【レポートの概要（一部）】
1.0 EXECUTIVE SUMMARY 5
2.0 INTRODUCTION 7
3.0 GOOGLE IN COMMUNICATIONS 11
3.1 GOOGLE MOBILE APPS 11
3.1.1 GFS II 16
3.1.2 BIGTABLE 16
3.1.3 MAPREDUCE 16
3.1.4 MEMCACHE 17
3.1.5 APPENGINE 17
3.2 GOOGLE BUSINESS MODEL AND CLOUD STRATEGY 18
3.2.1 MARKET STRATEGY 18
3.3 GOOGLE APPS MARKETPLACE AND MOBILE APPLICATIONS 20
3.3.1 MOBILE COMMERCE IN GOOGLE CLOUDS 22
3.3.2 ECONOMIC OF THE CLOUD AND ITS BENEFITS FOR GOOGLE 22
3.3.3 SWOT ANALYSIS FOR GOOGLE CLOUD SERVICES 23
3.3.4 GOOGLE MOBILE CLOUDS POTENTIALS IN THE MOBILE COMMERCE INDUSTRY 25
3.4 GOOGLE ANDROID 28
3.5 ANDROID APPLICATIONS ANALYSIS 33
3.5.1 SWOT ANALYSIS FOR THE ANDROID OS 34
3.6 MARKET OVERVIEW 35
3.6.1 MARKET FORECAST 36
3.6.2 MARKET SHARE 37
3.6.3 MARKET ANALYSIS 37
3.6.4 MARKET PREDICTIONS 39
3.6.5 BUSINESS OPPORTUNITIES 40
3.6.6 TRENDS IN MOBILE SOFTWARE DEVELOPMENT 41
3.6.7 MOBILE CLOUD SOFTWARE DEVELOPMENTS 42
3.6.8 APPLICATION BILLING 43
3.6.9 HANDSET BUSINESS TRENDS 44
3.7 ANDROID OS FUTURE 46
3.7.1 ANDROID HARDWARE DEVELOPMENTS 50
3.7.2 CONCLUSION 51
3.8 GOOGLE MAPS 52
3.8.1 GOOGLE LATITUDE 53
3.9 GOOGLE IN SOCIAL COMMERCE 54
3.9.1 MOBILE COMMERCE AND SOCIAL SELLING THROUGH GOOGLE APPLICATIONS 55
3.9.2 GOOGLE+ AND LOCATION SERVICES 56
3.9.3 FACEBOOK SOCIAL SELLING VS GOOGLE+ SOCIAL SELLING 56
3.9.4 SWOT ANALYSIS GOOGLE+ VS FACEBOOK IN MOBILE COMMERCE AND SOCIAL SELLING 59
3.10 THE FUTURE OF GOOGLE STRATEGY IN SOCIAL SELLING AND SOCIAL ADVERTISING 64
3.10.1 GOOGLE+ TO TAKE OVER FACEBOOK 64
3.11 GOOGLE DRIVE 66
3.12 GOOGLE AS MVNO 67
3.13 GOOGLE AS A VNO: CLOUD AND APPLICATIONS 69
3.13.1 GOOGLE IN THE CLOUD: POTENTIAL NETWORK ADVANTAGES 71
3.13.2 GOOGLE IN THE CLOUD: INCUMBENT NETWORK OPERATOR IMPLICATIONS 72
3.13.3 GOOGLE APPLICATIONS AS A PLATFORM TO INCUMBENT OPERATORS’ NETWORKS 73
3.14 OTT VOIP PROVIDERS AND GOOGLE 74
3.14.1 VOIP PROVIDERS 75
3.14.2 INCUMBENT OPERATORS THREATS 76
3.14.3 VOICE OVER LTE (VOLTE) INDUSTRY 77
3.14.4 ALTERNATIVES TO VOLTE 78
3.14.5 PRESENCE 79
3.15 INCUMBENT OPERATORS AND LTE 83
3.15.1 BENEFITS LTE “DIABLE” VOIP VIA INCUMBENT OPERATORS 85
3.15.2 CONCLUSION 86
3.16 GOOGLE VOICE SEARCH AND SIGHT SEARCH 87
3.16.1 GOOGLE NOW VS. APPLE SIRI 87
3.16.2 GOOGLE NOW AND GOOGLE GLASSES 88
4.0 GOOGLE IN COMMERCE 89
4.1 NFC PAYMENT VS CLOUD-BASED PAYMENTS 93
4.1.1 ISIS WALLET 93
4.1.2 GOOGLE WALLET AND ITS SWOT ANALYSIS 94
4.1.3 GOOGLE WALLET CHALLENGES AND HOW TO OVERCOME IT 95
4.1.4 PAYPAL AND GOOGLE WALLET 97
4.1.5 VISA WALLET AND ITS SWOT ANALYSIS 98
4.1.6 SERVE BY AMERICAN EXPRESS E-WALLET AND ITS SWOT ANALYSIS 103
4.1.7 GOOGLE WALLET VERSES ISIS WALLET 104
4.1.8 COMPARISON BETWEEN CURRENT WALLET SYSTEMS 104
4.1.9 ADVANTAGES OF THE M-PAYMENTS SYSTEMS 105
4.2 MOBILE PAYMENTS MARKET 2012-2017 106
4.3 MOBILE PAYMENTS IN THE CLOUD 108
4.3.1 MOBILE DEVICES IN THE CLOUD 108
4.3.2 CLOUD-BASED MOBILE PAYMENT 111
4.3.3 PAYPAL CLOUD BASED MOBILE PAYMENT 112
4.3.4 MIND COMMERCE EXPECTATIONS FOR THE FUTURE OF THE MOBILE PAYMENT (NFC OR CLOUD-BASED PAYMENTS?) 113
4.3.5 CONCLUSION 114
5.0 GOOGLE APPLICATIONS 116
5.1 MOBILE ADVERTISING 116
5.1.1 NEW MOBILE ADVERTISING VENDORS CHALLENGE GOOGLE 119
5.2 GOOGLE APPLICATIONS PRODUCTS 121
5.3 LOCATION COMMERCE AND GOOGLE APPLICATIONS 122
6.0 GOOGLE STRATEGIC DIRECTION 126
6.1.1 RECENT EVENTS AFFECTS GOOGLE STRATEGIES 128
6.2 APPLICATIONS FOR MARKETERS 129
6.3 GOOGLE COMPUTE ENGINE 131
6.3.1 GOOGLE COMPUTE ENGINE VS AMAZON CLOUD SERVICE 132
【レポート販売概要】
■ タイトル：グーグルの進化：コミュニケーション、コンテンツ、コマース及びアプリケーション（Evolution of Google: Communications, Content, Commerce and Applications 2012 ? 2017）■ 発行日：2012年7月5日
■ 調査会社：Mind Commerce
■ 商品コード：MCM312240078
■ 調査対象地域：グローバル
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