世界におけるテレビ市場の将来展望：パーソナルメディアの新しい黄金時代...市場調査レポートについてご紹介

※目次の詳細は下記PDFをご参照ください。

http://h-and-i.main.jp/market-report/IDATE/M14206MRA_FutureTV_ToC.pdf

1. Executive Summary 7
1.1. Individual consumption, streamlined distribution 8
1.2. Is the market on the rebound? 9
1.3. Profoundly altered industrial structure 11
2. Methodology & definitions … 12
2.1. IDATE’s general methodology .. 12
2.2. Methodology specific to this report.. 13
3. Key trends . 14
3.1. Television and new viewing habits… 14
3.1.1. Increasingly fragmented mass TV audience 14
3.1.2. On-demand viewing increasingly popular. 15
3.1.3. Obstacles to legal VoD. 16
3.1.4. … gradually being lifted 17
3.1.5. New services: friend or foe?. 18
3.2. How the sector’s revenue has evolved 19
3.2.1. Disparate regional trajectories.. 19
3.2.2. Linear TV still the top money maker. 21
3.2.3. From paying for hard copies to paying for TV and on-demand services .. 21
3.3. How are video products evolving?… 22
3.3.1. Original programming still a vital asset. 22
3.3.2. Top networks looking for a way to monetise catch-up TV 23
3.3.3. Pay-TV: is subscription growth in the United States revealing a more segmented market?. 24
3.3.4. Transactional video: creating a distribution window for EST before DVD release and VOD rental .. 24
3.3.5. SVOD meeting an unmet demand 25
3.4. A new technological environment 25
3.4.1. Netflix, pushing TV and the Web closer … 25
3.4.2. Rise of the managed Internet … 26
3.4.3. Gradually moving key TV functions to the cloud… 26
3.5. What strategies are production and content publishing companies adopting? .. 28
3.5.1. Everyone wants to go global 28
3.5.2. Consolidation and vertical integration of production and channel operation. 30
3.5.3. Companies diversifying to better amortise their production spending .. 31
3.5.4. Uncertainties weighing on public broadcasters 32
3.5.5. Growing influence of non-sectoral regulation … 32
3.6. New distribution models 33
3.6.1. Steady globalisation of key TV functions.. 33
3.6.2. New entrants’ vertically integrated plans .. 33
3.6.3. Advent of virtual TV services 33
3.6.4. How are veteran distributors reacting?. 34
3.6.5. A new revenue split with OTT distribution 36

4. What does the future hold? .. 38
4.1. Basics of the market’s evolution .. 38
4.1.1. The rise of personal TV 38
4.1.2. Free or pay?. 39
4.2. Three different market development scenarios… 39
4.2.1. Scenario 1: “Commoditisation”. 40
4.2.2. Scenario 2: “Business as usual”… 40
4.2.3. Scenario 3: “The new golden age” … 40
4.3. Impact of demand scenarios: three case studies 41
4.3.1. Case study: the United States.. 41
4.3.2. Case study: France .. 42
4.3.3. Case study: Russia .. 43
4.3.4. Comparison of regional market trajectories.. 43
4.4. The “business as usual” scenario in figures… 44
5. What will the future video market’s structure look like? 46
5.1. Productivity gains all along the chain .. 46
5.2. Consolidated content companies. 47
5.3. How commercial distribution will evolve . 47
5.4. Profound change in how revenue is shared 49
6. Conclusion. 50
6.1. Five disruptions that will shape the TV market … 50
6.2. Some recommended courses of action for TV industry veterans . 50
6.2.1. Content production and exploitation. 50
6.2.2. For network operators .. 51
7. Appendix: detailed figures for the “business as usual” scenario . 52