アメリカの リアルタイム入札(RTB)市場2016-2020...市場調査レポートについてご紹介

【英文タイトル】Real-Time Bidding Market in the US 2016-2020

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【レポートの概要(一部)】

PART 01: Executive summary
• Highlights

PART 02: Scope of the report
• Market overview
• Definitions
• Base year
• Vendor segmentation

PART 03: Market research methodology
• Research methodology
• Economic indicators

PART 04: Introduction
• Key market highlights

PART 05: Market landscape
• Market overview
• Benefits of RTB
• RTB process

PART 06: Revenue flow in RTB market

PART 07: RTB versus TV advertising
• Market size and forecast
• Five forces analysis

PART 08: Market segmentation by type of auction
• US RTB market segmentation by type of auction
• Open auction market in US
• Invitation-only auction market in US
• Market attractiveness by type of auction

PART 09: Market segmentation by type of ad
• US RTB market segmentation by type of ad
• RTB image ad market in US
• RTB video ad market in US
• Market attractiveness by type of ad

PART 10: Market segmentation by device
• US RTB market segmentation by device
• US RTB market by mobile device
• US RTB market by desktop device
• Market attractiveness by type of device

PART 11: Market segmentation by application
• US mobile RTB market segmentation by application

PART 12: Buying criterion

PART 13: Market drivers

PART 14: Impact of drivers

PART 15: Market challenges

PART 16: Impact of drivers and challenges

PART 17: Market trends

PART 18: Vendor landscape
• Competitive scenario
• Other prominent vendors

PART 19: Appendix
• List of abbreviation

PART 20: Explore Technavio

[List of Exhibits]

Exhibit 01: Market segmentation of RTB market in US
Exhibit 02: RTB process
Exhibit 03: Financial transactions in RTB market
Exhibit 04: Advertising segmentation of top companies in 2014
Exhibit 05: Growth rate of companies in terms of net income in 2013 and 2014
Exhibit 06: Ratio of RTB spending/TV ad spending and growth rate
Exhibit 07: Linear regression representing best-fit straight line for data points
Exhibit 08: RTB market in US 2015-2020 ($ billions)
Exhibit 09: Valuation of vendors in terms of its IPO price in 2014
Exhibit 10: Five forces analysis
Exhibit 11: US RTB market segmentation by type of auction in 2015
Exhibit 12: Features of open auction and invitation-only auction
Exhibit 13: US RTB market segmentation by type of auction in 2020
Exhibit 14: US RTB market segmentation by open auction in 2015
Exhibit 15: US RTB market segmentation by invitation-only auction in 2015
Exhibit 16: Market attractiveness of US RTB market by type of auction 2016-2020
Exhibit 17: US RTB market segmentation by type of ad 2015
Exhibit 18: US RTB market segmentation by type of ad 2020
Exhibit 19: US RTB market segmentation by image ads 2015-2020 ($ billions)
Exhibit 20: US RTB market segmentation by video ads 2015-2020 ($ billions)
Exhibit 21: Market attractiveness of US RTB market by type of auction 2016-2020
Exhibit 22: US RTB market segmentation by device 2015
Exhibit 23: US RTB market segmentation by device in 2020
Exhibit 24: US RTB market segmentation by mobile device 2015-2020 ($ billions)
Exhibit 25: Market share of media consumption in US 2012-2015
Exhibit 26: US RTB market segmentation by desktop device 2015-2020 ($ billions)
Exhibit 27: Market attractiveness of US RTB market by type of device 2016-2020
Exhibit 28: US mobile RTB market segmentation by application 2015
Exhibit 29: Impact of drivers
Exhibit 30: Impact of drivers
Exhibit 31: Impact of drivers and challenges
Exhibit 32: Programmatic advertising in mobile web vs. mobile applications 2014 and 2015


【レポート販売概要】

■ タイトル:アメリカの リアルタイム入札(RTB)市場2016-2020
■ 英文:Real-Time Bidding Market in the US 2016-2020
■ 発行日:2016年5月30日
■ 調査会社:Technavio
■ 商品コード:IRTNTR9609
■ 調査対象地域:米国
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