キノコの世界市場：ボタン・マッシュルーム、シイタケ、ヒラタケ...市場調査レポートについてご紹介

TABLE OF CONTENTS

1 INTRODUCTION 12
1.1 OBJECTIVES OF THE STUDY 12
1.2 MARKET DEFINITION 12
1.3 MARKET SCOPE 13
1.3.1 PERIODIZATION CONSIDERED FOR THE MUSHROOM MARKET 14
1.4 BASE CURRENCY CONSIDERATION FOR MUSHROOM MARKET 14
1.5 STAKEHOLDERS 14

2 RESEARCH METHODOLOGY 15
2.1 RESEARCH DATA 15
2.1.1 SECONDARY DATA 16
2.1.1.1 Key data taken from secondary sources 16
2.1.2 PRIMARY DATA 16
2.1.2.1 Key data from primary sources 17
2.1.2.2 Key industry insights 17
2.1.2.3 Breakdown of primary interviews 18
2.2 FACTOR ANALYSIS 18
2.2.1 INTRODUCTION 18
2.2.2 DEMAND SIDE ANALYSIS 18
2.2.2.1 Rising population and rising diversified food demand 19
2.2.2.2 Increasing consumer preference for convenience foods
& ready-to-eat meals 20
2.2.2.3 Demand for convenience foods in developing economies 20
2.2.2.4 Rising demand for meat substitutes 21
2.2.3 SUPPLY SIDE ANALYSIS 21
2.2.3.1 Growing fruits & vegetables processing industry 21
2.3 MARKET SIZE ESTIMATION 22
2.3.1 BOTTOM-UP APPROACH 23
2.3.2 TOP-DOWN APPROACH 24
2.4 MARKET BREAKDOWN & DATA TRIANGULATION 25
2.5 RESEARCH ASSUMPTIONS AND LIMITATIONS 26
2.5.1 ASSUMPTIONS 26
2.5.2 LIMITATIONS 26

3 EXECUTIVE SUMMARY 27

4 PREMIUM INSIGHTS 30
4.1 ATTRACTIVE OPPORTUNITIES IN MUSHROOM MARKET 30
4.2 MUSHROOM MARKET: PRODUCT SEGMENT, BY APPLICATION 31
4.3 EUROPEAN MUSHROOM MARKET 32
4.4 MUSHROOM MARKET: PRODUCT SEGMENT, BY TYPE 33
4.5 CHINA ACCOUNTED FOR NEARLY ONE-FOURTH OF THE GLOBAL MARKET SHARE, 2013 34
4.6 LIFE CYCLE ANALYSIS, BY REGION 35

5 MARKET OVERVIEW 36
5.1 INTRODUCTION 37
5.2 EVOLUTION 37
5.3 MARKET SEGMENTATION 38
5.3.1 MUSHROOM MARKET, BY TYPE 38
5.3.2 MUSHROOM MARKET, BY APPLICATION 39
5.4 MARKET DYNAMICS 40
5.4.1 DRIVERS 41
5.4.1.1 Increase in consumption of processed foods 41
5.4.1.2 Rise in consumer awareness about health and wellness 41
5.4.1.3 Promising and profitable business 42
5.4.1.4 R&D and innovations to expand applicability & accelerate growth 42
5.4.1.5 Improving technologies to increase the shelf-life 42
5.4.2 RESTRAINT 43
5.4.2.1 Limited shelf-life of mushrooms 43
5.4.3 OPPORTUNITIES 44
5.4.3.1 Technological advancements 44
5.4.3.2 Growing concerns about obesity 44
5.4.4 CHALLENGES 44
5.4.4.1 Proper process management 44
5.4.4.2 Consumer credibility 44

6 INDUSTRY TRENDS 46
6.1 INTRODUCTION 46
6.2 VALUE CHAIN ANALYSIS 47
6.3 SUPPLY CHAIN ANALYSIS 48
6.4 INDUSTRY ANALYSIS 49
6.5 PORTER’S FIVE FORCES ANALYSIS 50
6.5.1 THREAT OF NEW ENTRANTS 50
6.5.2 THREAT OF SUBSTITUTES 51
6.5.3 BARGAINING POWER OF SUPPLIERS 51
6.5.4 BARGAINING POWER OF BUYERS 51
6.5.5 INTENSITY OF COMPETITIVE RIVALRY 51
6.6 PEST ANALYSIS 52
6.6.1 POLITICAL FACTORS 52
6.6.2 ECONOMIC FACTORS 52
6.6.3 SOCIAL FACTORS 52
6.6.4 TECHNOLOGICAL FACTORS 52

7 MUSHROOM MARKET, BY TYPE 53
7.1 INTRODUCTION 54
7.2 BUTTON MUSHROOM 57
7.3 SHIITAKE MUSHROOM 58
7.4 OYSTER MUSHROOM 59
7.5 OTHER MUSHROOM 59

8 MUSHROOM MARKET, BY APPLICATION 61
8.1 INTRODUCTION 62
8.2 MUSHROOM MARKET, BY APPLICATION 62
8.3 FRESH MUSHROOMS MARKET 62
8.4 PROCESSED MUSHROOM MARKET 64
8.5 PROCESSED MUSHROOM, BY SUB-APPLICATION 65
8.5.1 DRIED MUSHROOM 66
8.5.2 FROZEN MUSHROOM 67
8.5.3 CANNED MUSHROOM 67
8.5.4 OTHER MUSHROOM 68

9 MUSHROOM MARKET, BY REGION 69
9.1 INTRODUCTION 70
9.2 NORTH AMERICA 71
9.2.1 U.S. 73
9.2.2 CANADA 74
9.2.3 MEXICO 76
9.3 EUROPE 77
9.3.1 THE NETHERLANDS 81
9.3.2 GERMANY 82
9.3.3 ITALY 83
9.3.4 FRANCE 84
9.3.5 U.K. 85
9.3.6 REST OF EUROPE 86
9.4 ASIA-PACIFIC 87
9.4.1 CHINA 91
9.4.2 JAPAN 92

9.4.3 INDIA 93
9.4.4 AUSTRALIA 95
9.4.5 REST OF ASIA-PACIFIC 96
9.5 REST OF THE WORLD 97
9.5.1 BRAZIL 99
9.5.2 SOUTH AFRICA 100
9.5.3 REST OF ROW 101

10 COMPETITIVE LANDSCAPE 102
10.1 OVERVIEW 102
10.2 MARKET SHARE ANALYSIS 103
10.3 COMPETITIVE SITUATION & TRENDS 104
10.3.1 EXPANIONS & INVESTMENTS 105
10.3.2 ACQUSITIONS 106
10.3.3 NEW PRODUCT & TECHNOLOGY LAUNCHES 106
10.3.4 AGREEMENTS, COLLABORATIONS, JOINT VENTURES, & PARTNERSHIPS 107

11 COMPANY PROFILES 108
(Company at a Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments)*
11.1 INTRODUCTION 108
11.2 BONDUELLE FRESH EUROPE 109
11.3 COSTA PTY LTD. 111
11.4 DRINKWATER’S MUSHROOMS LIMITED 113
11.5 LUTECE HOLDINGS B.V. 114
11.6 MONAGHAN MUSHROOMS IRELAND 115
11.7 MONTEREY MUSHROOMS INC. 117
11.8 OKECHAMP S.A. 119
11.9 PHILLIPS MUSHROOM FARMS, INC. 121
11.10 SHANGHAI FINC BIO-TECH INC. 124
11.11 THE MUSHROOM COMPANY 126
*Details on company at a glance, recent financials, products & services, strategies & insights, & recent developments might not be captured in case of unlisted companies.

12 APPENDIX 127
12.1 INSIGHTS OF INDUSTRY EXPERTS 127
12.2 DISCUSSION GUIDE 128
12.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 131
12.4 AVAILABLE CUSTOMIZATIONS 131