【レポートの概要(一部)】
1 Executive Summary
2 Global Reward Credit Card Sector Dynamics
2.1 Industry Snapshot and Future Outlook
2.2 Key Trends and Drivers
2.2.1 Emerging trends
2.2.2 Market drivers
3 Reward Credit Cards in Key Markets
3.1 The US
3.1.1 Market potential – credit card market size
3.1.2 Product comparison
3.1.3 Strategies
3.2 Canada
3.2.1 Market potential – credit card market size
3.2.2 Product comparison
3.2.3 Strategies
3.3 The UK
3.3.1 Market potential – credit card market size
3.3.2 Product comparison
3.3.3 Strategies
3.4 Germany
3.4.1 Market potential – credit card market size
3.4.2 Product comparison
3.4.3 Strategies
3.5 Australia
3.5.1 Market potential – credit card market size
3.5.2 Product comparison
3.5.3 Strategies
3.6 South Korea
3.6.1 Market potential – credit card market size
3.6.2 Product comparison
3.6.3 Strategies
4 Best Practices and Case Studies
4.1 Best Practice
4.1.1 Partnerships with merchants and service providers
4.1.2 Product segmentation and rebranding to offer simplified products
4.1.3 Redefining pricing based on nature of banking relationship
4.1.4 Customer engagement using social media
4.2 Case Studies
4.2.1 Branding strategy – Hyundai Card’s use of letter and number cards
4.2.2 Customer engagement – BMO using promotions and digital channels to increase card sales
4.2.3 Customer segmentation – Amex offering different cards to target wider customer base
4.2.4 Lowering cost – Citibank offering rewards through mobile app
5 Appendix
5.1 Methodology
5.2 Contact Timetric
5.3 About Timetric
5.4 Timetric’s Services
5.5 Disclaimer
【レポート販売概要】
■ タイトル:グローバルにおけるクレジットカード・リワード(特典)市場(ベストプラクティス)■ 英文:Insight Report: Best Practice in the Reward Credit Card Sector
■ 発行日:2014年6月13日
■ 調査会社:Timetric
■ 商品コード:VR1037MR
■ 調査対象地域:グローバル
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