
PART 09: Market attractiveness by device
• Market attractiveness by device
PART 10: Buying criterion
PART 11: Geographical segmentation
• Geographical segmentation of global programmatic advertising market
• Programmatic advertising market in Americas
• Programmatic advertising market in EMEA
• Programmatic advertising market in APAC
PART 12: Key leading countries
PART 13: Market attractiveness
• Market attractiveness by geography
PART 14: Market drivers
PART 15: Impact of drivers
PART 16: Market challenges
PART 17: Impact of drivers and challenges
PART 18: Market trends
PART 19: Vendor landscape
• Competitive scenario
• Other prominent vendors
PART 20: Appendix
• List of abbreviation
PART 21: Explore Technavio
[List of Exhibits]
Exhibit 01: Market segmentation of global programmatic advertising market
Exhibit 02: Global programmatic advertising market 2016-2020 ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Global programmatic advertising market segmentation by type in 2015
Exhibit 05: Features of various types of programmatic advertising
Exhibit 06: Global programmatic advertising market segmentation by type in 2020
Exhibit 07: Global programmatic advertising market segmentation by open auction 2016-2020 ($ billions)
Exhibit 08: Global programmatic advertising market segmentation by automated guaranteed 2016-2020 ($ billions)
Exhibit 09: Global programmatic advertising market segmentation by invitation-only 2016-2020 ($ billions)
Exhibit 10: Global programmatic advertising market segmentation by unreserved fixed-rate 2016-2020 ($ billions)
Exhibit 11: Market attractiveness of global programmatic advertising market by type during the forecast period
Exhibit 12: Global programmatic advertising market by device in 2015
Exhibit 13: Global programmatic advertising market by device in 2020
Exhibit 14: Global programmatic advertising market by desktop 2016-2020 ($ billions)
Exhibit 15: Global shipments of desktop, smartphone and tablet 2011-2015 (millions)
Exhibit 16: Global programmatic advertising market by mobile 2016-2020 ($ billions)
Exhibit 17: Market attractiveness of global programmatic advertising market by device during the forecast period
Exhibit 18: Geographical segmentation of global programmatic advertising market 2016-2020 ($ billions)
Exhibit 19: Programmatic advertising market in Americas 2016-2020 ($ billions)
Exhibit 20: Programmatic advertising market in EMEA 2016-2020 ($ billions)
Exhibit 21: Programmatic advertising market in APAC 2016-2020 ($ billions)
Exhibit 22: Market share by revenue of top 10 countries in global programmatic advertising
Exhibit 23: Market attractiveness of the global programmatic advertising market in various geographies during the forecast period
Exhibit 24: Impact of drivers
Exhibit 25: Impact of drivers and challenges
Exhibit 26: Programmatic advertising on mobile web and mobile applications in 2014 and 2015
【レポート販売概要】
■ タイトル：プログラマティック広告支出の世界市場2016-2020■ 英文：Global Programmatic Advertising Spending Market 2016-2020
■ 発行日：2016年4月25日
■ 調査会社：Technavio
■ 商品コード：IRTNTR9272
■ 調査対象地域：グローバル
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