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TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 14
1.4 MARKETS COVERED 15
1.4.1 YEARS 15
1.5 CURRENCY 16
1.6 LIMITATION 16
1.7 STAKEHOLDERS 16

2 RESEARCH METHODOLOGY 17
2.1 MARKET SIZE ESTIMATION 18
2.2 MARKET BREAKDOWN AND DATA TRIANGULATION 21
2.3 MARKET SHARE ESTIMATION 22
2.3.1 KEY DATA TAKEN FROM SECONDARY SOURCES 22
2.3.2 KEY DATA TAKEN FROM PRIMARY SOURCES 23
2.3.3 KEY INDUSTRY INSIGHTS 23
2.4 ASSUMPTIONS 24

3 EXECUTIVE SUMMARY 25
3.1 BEST MARKET TO INVEST 27

4 PREMIUM INSIGHTS 29
4.1 ATTRACTIVE MARKET OPPORTUNITIES 29
4.2 LIFE CYCLE ANALYSIS, BY REGION 29
4.3 REGION-WISE ADOPTION 30
4.4 KEY VERTICALS AND REGIONAL MARKETS IN CLOUD APPLICATIONS MARKET 31

5 MARKET OVERVIEW 32
5.1 INTRODUCTION 33
5.2 MARKET SEGMENTATION 33
5.2.1 CLOUD APPLICATIONS MARKET, BY TYPE 33
5.2.2 CLOUD APPLICATIONS MARKET, BY END USER 34
5.2.3 CLOUD APPLICATIONS MARKET, BY VERTICAL 34
5.2.4 CLOUD APPLICATIONS MARKET, BY REGION 35
5.3 MARKET DYNAMICS 35
5.3.1 DRIVERS 36
5.3.1.1 Increasing cloud applications vendors 36
5.3.1.2 Increasing trend of Bring Your Own Device (BYOD) 36
5.3.1.3 Increasing SMBs adoption 36
5.3.1.4 Need of standardizing applications and business processes 36
5.3.1.5 Need to process big data 36
5.3.2 RESTRAINTS 37
5.3.2.1 Data security and privacy 37
5.3.2.2 Local language and ownership of customization 37
5.3.3 OPPORTUNITIES 38
5.3.3.1 Increase in the adoption of cloud-based technology 38
5.3.3.2 Government investment in the cloud applications market 38
5.3.4 CHALLENGES 38
5.3.4.1 Migrating applications to cloud 38
5.3.4.2 Increasing competition 38

6 INDUSTRY TRENDS 40
6.1 INTRODUCTION 40
6.2 VALUE CHAIN ANALYSIS 40
6.3 PORTER’S FIVE FORCES ANALYSIS 42
6.3.1 THREAT FROM NEW ENTRANTS 42
6.3.2 THREAT FROM SUBSTITUTES 43
6.3.3 BARGAINING POWER OF SUPPLIERS 43
6.3.4 BARGAINING POWER OF BUYERS 43
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 44
6.4 STRATEGIC BENCHMARKING 44

7 CLOUD APPLICATIONS MARKET, BY TYPE 45
7.1 INTRODUCTION 46
7.2 ANALYTICS 47
7.3 CRM 49
7.4 FINANCE AND ACCOUNTING 51
7.5 CONTENT MANAGEMENT 53
7.6 COLLABORATION 55
7.7 E-COMMERCE 57
7.8 HCM 59
7.9 ERP 61
7.10 PPM 63
7.11 PROCUREMENT AND DISTRIBUTION 65
7.12 LEGAL AND RISK MANAGEMENT 67
7.13 OTHER INDUSTRY SPECIFIC APPLICATIONS 68
 
8 CLOUD APPLICATIONS MARKET, BY END USER 71
8.1 INTRODUCTION 72
8.2 SMALL AND MEDIUM BUSINESSES (SMBS) 73
8.3 LARGE ENTERPRISES 74

9 CLOUD APPLICATIONS MARKET, BY VERTICAL 75
9.1 INTRODUCTION 76
9.2 BANKING, FINANCIAL SERVICES & INSURANCE (BFSI) 77
9.3 TELECOMMUNICATIONS AND IT 79
9.4 EDUCATION 80
9.5 RETAIL 81
9.6 GOVERNMENT 82
9.7 HEALTHCARE AND LIFE SCIENCES 83
9.8 MEDIA AND ENTERTAINMENT 84
9.9 OIL AND GAS 85
9.10 DISCRETE MANUFACTURING 86
9.11 OTHERS 87

10 CLOUD APPLICATIONS MARKET, BY REGION 88
10.1 INTRODUCTION 89
10.2 NORTH AMERICA 91
10.3 EUROPE 92
10.4 ASIA-PACIFIC 92
10.5 MIDDLE EAST AND AFRICA 93
10.6 LATIN AMERICA 94

11 COMPETITIVE LANDSCAPE 95
11.1 OVERVIEW 95
11.2 COMPETITIVE SITUATION AND TRENDS 96
11.2.1 NEW PRODUCT LAUNCHES 97
11.2.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, & JOINT VENTURES 98
11.2.3 MERGERS AND ACQUISITIONS 99
11.2.4 EXPANSION 100

12 COMPANY PROFILES 101
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.1 INTRODUCTION 101
12.2 CISCO 102
12.3 IBM 105
12.4 MICROSOFT CORPORATION 108
12.5 ORACLE 111
12.6 SAP AG 114
12.7 ADOBE SYSTEMS INCORPORATED 118
12.8 NETSUITE INC. 121
12.9 SALESFORCE.COM, INC. 124
12.10 ULTIMATE SOFTWARE GROUP, INC. 127
12.11 WORKDAY, INC. 130
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

13 APPENDIX 133
13.1 EXCERPTS FROM INDUSTRY EXPERTS 133
13.2 DISCUSSION GUIDE 133
13.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 137
13.4 AVAILABLE CUSTOMIZATIONS 138
13.5 RELATED REPORTS 139