【レポートの概要（一部）】
1 Introduction (Page No. – 14)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Market Segmentation
1.4 Years Considered for the Study
1.5 Currency Considered
1.6 Stakeholders
2 Research Methodology (Page No. – 17)
2.1 Research Data
2.1.1 Breakup of Primary Profiles
2.1.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Product Analytics Market Size Estimation
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Assumptions for the Study
2.5 Competitive Leadership Mapping Methodology
2.6 Limitations of the Study
3 Executive Summary (Page No. – 25)
4 Premium Insights (Page No. – 29)
4.1 Attractive Opportunities in the Product Analytics Market
4.2 Market By End User, 2019
4.3 North America: Market By Component and Deployment
4.4 Asia Pacific: Market By Component and Deployment
5 Market Overview and Industry Trends (Page No. – 31)
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Manufacturers’ Need for Ensuring Market Competitiveness
5.2.1.2 Growing Adoption of Big Data and Other Related Technologies
5.2.2 Restraints
5.2.2.1 Changing Regional Data Regulations Leading to the Time-Consuming Restricting Predictive Models
5.2.2.2 Growing Concerns Over Data Privacy and Critical Data Theft
5.2.3 Opportunities
5.2.3.1 Rising Advent in Artificial Intelligence and Machine Learning
5.2.3.2 Growing Demand for Cloud-Based Analytical Solutions and Managed Platform Vendors
5.2.4 Challenges
5.2.4.1 Reluctance to Adopt Advanced Analytical Technologies
6 Product Analytics Market By Mode (Page No. – 35)
6.1 Introduction
6.2 Tracking Data
6.2.1 Rising Need of Detailed Information Led to Rapid Adoption of Data Tracking
6.3 Analyzing Data
6.3.1 Rising Need of Data Analysis Owing to Business Intelligence and Knowledge Discovery
7 Market By End User (Page No. – 38)
7.1 Introduction
7.2 Designers
7.2.1 Designers to Rely More on Product Analytics Solutions for Offering Enhanced User Experience
7.3 Manufacturers
7.3.1 Manufacturers to Rely on Product Analytics Solutions to Enable Cost-Effective Production Plans
7.4 Sales and Marketing Professionals
7.4.1 Advent of Digitalization Across All Verticals to Boost the Deployment of Product Analytics Solutions in Sales and Marketing Professionals
7.5 Consumer Engagement
7.5.1 Increasing Demand for Enhanced User Experience to Drive the Growth of the Product Analytics Market By Consumer Engagement Businesses
8 Market By Component (Page No. – 41)
8.1 Introduction
8.2 Solutions
8.2.1 Growing Adoption of Product Analytics Solutions By Small and Medium-Sized Enterprises to Drive the Growth Rate of the Solutions Segment
8.3 Services
8.3.1 Professional Services
8.3.1.1 Growing Requirement for Customized Solutions to Boost the Professional Services Industry
8.3.2 Managed Services
8.3.2.1 Customers With Ongoing Demands and Alterations in the Solutions to Support Managed Services
9 Market By Enterprise Size (Page No. – 45)
9.1 Introduction
9.2 Small and Medium-Sized Enterprises
9.2.1 Robust Cloud-Based Deployments to Lead Small and Medium-Sized Enterprises to Record a Higher Growth Rate
9.3 Large Enterprises
9.3.1 Manufacturing and Automotive Verticals to Drive the Adoption of Product Analytics Solutions Across Large Enterprises
10 Product Analytics Market By Deployment (Page No. – 48)
10.1 Introduction
10.2 Cloud
10.2.1 Reduced Operational Cost and Higher Scalability to Enable Growth in Cloud-Based Deployments
10.3 On-Premises
10.3.1 With Growing Threat of Data Thefts Some Organizations Prefer Product Analytics Solutions to Remain On-Premises
11 Market By Vertical (Page No. – 51)
11.1 Introduction
11.2 Automotive
11.2.1 Rising Need of Product Analytics for Acquisition and Retention of Customers
11.3 Retail and Consumer Goods
11.3.1 Understanding of Consumer Needs and Attitudes, and Delivering Improved Performance With the Help of Product Analytics Solutions
11.4 F&B Manufacturing
11.4.1 Consistency in Quality and Taste to Lead the Rapid Adoption of Product Analytics Solutions
11.5 Machinery and Industrial Equipment Manufacturing
11.5.1 Product Analytics to Optimize Decision-Making, Boost Productivity, Increase Quality, Reduce Energy and Material Consumption, and Surge Flexibility
11.6 Healthcare and Pharmaceuticals
11.6.1 Real-Time Decision-Making to Provide New Innovative Solutions and Treatments for Patients Led to Rising Need for Product Analytics Solutions
11.7 Energy and Utilities
11.7.1 Growing Demand for Intelligent Production, Distribution, and Consumption of Energy and Utilities Led to the Growth of Product Analytics Solutions in This Vertical
12 Product Analytics Market By Region (Page No. – 55)
12.1 Introduction
12.2 North America
12.2.1 United States
12.2.1.1 Rapid Adoption and use of Digitally Innovative Solutions, Presence of Tech-Giants, and Growth of Social Media Platforms to Drive the Product Analytics Market Growth
12.2.2 Canada
12.2.2.1 Startup Ecosystem and Growth in the Need for Real-Time Decision-Making to Drive the Growth of Product Analytics Solutions in Canada
12.3 Europe
12.3.1 United Kingdom
12.3.1.1 Advanced It Infrastructure and Skilled Workforce to Drive the Growth of Product Analytics Solutions in the UK
12.3.2 Germany
12.3.2.1 Government Initiatives for Technological Developments in the Manufacturing Vertical to Drive the Growth of Product Analytics Solutions in Germany
12.3.3 France
12.3.3.1 Heavy R&D Investments and Strong Hold of Retail, Aerospace and Defense, and Manufacturing Verticals to Drive the Growth of the Product Analytics Market in France
12.4 Asia Pacific
12.4.1 China
12.4.1.1 Exponential Growth of Internet Penetration and Ecommerce Players to Drive the Growth of Product Analytics Solutions in China
12.4.2 Japan
12.4.2.1 Rise of Innovative Technologies and Collaboration Between Governments and Business for Digital Transformation in Japan
12.4.3 South Korea
12.4.3.1 Heavy Investments in R&D for Innovative Technologies By Government in South Korea Led to the Growth of the Product Analytics Solutions
12.5 Rest of the World
13 Competitive Landscape (Page No. – 74)
13.1 Competitive Leadership Mapping
13.1.1 Visionary Leaders
13.1.2 Innovators
13.1.3 Dynamic Differentiators
13.1.4 Emerging Companies
13.2 Strength of Product Portfolio (17 Players)
13.3 Business Strategy Excellence (17 Players)
13.4 Ranking of Key Players for the Product Analytics Market, 2019
14 Company Profiles (Page No. – 78)
14.1 Introduction
(Business Overview, Products & Key Insights, Recent Developments, SWOT Analysis, MnM View)*
14.2 Google
14.3 IBM
14.4 Oracle
14.5 Adobe
14.6 Salesforce
14.7 Mixpanel
14.8 Piwik PRO
14.9 Amplitude
14.10 Heap
14.11 Plytix
14.12 Pendo
14.13 Risk Edge Solutions
14.14 LatenTView
14.15 Kissmetrics
*Details on Business Overview, Products & Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
15 Appendix (Page No. – 102)
15.1 Discussion Guide
15.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
15.3 Available Customization
15.4 Related Reports
15.5 Author Details
【レポート販売概要】
■ タイトル：製品分析の世界市場予測（～2024年）■ 英文：Product Analytics Market by Mode (Tracking Data, Analyzing Data), Component, End-User (Designers, Manufacturers, Sales & Marketing Professionals, Consumer Engagement), Deployment, Enterprise Size, Vertical, and Region - Global Forecast to 2024
■ 発行日：2019年7月25日
■ 調査会社：MarketsandMarkets
■ 商品コード：TC-7235
■ 調査対象地域：グローバル
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