【レポートの概要（一部）】
※目次の詳細は下記PDFをご参照ください。
http://h-and-i.main.jp/market-report/IDATE/M14155SRA_OnlineAdvertising_ToC.pdf
1. The advertising market in figures 5
1.1. Value of the global online advertising market 6
1.2. Value of global online advertising market: regional / country breakdown 7
1.3. Value of global online advertising market: breakdown by format 8
1.4. [Mobile] Value of global online advertising market 9
1.5. [Mobile] Value of global online advertising market: regional / country breakdown 10
1.6. [Social] Value of global online advertising market 11
1.7. [OTT video] Value of global OTT video advertising market 12
1.8. Value of global RTB advertising market 13
2. The online advertising ecosystem 14
2.1. The overall advertising ecosystem 15
2.2. Overview of player shares in advertising market – worldwide 16
2.3. Focus on mobile advertising: breakdown by format and main players 17
2.4. Google 19
2.5. Facebook 20
2.6. Yahoo! 21
2.7. Microsoft 22
2.8. Focus: search advertising partnerships between the giants 23
2.9. Twitter 24
2.10. Amazon and Apple 25
2.11. Player positioning in terms of open/closed and mobile focus 26
2.12. Wrap-up on the giants: Different approaches by the various players 27
3. Main trends in online advertising and personal data use 28
3.1. The major trends overview 29
3.2. Technology trend: RTB 30
3.3. Technology trend: Re-targeting 31
3.4. RTB and re-targeting example: FBX (Facebook Exchange) 32
3.5. Business model trend: native ads 33
3.6. Business model trend: new data monetisation and exploitation strategies 34
3.7. Business model trend: new data exploitation models by telcos 35
3.8. Business model trend: examples of other players with data to exploit 36
3.9. Privacy trends: cookies 37
3.10. Privacy trends: The tussle over cookies and alternatives 38
3.11. Privacy trends: VRM 39
3.12. Privacy trends: Privacy paradox and usage 40
【レポート販売概要】
■ タイトル：世界のオンライン広告市場状況：検索広告、ディスプレイ広告、モバイル広告、RTB、SNS、ビデオ広告■ 英文：State of Online Advertising - Worldwide (Search, Display, Mobile, RTB, Social networking, Video)
■ 発行日：2014年8月
■ 調査会社：IDATE
■ 商品コード：M14155SR
■ 調査対象地域：グローバル
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