【レポートの概要（一部）】
Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
• Definition
• Market segmentation
• Vendor selection
• End-users
• Summation errors
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
• Five competency areas of marketing automation
• Applications of marketing automation
PART 05: Market landscape
• Market overview
• Global marketing automation software market
PART 06: Market segmentation by deployment models
• Global marketing automation software market by deployment models
PART 07: Geographical segmentation
• Global marketing automation software market by geography
• Americas
• EMEA
• APAC
PART 08: Buying criteria
• Buying criteria
PART 09: Market drivers
• Increased need for improved customer digital experience
• Growing need for lead nurturing
• Need for advanced regulatory compliance on software licenses
• Surging demand for higher ROI
PART 10: Impact of drivers
PART 11: Market challenges
• Interoperability issues and lack of comprehensive integration strategy
• Increased risks related to data security and privacy
• High cost of marketing automation software
PART 12: Impact of drivers and challenges
PART 13: Market trends
• Increasing adoption omnichannel marketing model
• Emergence of location-based marketing
• Growing need for improved marketing assets visibility
PART 14: Five forces analysis
PART 15: Vendor landscape
• Competitive scenario
• Vendor matrix
PART 16: Key vendor analysis
• Key vendor offerings
• Key vendor profiles
• Other vendors
PART 17: Appendix
• List of abbreviations
PART 18: Explore Technavio
[List of Exhibits]
Exhibit 01: Major countries covered
Exhibit 02: Benefits of marketing automation software
Exhibit 03: Overview of global marketing automation software market
Exhibit 04: Global marketing automation software market 2016-2021 ($ billions)
Exhibit 05: Global marketing automation software market by deployment models 2016
Exhibit 06: Global marketing automation software market by deployment On- premise 2016-2021 ($ billion)
Exhibit 07: Global marketing automation software market by deployment cloud-based 2016 -2021 ($ billions)
Exhibit 08: Comparison between cloud-based and on-premises marketing automation software
Exhibit 09: Global marketing automation software market by geography 2016
Exhibit 10: Global marketing automation software market by geography 2016-2021 ($ billions)
Exhibit 11: Marketing automation software market in Americas 2016-2021 ($ billions)
Exhibit 12: Number of smartphone users in Brazil 2013-2016 (millions)
Exhibit 13: Mobile Internet users in Brazil by age group (years)
Exhibit 14: Marketing automation software market in EMEA 2016-2021 ($ billions)
Exhibit 15: Marketing automation software market in APAC 2016-2021 ($ billions)
Exhibit 16: Buying criteria
Exhibit 17: Impact of drivers
Exhibit 18: Cost of marketing automation software by vendor ($)
Exhibit 19: Impact of drivers and challenges
Exhibit 20: Five forces analysis
Exhibit 21: Competitive differentiators for vendors
Exhibit 22: Vendor matrix
Exhibit 23: Vendor matrix (continued)
Exhibit 24: Product offerings
Exhibit 25: Oracle: Recent developments
Exhibit 26: IBM: Recent developments
Exhibit 27: Other prominent vendors
【レポート販売概要】
■ タイトル：マーケティング自動化ソフトウェアの世界市場2017-2021■ 英文：Global Marketing Automation Software Market 2017-2021
■ 発行日：2017年2月3日
■ 調査会社：Technavio
■ 商品コード：IRTNTR11834
■ 調査対象地域：グローバル
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