グローバル及び地域メガトレンド：「経験及び楽しさ」における消費者態度及び行動の理解...市場調査レポートについてご紹介

Key findings
Executive Summary
Key findings from across the globe
Introduction to Canadean’s Mega-Trend framework
Introduction to Attitudes and Behaviors series
Country report coverage
Overview of seven key sub-trends
An explanation as to why consumers are desiring new experiences
Consumers like to sample ethnic and exotic food
How attentive consumers are to new products on retailers shelves
Why consumers have a preference for eating out
What sensory experiences are consumers looking from their consumption
Ways to attract consumers attention and encourage new experiences
Key recommendations for manufacturers
What trait consumers are seeking out when looking for premium products and why
Are consumers willing o compromise the taste for a healthier option
Whether there is a market for “free from” treats or if consumers simply do not pay attention to health claims
Consumers are seeking out indulgent food which can be taken on-the-go
A sense of entitlement means that consumers want to treat themselves to small rewards on a daily basis – and taste and efficacy should be at the forefront of product positioning (cont.)
An explanation of who is most likely to want to indulge
What consumers desire in their personal care products
Key recommendations for manufacturers
Why products which provide fun and enjoyment are important to consumers
What brands and manufacturers can do to add fun and enjoyment to their product
Key recommendations for manufacturers
why the desire for quality is one of the most important product attributes
How “craft” and connoisseurship is emerging in food and drink
Whether consumers make the link between authenticity and heritage, to quality
Insight into the consumer perception of groceries with ethical and environmental credentials
Whether consumers believe products with “natural” and “organic” claims enhance their luxury appeal
An explanation of the competition between private label and brands when it comes to quality
Using rare ingredients to enhance the premium quality of a product
How a product’s packaging is an important tool in conveying quality
Key recommendations for manufacturers
About Canadean