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■ 英文：Mass Personalization: product and branding strategies in order to serve increasingly demanding consumers
■ 発行日：2015年10月31日
■ 調査会社：Canadean
■ 商品コード：CS0629IS
■ 調査対象地域：グローバル
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【レポートの概要（一部）】
Personalization is a blurred concept
The perception of what personalization means is constantly evolving
Brands should consider personalization to differentiate themselves from competition
Young Adults present a robust target audience for personalization
Consumers want value added and interaction from the products and brands that they buy
Personalization is used as a tool to make shopping more interactive
Consumers are looking for innovations across all categories
Personalization should be used as a tool to offer better value for money
How to use personalization to create novelty in food and drink
Personalization should be used to push the boundaries of the extreme
Personalization allows consumers to feel in control
Personalization is about making something your own
Consumers want products they feel better represent their identity
How to use personalization to maximize efficiency in personal care
Efficacy and maximizing appearance are extremely important for consumers
Novel and fun experiences create emotive connection with the product
The next wave of personalization will make greater use of 3D printing, social media analysis, and quicker and cheaper DNA tests
Appendix
【レポート販売概要】
■ タイトル：マス・パーソナライゼーション：製品及びブランド戦略■ 英文：Mass Personalization: product and branding strategies in order to serve increasingly demanding consumers
■ 発行日：2015年10月31日
■ 調査会社：Canadean
■ 商品コード：CS0629IS
■ 調査対象地域：グローバル
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