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TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 REPORT DESCRIPTION 14
1.3 MARKETS COVERED 15
1.4 STAKEHOLDERS 16
1.5 MARKET SCOPE 16

2 RESEARCH METHODOLOGY 17
2.1 MARKET SIZE ESTIMATION 18
2.2 MARKET CRACKDOWN & DATA TRIANGULATION 21
2.2.1 KEY DATA POINTS TAKEN FROM SECONDARY SOURCES 21
2.2.2 KEY DATA POINTS TAKEN FROM PRIMARY SOURCES 22
2.2.3 KEY INDUSTRY INSIGHTS 22
2.2.4 ASSUMPTIONS 23

3 EXECUTIVE SUMMARY 24

4 PREMIUM INSIGHTS 27
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN RETAIL ANALYTICS MARKET 27
4.2 RETAIL ANALYTICS MARKET BY BUSINESS FUNCTIONS 28
4.3 PRODUCT GROWTH MATRIX BY SOLUTION 29
4.4 LIFE CYCLE ANALYSIS BY REGION 30

5 MARKET OVERVIEW 31
5.1 MARKET DEFINITION 32
5.2 MARKET EVOLUTION 32
5.3 MARKET SEGMENTATION 33
5.3.1 RETAIL ANALYTICS MARKET BY BUSINESS FUNCTION 33
5.3.2 RETAIL ANALYTICS MARKET BY TYPE 34
5.3.3 RETAIL ANALYTICS MARKET BY DEPLOYMENT MODEL 35
5.4 MARKET DYNAMICS 35
5.4.1 DRIVERS 37
5.4.1.1 Continuous Rise in Big Data 37
5.4.1.2 m-Commerce Adoption 37
5.4.1.3 Rise in Social Media Utility 37
5.4.1.4 Increasing Demand for Customer Analytics 37
5.4.2 RESTRAINTS 38
5.4.2.1 Lack of Technical Expertise 38
5.4.2.2 Spend Shift 38
5.4.3 OPPORTUNITIES 38
5.4.3.1 Diverse Subsegments 38
5.4.3.2 Increasing Need to Mitigate Shrink 39
5.4.3.3 Increasing Omnichannel Marketing 39
5.4.4 BURNING ISSUES 39
5.4.4.1 High Pricing 39
5.4.4.2 Involved Complexity 39
5.4.4.3 Unavailability of Standardization 40

6 INDUSTRY TRENDS 41
6.1 INTRODUCTION 41
6.2 VALUE CHAIN ANALYSIS 41
6.3 ECOSYSTEM 42
6.4 INDUSTRY TRENDS 44
6.5 PORTER’S FIVE FORCES ANALYSIS 44
6.5.1 THREAT FROM NEW ENTRANTS 45
6.5.2 THREAT OF SUBSTITUTE 45
6.5.3 BARGAINING POWER OF SUPPLIERS 45
6.5.4 BARGAINING POWER OF BUYERS 45
6.5.5 INTENSITY OF RIVALRY 45
6.6 STRATEGIC BENCHMARKING 45

7 RETAIL ANALYTICS MARKET BY BUSINESS FUNCTION 47
7.1 INTRODUCTION 48
7.2 MARKETING & CUSTOMER ANALYTICS MARKET 50
7.2.1 CAMPAIGN MANAGEMENT/MARKETING MIX ANALYSIS 50
7.2.2 MARKET BASKET ANALYSIS 50
7.2.3 PRICING 50
7.2.4 CUSTOMER SEGMENTATION, ACQUISITION, RETENTION, & LOYALTY MANAGEMENT 50
7.2.5 SALES FORECASTING 51
7.2.6 OTHERS (CROSS SELLING, POS, & PRODUCT LIFE CYCLE MANAGEMENT) 51
7.3 MERCHANDIZING & IN-STORE ANALYTICS MARKET 55
7.3.1 SPACE PLANNING AND OPTIMIZATION 56
7.3.2 ASSORTMENT/CLUSTER PLANNING 56
7.3.3 FRAUD AND RISK MANAGEMENT 56
7.3.4 OTHERS (WORKFORCE MANAGEMENT, KIOSKS, AND SELF-CHECKOUT SOLUTIONS) 56
7.4 SUPPLY CHAIN ANALYTICS 60
7.4.1 INVENTORY MANAGEMENT 60
7.4.2 SUPPLY AND DEMAND FORECASTING 61
7.4.3 VENDOR MANAGEMENT 61
7.4.4 OTHERS (ORDER MANAGEMENT, TRANSPORTATION MANAGEMENT) 61
7.5 STRATEGY & PLANNING MARKET 65
7.5.1 ACCOUNTING 65
7.5.2 PERFORMANCE MANAGEMENT 65
7.5.3 REAL ESTATE PLANNING 65
7.5.4 OTHERS 65

8 RETAIL ANALYTICS MARKET BY TYPE 70
8.1 INTRODUCTION 71
8.2 SOLUTIONS MARKET 71
8.2.1 DATA MANAGEMENT SOFTWARE MARKET 73
8.2.2 ANALYTICAL TOOLS MARKET 74
8.2.3 MOBILE APPLICATIONS MARKET 75
8.2.4 REPORTING & VISUALIZATION TOOLS MARKET 76
8.3 SERVICES MARKET 77
8.3.1 PROFESSIONAL SERVICES MARKET 78
8.3.2 SUPPORT & MAINTENANCE SERVICES MARKET 79

9 RETAIL ANALYTICS MARKET BY DEPLOYMENT MODEL 80
9.1 INTRODUCTION 81
9.2 ON-PREMISE DEPLOYMENT 82
9.3 ON-DEMAND DEPLOYMENT 83

10 RETAIL ANALYTICS MARKET BY REGION 84
10.1 INTRODUCTION 85
10.2 NORTH AMERICA (NA) 86
10.3 EUROPE 88
10.4 ASIA-PACIFIC (APAC) 90
10.5 MIDDLE EAST AND AFRICA (MEA) 92
10.6 LATIN AMERICA (LA) 94

11 END USER ANALYSIS 96
11.1 RAPID GROWTH IN E-COMMERCE 96
11.2 HIGH ADOPTION RATE OF ANALYTICS SOLUTIONS BY SMBS 96
11.3 RISING MOBILE SHOPPING TREND 96

12 COMPETITIVE LANDSCAPE 97
12.1 OVERVIEW 97
12.2 COMPETITIVE SITUATION & TRENDS 98
12.2.1 MERGERS & ACQUISITIONS (M&A) 98
12.2.2 VENTURE CAPITAL (VC) FUNDING 103

13 COMPANY PROFILES 106
(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
13.1 INTRODUCTION 106
13.2 ADOBE SYSTEMS 107
13.3 ANGOSS SOFTWARE 110
13.4 EXPERIAN INFORMATION SOLUTIONS, INC. 112
13.5 IBM 114
13.6 MICROSOFT CORPORATION 117
13.7 MICROSTRATEGY 119
13.8 ORACLE 122
13.9 SAP 125
13.10 SAS INSTITUTE 128
13.11 TABLEAU SOFTWARE 131
*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.

14 APPENDIX 134
14.1 DISCUSSION GUIDE 134
14.2 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 138
14.3 AVAILABLE CUSTOMIZATIONS 139
14.4 RELATED REPORTS 140