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1 Introduction (Page No. – 13)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology (Page No. – 16)
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Appraoch
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions

3 Executive Summary (Page No. – 23)

4 Premium Insights (Page No. – 26)
4.1 Attractive Market Opportunities
4.2 Retail Analytics Market, By Business Function
4.3 Key Applications and Regions in the Market
4.4 Life Cycle Analysis, By Region

5 Retail Analytics Market: Overview (Page No. – 29)
5.1 Introduction
5.2 Evolution of the Market
5.3 Market Segmentation
5.3.1 By Type
5.3.2 By Solution
5.3.3 By Service
5.3.4 By Business Function
5.3.5 By Region
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Continuous Rise in Volume, Variety, and Velocity of Data
5.4.1.2 Increasing Demand for Omni-Channel Insights
5.4.1.3 Increasing Demand for In-Store Analytics
5.4.2 Restraints
5.4.2.1 Complex System Integration
5.4.3 Opportunities
5.4.3.1 Adoption of Retail Analytics in Subsectors of the Retail Industry
5.4.3.2 Increasing Need to Mitigate Shrink
5.4.4 Challenges
5.4.4.1 Lack of Technical Expertise and Awareness About the Benefits of Retail Analytics
5.4.4.2 Need for Standardization

6 Retail Analytics Market: Industry Trends (Page No. – 36)
6.1 Introduction
6.2 Value Chain Analysis
6.3 Ecosystem
6.4 Strategic Benchmarking

7 Retail Analytics Market Analysis, By Type (Page No. – 39)
7.1 Introduction
7.2 Solutions
7.3 Services

8 Retail Analytics Market Analysis, By Solution (Page No. – 42)
8.1 Introduction
8.2 Data Management Software
8.3 Analytical Tools
8.4 Mobile Applications
8.5 Reporting and Visualization Tools

9 Retail Analytics Market Analysis, By Service (Page No. – 47)
9.1 Introduction
9.2 Consulting and System Integration
9.3 Support and Maintenance

10 Retail Analytics Market Analysis, By Business Function (Page No. – 50)
10.1 Introduction
10.2 Marketing and Customer Analytics
10.2.1 Campaign Management/Marketing Mix Analysis
10.2.2 Market Basket Analysis
10.2.3 Pricing Analysis
10.2.4 Customer Segmentation, Acquisition, Retention, & Loyalty Management
10.2.5 Sales Forecasting
10.2.6 Others (Cross Selling, Pos, & Product Life Cycle Management)
10.3 Merchandising and In-Store Analytics
10.3.1 Space Planning and Optimization
10.3.2 Assortment/Cluster Planning
10.3.3 Fraud and Risk Management
10.3.4 Others (Workforce Management, Kiosks, and Self-Checkout Solutions)
10.4 Supply Chain Analytics
10.4.1 Inventory Management
10.4.2 Supply and Demand Forecasting
10.4.3 Vendor Management
10.4.4 Others (Order Management and Transportation Management)
10.5 Strategy and Planning
10.5.1 Accounting
10.5.2 Performance Management
10.5.3 Real Estate Planning
10.5.4 Others

11 Retail Analytics Market Analysis, By Deployment Model (Page No. – 60)
11.1 Introduction
11.2 Cloud Deployment
11.3 On-Premise Deployment

12 Geographic Analysis (Page No. – 64)
12.1 Introduction
12.2 North America
12.3 Europe
12.4 Asia-Pacific (APAC)
12.5 Middle East and Africa (MEA)
12.6 Latin America

13 Competitive Landscape (Page No. – 78)
13.1 Overview
13.2 Competitive Situation and Trends
13.2.1 New Product Launches
13.2.2 Agreements, Partnerships, Collaborations, and Joint Ventures
13.2.3 Mergers and Acquisitions
13.2.4 Expansions

14 Company Profiles (Page No. – 83)
14.1 Introduction
(Overview, Financials, Products & Services, Strategy, and Developments)*
14.2 International Business Machines Corporation (IBM)
14.3 Microsoft Corporation
14.4 Oracle Corporation
14.5 SAP SE
14.6 SAS Institute, Inc.
14.7 Adobe Systems Incorporated
14.8 Microstrategy Incorporated
14.9 Information Builders
14.10 Tableau Software, Inc.
14.11 Qlik Technologies, Inc.

*Details on Overview, Financials, Product & Services, Strategy, and Developments Might Not Be Captured in Case of Unlisted Companies.

15 Appendix (Page No. – 107)
15.1 Discussion Guide
15.2 Introducing RT: Real-Time Market Intelligence
15.3 Available Customizations
15.4 Related Reports