【レポートの概要（一部）】
1. Executive Summary
2. Methodology & definitions
2.1. General methodology of IDATE’s reports
2.2. Methodology specific to this report
2.2.1. Key objectives
2.2.2. Geographic scope and players studied
2.2.3. Definitions
3. Reasons behind globalisation
3.1. The need to find new growth drivers
3.1.1. The slowdown in Western markets
3.1.2. Emerging market dynamics
3.2. The search for economies of scale
3.2.1. Inflation of production costs
3.2.2. Erosion of distributors’ profit margins
3.2.3. CAPEX and R&D
3.3. The globalisation of distribution
3.3.1. Time scales relating to access to content are being redefined
3.3.2. Easier overseas expansion for OTT players
3.4. Programme offering becoming more standardised?
3.4.1. The power of North American series
3.4.2. UK and Dutch companies dominate the TV format market
4. Globalisation models
4.1. Exporting programmes
4.1.1. Selling rights internationally
4.1.2. Growth of international co-productions
4.1.3. Programme formats proliferating
4.2. Exporting audiovisual content services
4.2.1. Transnational distribution
4.2.2. Broadcasting local versions
4.2.3. OTT services
4.3. International channel package providers
4.3.1. Internal growth strategies
4.3.2. External growth strategies
5. The impact of globalisation
5.1. A new phase of vertical integration
5.1.1. Integration of production functions by distributors
5.1.2. integration of distribution functions by TV channels/networks and content rights holders
5.1.3. OTT services investing in original content
5.2. Horizontal concentration of production and distribution industries
5.2.1. Concentration in the production sector
5.2.2. Concentration in the US distribution sector
5.2.3. Concentration in the European distribution sector
5.3. The emergence of oligopolistic situations in new services
5.3.1. iTunes is the global transactional VOD leader
5.3.2. North American services dominate the SVOD segment
5.4. Gains for English-speaking programming
5.5. How are European players adapting?
5.5.1. Programming and production investment strategies
5.5.2. European players’ OTT strategies
【レポート販売概要】
■ タイトル：オーディオ/ビデオ産業動向：グローバリゼーションモデル及び影響■ 英文：Audiovisual industry going global - What options exist for European service publishers?
■ 発行日：2015年4月
■ 調査会社：IDATE
■ 商品コード：IDATE50403
■ 調査対象地域：グローバル
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