【レポートの概要（一部）】
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Market overview
• Definitions
• Base year
• Vendor segmentation
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: Market landscape
• Market overview
• Benefits of RTB
• RTB process
PART 06: Revenue flow in RTB market
PART 07: RTB versus TV advertising
• Market size and forecast
• Five forces analysis
PART 08: Market segmentation by type of auction
• US RTB market segmentation by type of auction
• Open auction market in US
• Invitation-only auction market in US
• Market attractiveness by type of auction
PART 09: Market segmentation by type of ad
• US RTB market segmentation by type of ad
• RTB image ad market in US
• RTB video ad market in US
• Market attractiveness by type of ad
PART 10: Market segmentation by device
• US RTB market segmentation by device
• US RTB market by mobile device
• US RTB market by desktop device
• Market attractiveness by type of device
PART 11: Market segmentation by application
• US mobile RTB market segmentation by application
PART 12: Buying criterion
PART 13: Market drivers
PART 14: Impact of drivers
PART 15: Market challenges
PART 16: Impact of drivers and challenges
PART 17: Market trends
PART 18: Vendor landscape
• Competitive scenario
• Other prominent vendors
PART 19: Appendix
• List of abbreviation
PART 20: Explore Technavio
[List of Exhibits]
Exhibit 01: Market segmentation of RTB market in US
Exhibit 02: RTB process
Exhibit 03: Financial transactions in RTB market
Exhibit 04: Advertising segmentation of top companies in 2014
Exhibit 05: Growth rate of companies in terms of net income in 2013 and 2014
Exhibit 06: Ratio of RTB spending/TV ad spending and growth rate
Exhibit 07: Linear regression representing best-fit straight line for data points
Exhibit 08: RTB market in US 2015-2020 ($ billions)
Exhibit 09: Valuation of vendors in terms of its IPO price in 2014
Exhibit 10: Five forces analysis
Exhibit 11: US RTB market segmentation by type of auction in 2015
Exhibit 12: Features of open auction and invitation-only auction
Exhibit 13: US RTB market segmentation by type of auction in 2020
Exhibit 14: US RTB market segmentation by open auction in 2015
Exhibit 15: US RTB market segmentation by invitation-only auction in 2015
Exhibit 16: Market attractiveness of US RTB market by type of auction 2016-2020
Exhibit 17: US RTB market segmentation by type of ad 2015
Exhibit 18: US RTB market segmentation by type of ad 2020
Exhibit 19: US RTB market segmentation by image ads 2015-2020 ($ billions)
Exhibit 20: US RTB market segmentation by video ads 2015-2020 ($ billions)
Exhibit 21: Market attractiveness of US RTB market by type of auction 2016-2020
Exhibit 22: US RTB market segmentation by device 2015
Exhibit 23: US RTB market segmentation by device in 2020
Exhibit 24: US RTB market segmentation by mobile device 2015-2020 ($ billions)
Exhibit 25: Market share of media consumption in US 2012-2015
Exhibit 26: US RTB market segmentation by desktop device 2015-2020 ($ billions)
Exhibit 27: Market attractiveness of US RTB market by type of device 2016-2020
Exhibit 28: US mobile RTB market segmentation by application 2015
Exhibit 29: Impact of drivers
Exhibit 30: Impact of drivers
Exhibit 31: Impact of drivers and challenges
Exhibit 32: Programmatic advertising in mobile web vs. mobile applications 2014 and 2015
【レポート販売概要】
■ タイトル：アメリカの リアルタイム入札（RTB）市場2016-2020■ 英文：Real-Time Bidding Market in the US 2016-2020
■ 発行日：2016年5月30日
■ 調査会社：Technavio
■ 商品コード：IRTNTR9609
■ 調査対象地域：米国
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