【レポートの概要（一部）】
1. Executive Summary
1.1. A TV market being shaken to its very core
1.2. Profound changes between now and 2025
1.3. Impact of the disruptions ahead
1.4. Options available to market players
2. Methodology & definitions
2.1. General methodology of IDATE’s reports
2.2. Methodology specific to this report
2.3. Definitions & acronyms
3. Key trends
3.1. …in consumer behaviour
3.1.1. Consumers in the driver’s seat amidst a plethora of content
3.1.2. From household to individual plans
3.2. … in distribution
3.2.1. Key links in the distribution chain moving to the cloud…
3.2.2. … encouraging self-distribution
3.3. … in the economics of services
3.3.1. Ubiquitous competition…
3.3.2. … weighing on prices and ad rates
3.3.3. … and altering revenue distribution
4. 2025: a snapshot
4.1. Mostly on-demand viewing
4.2. The reign of entertainment operators
4.3. Content is king
4.4. The rule of yield management
4.5. A largely concentrated and globalised market
4.6. Transparent networks
5. The market in figures
5.1. The “Business as usual” scenario
5.2. The “Disruption” scenario
5.2.1. Key hypotheses
5.2.2. Results
5.3. Comparison of the two scenarios
5.4. How the “Disruption” scenario affects players’ margins
5.5. How the TV sector’s economics will evolve: a summary
6. Options available to veteran players
6.1. The winners and losers of the TV industry shake-up
6.2. Internet companies’ strengths and weaknesses
6.3. Options available to TV channels
6.3.1. SWOT analysis of free to air channels
6.3.2. SWOT analysis of pay-TV channels
6.3.3. Strategic options
6.4. Content producers
6.4.1. SWOT analysis of European content producers
6.4.2. SWOT analysis of American content producers
6.4.3. Strategic options
6.5. Network operators
6.5.1. SWOT analysis of broadcast network operators (DTT, satellite)
6.5.2. SWOT analysis of wireline network operators (cable, IPTV)
6.5.3. Strategic options
6.6. Is European consolidation a must?
7. Appendix: detailed figures
7.1. “Business as usual” scenario
7.2. “Disruption” scenario
【レポート販売概要】
■ タイトル：テレビの未来市場（2025）■ 英文：Future TV: 2025
- Internet TV & entertainment operators: disruptions ahead
■ 発行日：2015年5月
■ 調査会社：IDATE
■ 商品コード：IDATE506291
■ 調査対象地域：グローバル
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