マーケティング自動化ソフトウェアの世界市場2017-2021...市場調査レポートについてご紹介

【英文タイトル】Global Marketing Automation Software Market 2017-2021

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【レポートの概要(一部)】

Table of Contents
PART 01: Executive summary

PART 02: Scope of the report
• Definition
• Market segmentation
• Vendor selection
• End-users
• Summation errors

PART 03: Market research methodology
• Research methodology
• Economic indicators

PART 04: Introduction
• Key market highlights
• Five competency areas of marketing automation
• Applications of marketing automation

PART 05: Market landscape
• Market overview
• Global marketing automation software market

PART 06: Market segmentation by deployment models
• Global marketing automation software market by deployment models

PART 07: Geographical segmentation
• Global marketing automation software market by geography
• Americas
• EMEA
• APAC

PART 08: Buying criteria
• Buying criteria

PART 09: Market drivers
• Increased need for improved customer digital experience
• Growing need for lead nurturing
• Need for advanced regulatory compliance on software licenses
• Surging demand for higher ROI

PART 10: Impact of drivers

PART 11: Market challenges
• Interoperability issues and lack of comprehensive integration strategy
• Increased risks related to data security and privacy
• High cost of marketing automation software

PART 12: Impact of drivers and challenges

PART 13: Market trends
• Increasing adoption omnichannel marketing model
• Emergence of location-based marketing
• Growing need for improved marketing assets visibility

PART 14: Five forces analysis

PART 15: Vendor landscape
• Competitive scenario
• Vendor matrix

PART 16: Key vendor analysis
• Key vendor offerings
• Key vendor profiles
• Other vendors

PART 17: Appendix
• List of abbreviations

PART 18: Explore Technavio

[List of Exhibits]

Exhibit 01: Major countries covered
Exhibit 02: Benefits of marketing automation software
Exhibit 03: Overview of global marketing automation software market
Exhibit 04: Global marketing automation software market 2016-2021 ($ billions)
Exhibit 05: Global marketing automation software market by deployment models 2016
Exhibit 06: Global marketing automation software market by deployment On- premise 2016-2021 ($ billion)
Exhibit 07: Global marketing automation software market by deployment cloud-based 2016 -2021 ($ billions)
Exhibit 08: Comparison between cloud-based and on-premises marketing automation software
Exhibit 09: Global marketing automation software market by geography 2016
Exhibit 10: Global marketing automation software market by geography 2016-2021 ($ billions)
Exhibit 11: Marketing automation software market in Americas 2016-2021 ($ billions)
Exhibit 12: Number of smartphone users in Brazil 2013-2016 (millions)
Exhibit 13: Mobile Internet users in Brazil by age group (years)
Exhibit 14: Marketing automation software market in EMEA 2016-2021 ($ billions)
Exhibit 15: Marketing automation software market in APAC 2016-2021 ($ billions)
Exhibit 16: Buying criteria
Exhibit 17: Impact of drivers
Exhibit 18: Cost of marketing automation software by vendor ($)
Exhibit 19: Impact of drivers and challenges
Exhibit 20: Five forces analysis
Exhibit 21: Competitive differentiators for vendors
Exhibit 22: Vendor matrix
Exhibit 23: Vendor matrix (continued)
Exhibit 24: Product offerings
Exhibit 25: Oracle: Recent developments
Exhibit 26: IBM: Recent developments
Exhibit 27: Other prominent vendors


【レポート販売概要】

■ タイトル:マーケティング自動化ソフトウェアの世界市場2017-2021
■ 英文:Global Marketing Automation Software Market 2017-2021
■ 発行日:2017年2月3日
■ 調査会社:Technavio
■ 商品コード:IRTNTR11834
■ 調査対象地域:グローバル
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