【レポートの概要（一部）】
TABLE OF CONTENTS
1 INTRODUCTION 13
1.1 OBJECTIVES 13
1.2 REPORT DESCRIPTION 13
1.3 MARKETS COVERED 14
1.4 STAKEHOLDERS 15
1.5 RESEARCH METHODOLOGY 15
1.5.1 KEY DATA FROM PRIMARY & SECONDARY SOURCES 15
1.5.2 DATA TRIANGULATION & MARKET FORECASTING 15
1.6 FORECAST ASSUMPTIONS 16
2 EXECUTIVE SUMMARY 18
2.1 ABSTRACT 18
2.2 OVERALL MARKET SIZE 18
3 MARKET OVERVIEW 20
3.1 MARKET DEFINITION 21
3.2 MARKET EVOLUTION 21
3.3 MARKET SEGMENTATION 23
3.4 MARKET DYNAMICS 23
3.4.1 DRIVERS 23
3.4.1.1 Customers as Multichannel Buyers 23
3.4.1.2 Rapid Adoption of Multichannel Marketing for Customer Engagement 24
3.4.1.3 Rising Social Consumers 24
3.4.2 RESTRAINT 24
3.4.2.1 Lack of Expertise 24
3.4.3 OPPORTUNITIES 25
3.4.3.1 Increasing Cloud Adoption Trend 25
3.4.3.2 Requisite for Predictive Analytics in Marketing 25
3.4.3.3 Need for a Unified Multichannel Analytics Solution 25
3.5 IMPACT ANALYSIS OF DRO 26
3.6 VALUE CHAIN 27
4 MULTICHANNEL ANALYTICS: MARKET SIZE, ANALYSIS & FORECAST
BY SOLUTION 28
4.1 INTRODUCTION 29
4.2 QUERY & REPORTING 30
4.2.1 OVERVIEW 30
4.2.2 MARKET SIZE & FORECAST 31
4.3 MULTIDIMENSIONAL ANALYSIS 31
4.3.1 OVERVIEW 31
4.3.2 MARKET SIZE & FORECAST 31
4.4 VISUALIZATION 32
4.4.1 OVERVIEW 32
4.4.2 MARKET SIZE & FORECAST 32
4.5 DATA MINING & PREDICTIVE ANALYTICS 33
4.5.1 OVERVIEW 33
4.5.2 MARKET SIZE & FORECAST 33
4.6 OTHERS 33
4.6.1 OVERVIEW 33
4.6.2 MARKET SIZE & FORECAST 34
5 MULTICHANNEL ANALYTICS: MARKET SIZE, ANALYSIS & FORECAST
BY SERVICE 35
5.1 INTRODUCTION 36
5.2 PROFESSIONAL SERVICES 38
5.2.1 OVERVIEW 38
5.2.2 MARKET SIZE & FORECAST 38
5.3 SUPPORT & MAINTENANCE 39
5.3.1 OVERVIEW 39
5.3.2 MARKET SIZE & FORECAST 39
6 MULTICHANNEL ANALYTICS: MARKET SIZE, ANALYSIS & FORECAST
BY DEPLOYMENT TYPE 40
6.1 INTRODUCTION 41
6.2 ON-DEMAND 42
6.2.1 OVERVIEW 42
6.2.2 MARKET SIZE & FORECAST 42
6.3 ON-PREMISE 43
6.3.1 OVERVIEW 43
6.3.2 MARKET SIZE & FORECAST 43
7 MULTICHANNEL ANALYTICS: MARKET SIZE, ANALYSIS & FORECAST
BY ORGANIZATION SIZE 44
7.1 INTRODUCTION 45
7.2 SMB 47
7.2.1 OVERVIEW 47
7.2.2 MARKET SIZE & FORECAST 47
7.3 LARGE ENTERPRISES 47
7.3.1 OVERVIEW 47
7.3.2 MARKET SIZE & FORECAST 48
8 MULTICHANNEL ANALYTICS: MARKET SIZE, ANALYSIS & FORECAST
BY APPLICATION 49
8.1 INTRODUCTION 50
8.2 CUSTOMER RETENTION & ACQUISITION 51
8.2.1 OVERVIEW 51
8.2.2 MARKET SIZE & FORECAST 52
8.3 CROSS-SELLING & UP-SELLING 52
8.3.1 OVERVIEW 52
8.3.2 MARKET SIZE & FORECAST 52
8.4 LOYALTY AND CUSTOMER EXPERIENCE MANAGEMENT (CEM) 53
8.4.1 OVERVIEW 53
8.4.2 MARKET SIZE & FORECAST 53
8.5 CAMPAIGN MANAGEMENT 53
8.5.1 OVERVIEW 53
8.5.2 MARKET SIZE & FORECAST 54
8.6 SALES PERFORMANCE MANAGEMENT 54
8.6.1 OVERVIEW 54
8.6.2 MARKET SIZE & FORECAST 54
8.7 OTHERS 55
8.7.1 OVERVIEW 55
8.7.2 MARKET SIZE & FORECAST 55
9 MULTICHANNEL ANALYTICS: MARKET SIZE, ANALYSIS & FORECAST
BY VERTICAL 56
9.1 INTRODUCTION 57
9.2 RETAIL & CONSUMER GOODS 59
9.2.1 OVERVIEW 59
9.2.2 MARKET SIZE & FORECAST 59
9.3 BFSI 60
9.3.1 OVERVIEW 60
9.3.2 MARKET SIZE & FORECAST 60
9.4 GOVERNMENT 61
9.4.1 OVERVIEW 61
9.4.2 MARKET SIZE & FORECAST 61
9.5 TRAVEL AND HOSPITALITY 62
9.5.1 OVERVIEW 62
9.5.2 MARKET SIZE & FORECAST 62
9.6 MEDIA & ENTERTAINMENT 63
9.6.1 OVERVIEW 63
9.6.2 MARKET SIZE & FORECAST 63
9.7 HEALTHCARE AND LIFE SCIENCES 64
9.7.1 OVERVIEW 64
9.7.2 MARKET SIZE & FORECAST 64
9.8 TELECOMMUNICATION & IT 65
9.8.1 OVERVIEW 65
9.8.2 MARKET SIZE & FORECAST 65
9.9 OTHERS 66
9.9.1 OVERVIEW 66
9.9.2 MARKET SIZE & FORECAST 66
10 MULTICHANNEL ANALYTICS: MARKET SIZE, ANALYSIS & FORECAST
BY REGION 68
10.1 INTRODUCTION 69
10.2 MARKET SIZE & FORECAST 69
10.2.1 PARFAIT CHART 70
10.2.2 REGIONAL MARKET LIFECYCLE 70
10.3 NORTH AMERICA 71
10.3.1 OVERVIEW 71
10.3.2 MARKET SIZE & FORECAST 71
10.4 EUROPE 72
10.4.1 OVERVIEW 72
10.4.2 MARKET SIZE & FORECAST 73
10.5 ASIA-PACIFIC 75
10.5.1 OVERVIEW 75
10.5.2 MARKET SIZE & FORECAST 75
10.6 MEA 77
10.6.1 OVERVIEW 77
10.6.2 MARKET SIZE & FORECAST 77
10.7 LATIN AMERICA 78
10.7.1 OVERVIEW 78
10.7.2 MARKET SIZE & FORECAST 79
11 COMPETITIVE LANDSCAPE 81
11.1 COMPETITIVE LANDSCAPE 81
11.1.1 ECOSYSTEM & ROLES 81
11.2 END-USER LANDSCAPE 82
11.2.1 MARKET OPPORTUNITY ANALYSIS 82
11.2.2 END-USER ANALYSIS 82
11.2.2.1 Targeted Channels in Retail Sector 82
11.2.2.2 Increasing Social Media Marketing 83
11.2.2.3 Increasing Trend of E-commerce 84
11.2.2.4 Marketers Spending over Multiple Channels 84
12 COMPANY PROFILES 86
12.1 ADOBE SYSTEMS 86
12.2 GOOGLE INC 88
12.3 HP AUTONOMY 90
12.4 IBM 92
12.5 IJENTO 94
12.6 ORACLE CORPORATION 96
12.7 SAP 98
12.8 SAS 100
12.9 TERADATA CORPORATION 103
12.10 WEBTRENDS 105
APPENDIX 107
MERGERS AND ACQUISITIONS (M&A) 107
VENTURE CAPITAL TRENDS 109
【レポート販売概要】
■ タイトル：世界のマルチチャネル分析ソリューション市場：クエリ、レポート、多次元分析、可視化、データマイニング、予測分析等■ 英文：Multichannel Analytics Market by Solution (Query & Reporting, Multidimensional Analysis, Visualization, Data Mining and Predictive Analytics) & by Services (Professional Services, Support & Maintenance)- Worldwide Forecasts & Analysis (2014 – 2019)
■ 発行日：2014年8月
■ 調査会社：MarketsandMarkets
■ 商品コード：MAM-TC-2660
■ 調査対象地域：グローバル
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