【英文タイトル】Global RTB Market 2015-2019



01. Executive Summary

02.List of Abbreviations

03.Scope of the Report
03.1 Market Overview
03.2 Product Offerings

04.Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology


06.Market Landscape
06.1 Market Snapshot
06.2 Market Overview
06.2.1 Benefits of RTB
06.2.2 RTB Process
06.3 Market Size and Forecast
06.4 Five Forces Analysis

07.Market Segmentation by Type
07.1 Global RTB Market by Type 2014-2019
07.2 Global Indirect RTB Market
07.2.1 Market Size and Forecast
07.3 Global Direct RTB Market
07.3.1 Market Size and Forecast

08.Geographical Segmentation
08.1 Global RTB Market by Geographical Segmentation 2014-2019
08.2 RTB Market in Americas
08.2.1 Market Size and Forecast
08.3 RTB Market in EMEA Region
08.3.1 Market Size and Forecast
08.4 RTB Market in APAC Region
08.4.1 Market Size and Forecast

09.Key Leading Countries
09.1 US
09.1.1 Economic Overview
09.1.2 Economic Indicators
09.1.3 Population Growth and Age Structure in the US
09.1.4 Monetary Development and Inflation in the US
09.1.5 Unemployment in the US
09.1.6 RTB Market in US
09.2 Japan
09.2.1 Economic Overview
09.2.2 Inflation in Japan
09.2.3 RTB Market in Japan

10.Buying Criteria

11.Market Growth Drivers

12.Drivers and their Impact

13.Market Challenges

14.Impact of Drivers and Challenges

15.Market Trends

16.Trends and their Impact

17.Vendor Landscape
17.1 Competitive Scenario
17.1.1 Mergers and Acquisitions
17.2 Other Prominent Vendors

18.Key Vendor Analysis
18.1 Adap.tv
18.1.1 Key Facts
18.1.2 Business Overview
18.1.3 Product Segmentation
18.1.4 Key Locations
18.1.5 Business Strategy
18.1.6 Recent Developments
18.1.7 SWOT Analysis
18.2 AppNexus
18.2.1 Key Facts
18.2.2 Business Overview
18.2.3 Recent Developments
18.2.4 SWOT Analysis
18.3 BrightRoll
18.3.1 Key Facts
18.3.2 Business Overview
18.3.3 Applications
18.3.4 Key Locations
18.3.5 Business Strategy
18.3.6 Recent Developments
18.3.7 SWOT Analysis
18.4 Facebook
18.4.1 Key Facts
18.4.2 Business Overview
18.4.3 Business Segmentation by Revenue 2013
18.4.4 Business Segmentation by Revenue 2011-2013
18.4.5 Geographical Segmentation by Revenue 2013
18.4.6 Business Strategy
18.4.7 Recent Developments
18.4.8 SWOT Analysis
18.5 Google
18.5.1 Key Facts
18.5.2 Business Overview
18.5.3 Business Segmentation by Revenue 2013
18.5.4 Business Segmentation by Revenue 2012 and 2013
18.5.5 Geographical Segmentation by Revenue 2013
18.5.6 Business Strategy
18.5.7 Recent Developments
18.5.8 SWOT Analysis
18.6 SpotXchange
18.6.1 Key Facts
18.6.2 Business Overview
18.6.3 Recent Developments
18.6.4 SWOT Analysis
18.7 Tremor Video
18.7.1 Key Facts
18.7.2 Business Overview
18.7.3 Business Strategy
18.7.4 Recent Developments
18.7.5 SWOT Analysis
18.8 TubeMogul
18.8.1 Key Facts
18.8.2 Business Overview
18.8.3 Business Segmentation by Revenue 2013
18.8.4 Business Segmentation by Revenue 2012 and 2013
18.8.5 Geographical Segmentation by Revenue 2013
18.8.6 Business Strategy
18.8.7 Recent Developments
18.8.8 SWOT Analysis

19.Other Reports in this Series

[List of Exhibits]
Exhibit 1: Market Research Methodology
Exhibit 2: Benefits of RTB
Exhibit 3: RTB Process
Exhibit 4: Global RTB Market 2014-2019 (US$ billion)
Exhibit 5: Global RTB Market by Type 2014-2019 (US$ million)
Exhibit 6: Global RTB Market by Type 2014-2019
Exhibit 7: Global Indirect RTB Market 2014-2019 (US$ billion)
Exhibit 8: Global Direct RTB Market 2014-2019 (US$ billion)
Exhibit 9: Global RTB Market by Geographical Segmentation 2014-2019 (US$ million)
Exhibit 10: Global Programmatic Video Market by Geographical Segmentation 2013-2018
Exhibit 11: RTB Market in Americas 2014-2019 (US$ million)
Exhibit 12: RTB Market in EMEA Region 2014-2019 (US$ million)
Exhibit 13: RTB Market in APAC Region 2013-2018 (US$ million)
Exhibit 14: US GDP Growth Rate 2008-2013 (US$ billion)
Exhibit 15: Contribution of Various Sectors to US GDP 2013
Exhibit 16: US GDP per Capita 2008-2013 (US$)
Exhibit 17: US Population 2008-2013 (in million)
Exhibit 18: US Population by Age Structure 2013 (in million)
Exhibit 19: Federal Fund Interest Rate in the US 2008-2013
Exhibit 20: Inflation Rate in the US 2008-2013
Exhibit 21: Unemployment Rate in the US 2008-2013
Exhibit 22: RTB Market in US 2014-2019 (US$ million)
Exhibit 23: Per Capita GDP Growth Rate in Japan 2008-2013 (US$ billion)
Exhibit 24: CPI Inflation in Japan 2008-2013
Exhibit 25: RTB Market in Japan 2013-2018 (US$ million)
Exhibit 26: Global Online Advertising Spending 2013-2018 (US$ billion)
Exhibit 27: Global Smartphone and Tablet Penetration 2013-2018 (by percentage of global population)
Exhibit 28: Global Programmatic Spending 2013-2018 (US$ billion)
Exhibit 29: Adap.tv: Product Segmentation 2013
Exhibit 30: Adap.tv: Key Locations
Exhibit 31: BrightRoll: Applications
Exhibit 32: BrightRoll: Key Locations
Exhibit 33: Global RTB Market: Business Segmentation by Revenue 2013
Exhibit 34: Global RTB Market: Business Segmentation by Revenue 2011-2013 (US$ billion)
Exhibit 35: Global RTB Market: Geographical Segmentation by Revenue 2013
Exhibit 36: Google: Business Segmentation by Revenue 2013
Exhibit 37: Google: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 38: Google: Geographical Segmentation by Revenue 2013
Exhibit 39: TubeMogul: Business Segmentation by Revenue 2013
Exhibit 40: TubeMogul: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 41: TubeMogul: Geographical Segmentation by Revenue 2013


■ タイトル:RTB(リアルタイム入札による広告取引)の世界市場
■ 英文:Global RTB Market 2015-2019
■ 発行日:2014年11月12日
■ 調査会社:Technavio
■ 商品コード:IRTNTR4621
■ 調査対象地域:グローバル
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