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TABLE OF CONTENTS

1 INTRODUCTION 18
1.1 OBJECTIVES OF THE STUDY 18
1.2 MARKET DEFINITION 18
1.3 MARKET SCOPE 19
1.3.1 MARKETS COVERED 19
1.3.2 YEARS CONSIDERED IN THE REPORT 20
1.4 CURRENCY 20
1.5 PACKAGE SIZE 20
1.6 STAKEHOLDERS 20

2 RESEARCH METHODOLOGY 21
2.1 MARKET SIZE ESTIMATION 22
2.2 MARKET BREAKDOWN & DATA TRIANGULATION 24
2.3 MARKET SHARE ESTIMATION 25
2.3.1 KEY INDUSTRY INSIGHTS 27
2.3.2 ASSUMPTIONS 27
2.3.3 LIMITATIONS 28

3 EXECUTIVE SUMMARY 29

4 PREMIUM INSIGHTS 33
4.1 ATTRACTIVE MARKET OPPORTUNITY FOR ANTI-CORROSION COATING MANUFACTURERS 33
4.2 ANTI-CORROSION COATING MARKET GROWING AT A STEADY PACE 34
4.3 LEADING COUNTRIES IN THE ANTI-CORROSION COATING MARKET 35
4.4 ANTI-CORROSION COATING MARKET SHARE, BY TECHNOLOGY 35
4.5 ANTI-CORROSION COATING MARKET SIZE, BY TYPE (VALUE) 36
4.6 ASIA-PACIFIC IS THE LARGEST MARKET FOR ANTI-CORROSION COATINGS 37
4.7 MARKET ATTRACTIVENESS, BY REGION 38

5 MARKET OVERVIEW 39
5.1 INTRODUCTION 40
5.2 PARENTAL STRUCTURE OF THE ANTI-CORROSION COATING MARKET 41
5.3 TYPES OF CORROSION 41
5.3.1 GALVANIC CORROSION 41
5.3.2 STRESS CORROSION 41
5.3.3 GENERAL CORROSION 42
5.3.4 LOCALIZED CORROSION 42
5.3.5 CAUSTIC AGENT CORROSION 42
5.4 ANTI-CORROSION COATING SELECTION PROCESS 42
5.4.1.1 Type of surface or substrate to be coated 42
5.4.1.2 Life expectancy 42
5.4.1.3 Ease of access 43
5.4.1.4 Compliance with legislative and environmental regulations 43
5.5 MARKET SEGMENTATION 43
5.5.1 BY TYPE 43
5.5.2 BY TECHNOLOGY 43
5.5.3 BY END-USE INDUSTRY 44
5.5.4 BY REGION 45
5.6 MARKET DYNAMICS 45
5.6.1 DRIVERS 46
5.6.1.1 Rising losses due to corrosion 46
5.6.1.2 Modernization of infrastructure 46
5.6.1.3 Growth in end-use industries 47
5.6.1.4 Demand for high efficiency anti-corrosion coatings 47
5.6.2 RESTRAINTS 47
5.6.2.1 Fluctuating raw material costs 47
5.6.2.2 Maturing nature of markets 47
5.6.2.3 Environmental regulations 48
5.6.3 OPPORTUNITIES 48
5.6.3.1 Reduction of corrosion costs 48
5.6.3.2 Rising industries in emerging markets 49
5.6.4 CHALLENGES 49
5.6.4.1 Current fall in oil prices and its impact on the coating industry 49
5.6.4.2 Emerging local players in the anti-corrosion coating market 50

6 INDUSTRY TRENDS 51
6.1 INTRODUCTION 51
6.2 VALUE CHAIN ANALYSIS 51
6.2.1 ANTI-CORROSION COATING BUSINESS ARCHITECTURE 52
6.2.2 RESEARCH & PRODUCT DEVELOPMENT 52
6.2.3 MANUFACTURING 52
6.2.4 ANTI-CORROSION COATING PRODUCTS 53
6.2.5 DISTRIBUTION NETWORK 53
6.2.6 MARKETING & SALES 53
6.2.7 AFTER SALES SERVICE 53
6.3 PRICING & COST ANALYSIS 53
6.3.1 PRICE DRIVERS 54
6.3.1.1 Raw materials 54
6.3.1.2 Technology cost 54
6.3.1.3 Surface preparation cost 54
6.3.1.4 Application cost 54
6.3.1.5 Maintenance & repair cost 54
6.3.1.6 Energy prices & exchange rates 54
6.4 PORTER’S FIVE FORCES ANALYSIS 55
6.4.1 THREAT OF NEW ENTRANTS 55
6.4.2 BARGAINING POWER OF SUPPLIERS 55
6.4.3 THREAT OF SUBSTITUTES 56
6.4.4 BARGAINING POWER OF BUYERS 56
6.4.5 INTENSITY OF RIVALRY 56
6.5 POLICIES & REGULATIONS 56
6.5.1 NORTH AMERICA 56
6.5.1.1 Pipeline Replacement and Infrastructure Modernization and Enhancement Act (PRIME) 56
6.5.1.2 “Prevention and mitigation of corrosion of military equipment and infrastructure” legislation 56
6.5.2 EUROPE 57
6.5.2.1 The Paints Directive 2004/42/EC 57
6.5.2.2 EMICODE (GERMANY) 57
6.5.2.3 M1 LABEL (FINLAND) 57
6.5.3 ASIA-PACIFIC 57
6.5.3.1 VOC REGULATION (CHINA) 57

7 ANTI-CORROSION COATING MARKET, BY TECHNOLOGY 58
7.1 INTRODUCTION 59
7.2 SOLVENT-BORNE ANTI-CORROSION COATING 62
7.2.1 VOC EMISSION REGULATIONS DECREASING THE GROWTH OF SOLVENT-BORNE ANTI-CORROSION COATING 62
7.3 WATER-BORNE ANTI-CORROSION COATING 64
7.3.1 LOW VOC EMISSION DRIVING THE GROWTH FOR WATER-BORNE ANTI-CORROSION COATING 64
7.4 ANTI-CORROSION POWDER COATING 66
7.4.1 LOW COST AND STABLE TECHNOLOGY TO DRIVE THE GROWTH FOR ANTI-CORROSION POWDER COATING 66
7.5 OTHER ANTI-CORROSION COATING 69
7.5.1 HIGH R&D INITIATIVES IN EUROPE AND NORTH AMERICA DRIVING THE OTHER COATING TECHNOLOGY SEGMENT 69

8 ANTI-CORROSION COATING MARKET, BY TYPE 71
8.1 INTRODUCTION 72
8.2 EPOXY ANTI-CORROSION COATING 75
8.2.1 ASIA-PACIFIC DRIVING THE GROWTH FOR EPOXY ANTI-CORROSION COATING 75
8.3 POLYURETHANE ANTI-CORROSION COATING 78
8.3.1 POLYURETHANE ANTI-CORROSION COATINGS TO REGISTER HIGHEST GROWTH IN ASIA-PACIFIC 78
8.4 ACRYLIC ANTI-CORROSION COATING 81
8.4.1 ASIA-PACIFIC TO FUEL THE GROWTH OF ACRYLIC ANTI-CORROSION COATING 81
8.5 ALKYD ANTI-CORROSION COATING 83
8.5.1 LACK OF REGULATIONS DRIVING THE GROWTH OF ALKYD ANTI-CORROSION COATING IN ASIA-PACIFIC 83
8.6 ZINC ANTI-CORROSION COATING 86
8.6.1 ASIA-PACIFIC TO DRIVE THE GROWTH OF ZINC ANTI-CORROSION COATING 86
8.7 CHLORINATED RUBBER ANTI-CORROSION COATING 89
8.7.1 CHLORINATED RUBBER ANTI-CORROSION COATING MARKET GROWING IN ASIA-PACIFIC 89
8.8 OTHER ANTI-CORROSION COATING 92
8.8.1 OTHER ANTI-CORROSION COATING MARKET GROWING IN NORTH AMERICA 92

9 ANTI-CORROSION COATING MARKET, BY END-USE INDUSTRY 94
9.1 INTRODUCTION 95
9.2 MARINE 98
9.2.1 ASIA-PACIFIC TO BE THE MAIN DRIVER FOR MARINE INDUSTRY OF ANTI-CORROSION COATING DESPITE GLOBAL SLOWDOWN 98
9.3 OIL & GAS 100
9.3.1 INVESTMENTS IN OIL & GAS INFRASTRUCTURE IN ASIA-PACIFIC DRIVING THE GROWTH FOR ANTI-CORROSION COATING MARKET 100
9.4 INDUSTRIAL (REPAIR & MAINTENANCE) 101
9.4.1 ASIA-PACIFIC OFFER BIG POTENTIAL FOR INDUSTRIAL (REPAIR & MAINTENANCE) INDUSTRY 101
9.5 INFRASTRUCTURE 103
9.5.1 ASIA-PACIFIC TO LEAD THE MARKET FOR INFRASTRUCTURE SEGMENT 103
9.6 POWER GENERATION 104
9.6.1 ASIA-PACIFIC TO WITNESS HIGH GROWTH IN POWER GENERATION INDUSTRY OF ANTI-CORROSION COATING 104
9.6.1.1 Power Plant 104
9.6.1.2 Solar Energy 104
9.6.1.3 Wind Turbines 105
9.7 AUTOMOTIVE & TRANSPORTATION 106
9.7.1 ASIA-PACIFIC TO BE THE FASTEST-GROWING REGION FOR AUTOMOTIVE & TRANSPORTATION SEGMENT 106
9.8 OTHERS 108
9.8.1 ASIA-PACIFIC PROJECTED TO LEAD THE MARKET FOR OTHER END-USE INDUSTRIES 108

10 REGIONAL ANALYSIS 109
10.1 INTRODUCTION 110
10.2 ASIA-PACIFIC 112
10.2.1 CHINA 115
10.2.2 INDIA 117
10.2.3 JAPAN 119
10.2.4 REST OF ASIA-PACIFIC 121
10.3 EUROPE 121
10.3.1 GERMANY 125
10.3.2 U.K. 126
10.3.3 ITALY 128
10.3.4 REST OF EUROPE 130
10.4 NORTH AMERICA 130
10.4.1 U.S. 134
10.4.2 CANADA 136
10.4.3 MEXICO 138
10.5 LATIN AMERICA 140
10.6 MIDDLE EAST & AFRICA 142

11 COMPETITIVE LANDSCAPE 145
11.1 OVERVIEW 145
11.2 HEMPEL WAS THE MOST ACTIVE COMPANY FROM 2009 TO 2015* 146
11.3 MAXIMUM DEVELOPMENTS IN 2014 146
11.4 COMPETITIVE SITUATION & TRENDS 148
11.4.1 NEW PRODUCT DEVELOPMENT 149
11.4.2 CAPACITY EXPANSION 154
11.4.3 PARTNERSHIP, AGREEMENT & COLLABORATION 156
11.4.4 MERGER & ACQUISITION 157
11.4.1 OTHERS 159

12 COMPANY PROFILES 160
(Overview, Financial*, Products & Services, Strategy, and Developments)
12.1 INTRODUCTION 160
12.2 AKZONOBEL N.V. 161
12.3 ASHLAND INC. 164
12.4 AXALTA COATING SYSTEMS LTD. 166
12.5 BASF 169
12.6 CARBOLINE 171
12.7 HEMPEL A/S 173
12.8 JOTUN A/S 177
12.9 KANSAI PAINTS CO. LTD. 181
12.10 PPG INDUSTRIES 183
12.11 THE SHERWIN-WILLIAMS COMPANY 187
*Details might not be captured in case of unlisted companies
 
13 APPENDIX 191
13.1 INDUSTRY EXCERPTS 191
13.2 DISCUSSION GUIDE 192
13.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 195
13.4 AVAILABLE CUSTOMIZATIONS 196
13.5 RELATED REPORTS 197