【レポートの概要（一部）】
1.0 EXECUTIVE SUMMARY 4
2.0 INTRODUCTION 6
2.1 GOOGLE IN TELECOMMUICATION: CLOUD AND APPLICATIONS 7
2.1.1 GOOGLE IN THE CLOUD: POTENTIAL NETWORK ADVANTAGES 9
2.1.2 GOOGLE IN THE CLOUD: INCUMBENT NETWORK OPERATOR IMPLICATIONS 10
2.1.3 GOOGLE APPLICATIONS AS A PLATFORM TO INCUMBENT OPERATORS’ NETWORKS 11
2.2 GOOGLE APPS MARKETPLACE AND MOBILE APPLICATIONS 12
2.2.1 MOBILE COMMERCE IN GOOGLE CLOUDS 14
2.2.2 ECONOMIC OF THE CLOUD AND ITS BENEFITS FOR GOOGLE 14
2.2.3 GOOGLE WALLET AND ITS SWOT ANALYSIS 15
2.2.4 GOOGLE WALLET CHALLENGES AND HOW TO OVERCOME IT 17
2.2.5 PAYPAL AND GOOGLE WALLET 19
3.0 ANDROID IMPACT ON TELECOMMUNICATIONS 20
3.1 ANDROID APPLICATIONS ANALYSIS 25
3.1.1 SWOT ANALYSIS FOR THE ANDROID OS 26
3.2 MARKET OVERVIEW 27
3.2.1 MARKET FORECAST 28
3.2.2 MARKET SHARE 29
3.2.3 MARKET ANALYSIS 29
3.2.4 MARKET PREDICTIONS 31
3.2.5 BUSINESS OPPORTUNITIES 32
3.2.6 TRENDS IN MOBILE SOFTWARE DEVELOPMENT 33
3.2.7 MOBILE CLOUD SOFTWARE DEVELOPMENTS 33
3.2.8 APPLICATION BILLING 34
3.2.9 HANDSET BUSINESS TRENDS 35
3.3 ANDROID OS FUTURE 38
3.3.1 ANDROID HARDWARE DEVELOPMENTS 42
3.3.2 CONCLUSION 42
3.4 GOOGLE IN SOCIAL COMMERCE 43
3.4.1 MOBILE COMMERCE AND SOCIAL SELLING THROUGH GOOGLE APPLICATIONS 44
3.4.2 GOOGLE+ AND LOCATION SERVICES 45
3.4.3 FACEBOOK SOCIAL SELLING VS GOOGLE+ SOCIAL SELLING 45
3.4.4 SWOT ANALYSIS GOOGLE+ VS FACEBOOK IN MOBILE COMMERCE AND SOCIAL SELLING 48
3.5 THE FUTURE OF GOOGLE STRATEGY IN SOCIAL SELLING AND SOCIAL ADVERTISING 53
3.5.1 GOOGLE+ TO TAKE OVER FACEBOOK 53
4.0 GOOGLE AS A CARRIER SWOT ANALYSIS 56
4.1 SWOT ANALYSIS 56
4.1.1 STRENGTHS 56
4.1.2 WEAKNESSES 57
4.1.3 OPPORTUNITIES 57
4.1.4 THREATS 58
4.2 THE TELECOMMUNICATION MARKET WORLDWIDE 58
4.3 IS IT A GOOD IDEA FOR GOOGLE TO PENETRATE THE TELECOMMUNICATION MARKET? 60
4.3.1 VOIP PROVIDERS 61
4.3.2 INCUMBENT OPERATORS THREATS 62
4.3.3 VOICE OVER LTE (VOLTE) INDUSTRY 64
4.3.4 ALTERNATIVES TO VOLTE 65
4.3.5 PRESENCE 66
4.4 INCUMBENT OPERATORS AND LTE 69
4.4.1 BENEFITS LTE “DIABLE” VOIP VIA INCUMBENT OPERATORS 71
4.4.2 CONCLUSION 72
5.0 GOOGLE APPLICATIONS THAT AFFECT THAT TELECOMMUNICATION INDUSTRY 74
5.1 MOBILE ADVERTISING 74
5.1.1 NEW MOBILE ADVERTISING VENDORS CHALLENGE GOOGLE 77
5.2 GOOGLE APPLICATIONS PRODUCTS 79
5.3 LOCATION COMMERCE AND GOOGLE APPLICATIONS 80
6.0 GOOGLE STRATEGIC DIRECTION IN THE MOBILE MARKET 85
6.1.1 RECENT EVENTS AFFECTS GOOGLE STRATEGIES 87
6.2 APPLICATIONS FOR MARKETERS 88
6.3 GOOGLE COMPUTE ENGINE 90
7.0 GOOGLE AND THE FUTURE DIRECTION OF TELECOM 92
7.1 NETWORK NEUTRALITY 92
7.1.1 GOOGLE’S BROADBAND NETWORK 93
7.2 GOOGLE AND M-COMMERCE 93
7.2.1 GOOGLE MAPS 93
7.2.2 GOOGLE LATITUDE 94
7.3 GOOGLE DRIVE 95
7.3.1 CLOUD-BASED MOBILE PAYMENT 96
7.3.2 PAYPAL CLOUD BASED MOBILE PAYMENT 98
7.3.3 MIND COMMERCE EXPECTATIONS FOR THE FUTURE OF THE MOBILE PAYMENT (NFC OR CLOUD-BASED PAYMENTS?) 99
7.3.4 CONCLUSION 99
【レポート販売概要】
■ タイトル：グーグルVS通信キャリア：テレコムとコマースのSWOT分析及び将来（Google vs. Carriers: SWOT Analysis and Future of Telecom and Commerce）■ 発行日：2012年9月11日
■ 調査会社：Mind Commerce
■ 商品コード：MCM312240059
■ 調査対象地域：グローバル
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