【レポートの概要（一部）】
1 Introduction 10
1.1 Executive Summary 10
1.2 Topics Covered 11
1.3 Key Findings 13
1.4 Target Audience 14
1.5 Companies Mentioned 15
2 Telecom Network API Overview 17
2.1 Defining Network APIs 17
2.2 Why Carriers are Adopting Telecom Network APIs 19
2.3 Telecom Network API Categories 20
2.3.1 SMS and RCS-E 20
2.3.2 Presence 20
2.3.3 MMS 20
2.3.4 Location 20
2.3.5 Payments 21
2.3.6 Voice/Speech 21
2.3.7 Voice Control 21
2.3.8 Multimedia Voice Control 21
2.3.9 M2M 21
2.3.10 SDM/Identity Management 22
2.3.11 Subscriber Profile 22
2.3.12 QoS 22
2.3.13 ID/SSO 22
2.3.14 Content Delivery 22
2.3.15 Hosted UC 23
2.3.16 Directory 23
2.3.17 Number Provisioning 23
2.3.18 USSD 23
2.3.19 Billing of Non-Digital Goods 23
2.3.20 Advertising 23
2.3.21 Collaboration 24
2.3.22 IVR/Voice Store 24
2.4 Telecom Network API Business Models 25
2.4.1 Two-Sided Business Model 25
2.4.2 Exposing APIs to Developers 25
2.4.3 Web Mash-ups 26
2.5 Segmentation 26
2.5.1 Users by Segment 26
2.5.2 Workforce Management 26
2.6 Competitive Issues 27
2.6.1 Reduced TCO 27
2.6.2 Open APIs 27
2.6.3 Configurability 27
2.7 Percentage of Applications that use APIs 28
2.8 Telecom API Revenue Potential 30
2.8.1 Standalone API Revenue vs. Finished Goods Revenue 31
2.8.2 Telecom API-enabled Mobile VAS Applications 32
2.8.3 Carrier Focus on Telecom API’s for the Enterprise 36
2.9 Telecom Network API Usage by Industry Segment 41
2.10 Telecom Network API Value Chain 42
2.10.1 Telecom API Value Chain 42
2.10.2 How the Value Chain Evolve 43
2.10.3 API Transaction Value Split among Players 44
2.11 Cost for Different API Transactions 45
2.12 Volume of API Transactions 46
3 API Aggregation 47
3.1 The Role of API Aggregators 47
3.2 Total Cost Usage for APIs with Aggregators 47
3.2.1 Start-up Costs 48
3.2.2 Transaction Costs 48
3.2.3 Ongoing Maintenance/Support 48
3.2.4 Professional Services by Intermediaries 48
3.3 Aggregator API Usage by Category 49
3.3.1 An LBS Case Study: LOC-AID 49
3.3.2 Aggregation: Intersection of Two Big Needs 50
3.3.3 The Case for Other API Categories 50
3.3.4 Moving Towards New Business Models 51
4 Enterprise and Telecom API Marketplace 52
4.1 Data as a Service (DaaS) 52
4.2 Data Federation in the DaaS Ecosystem 55
4.3 API Market Makers 57
4.3.1 mashape 57
4.3.2 Mulesoft 58
5 Non-Telecom Network APIs and Mash-ups 60
5.1 Non-Telecom Network APIs 60
5.1.1 Twitter 60
5.1.2 Netflix API 61
5.1.3 Google Maps 61
5.1.4 Facebook 62
5.1.5 YouTube 62
5.1.6 Flickr 63
5.1.7 eBay 64
5.1.8 Last.fm 65
5.1.9 Amazon Web Services 65
5.1.10 Bing Maps 66
5.1.11 Yahoo Web Search API 66
5.1.12 Shopping.com 67
5.1.13 Salesforce.com 68
5.2 Mash-ups 70
5.2.1 BBC News on Mobile 70
5.2.2 GenSMS emailSMS 70
5.2.3 Foursquare 71
5.2.4 Amazon SNS and Nexmo 71
5.2.5 Triage.me 72
5.2.6 MappyHealth 72
5.2.7 Lunchflock 73
5.2.8 Mobile Time Tracking 73
5.2.9 Fitsquare 73
5.2.10 GeoSMS 74
5.2.11 FONFinder 74
5.2.12 Pound Docs 74
5.2.13 140Call 75
5.2.14 Salesforce SMS 75
6 Carrier, Application Provider, and Vendor Strategies 76
6.1 Carrier Market Strategy and Positioning 76
6.1.1 Increasing API Investments 76
6.1.2 The Rise of SDM 76
6.1.3 Working Towards Standardisation: The GSMA OneAPI 77
6.1.4 Carrier Attitudes towards APIs: U.S vs. Asia Pacific and Western Europe 79
6.2 Carrier API Programs Worldwide 80
6.2.1 AT&T Mobility 80
6.2.2 Verizon Wireless 83
6.2.3 Vodafone 85
6.2.4 France Telecom 86
6.2.5 Telefonica 88
6.3 Should Carriers Open Network APIs to OTT Service Providers 89
6.3.1 Allowing OTT Providers to Manage Applications 89
6.3.2 Carriers Lack the Innovative Skills to Capitalize on APIs Alone 89
6.4 Developer Attitudes towards API Adoption 90
6.4.1 A Critical Asset to Developers 90
6.4.2 Stimulating the Growth of API Releases 90
6.4.3 Working alongside Carrier Programs 91
6.4.4 Developer Preferences: Google vs Carriers 92
6.5 Vendor Strategies: Creating a Unique Role within the Value Chain 93
6.5.1 Positioning as Enablers in the Value Chain 93
6.5.2 Moving Away from a Box/Product Supplier Strategy 93
6.5.3 Moving Away from a Box/Product Supplier Strategy 93
6.6 Company Profiles 94
6.6.1 Alcatel Lucent 94
6.6.2 UnboundID 96
6.6.3 Twilio 98
6.6.4 LOC-AID 100
6.6.5 Placecast 102
6.6.6 Samsung 104
6.6.7 AT&T Mobility 105
6.6.8 Apigee 106
6.6.9 2600 Hz 107
6.6.10 Callfire 108
6.6.11 Plivio 109
6.6.12 Tropo 110
6.6.13 Urban Airship 111
6.6.14 Voxeo 112
6.6.15 Competitive Differentiation 113
7 Market Analysis and Forecasts 114
7.1 Telecom Network API Revenue 2014 – 2019 114
7.2 Telecom Network APIs Revenue by API Category 2014 – 2019 115
7.2.1 Messaging API Revenues 116
7.2.2 LBS API Revenues 117
7.2.3 SDM API Revenues 118
7.2.4 Payment API Revenues 119
7.2.5 Other API Revenues 120
7.3 Telecom API Revenue by Region 2014 – 2019 121
7.3.1 Asia Pacific 122
7.3.2 Eastern Europe 123
7.3.3 Latin & Central America 124
7.3.4 Middle East & Africa 125
7.3.5 North America 126
7.3.6 Western Europe 127
8 Technology and Market Drivers for Future API Market Growth 128
8.1 Service Oriented Architecture (SOA) 128
8.2 Software Defined Networks (SDN) 131
8.3 Virtualization 132
8.3.1 Network Function Virtualization (NFV) 134
8.3.2 Virtualization beyond Network Functions 137
8.4 The Internet of Things (IoT) 138
8.4.1 IoT Definition 138
8.4.2 IoT Technologies 141
8.4.3 IoT Applications 157
8.4.4 IoT, DaaS, and APIs (Telecom and Enterprise) 159
9 Expert Opinion – Twilio 164
9.1 Twilio’s Involvement in Telecom APIs 164
9.2 Twilio’s Position in the Telmcom API Value Chain 164
9.3 Twilio’s Opinion on Key Trends and Recent Developments in Telecom APIs 165
9.3.1 Cloud APIs 165
9.3.2 Pay-as-you-Go 165
9.3.3 Ease of Usage 165
9.4 Drivers and Restraints in the Telecom API Market 166
9.5 Final Thoughts 166
10 Appendix 168
10.1 Research Methodology 168
10.2 Telecom API Definitions 170
List of Figures
Figure 1: Wireless Carrier Assets 18
Figure 2: Telecom API: Standalone vs. Finished Services 31
Figure 3: RCS and Telecom API Integration 34
Figure 4: RCS Revenue Forecast 35
Figure 5: Business vs. Consumer Telecom API Focus 37
Figure 6: Enterprise Dashboard 38
Figure 7: Enterprise Dashboard App Example 39
Figure 8: Telecom Network API Value Chain 42
Figure 9: Aggregators, Carriers and Enterprise API Transaction Value: 2012 – 2019 44
Figure 10: API Transaction Costs (US Cents) 2012 – 2019 45
Figure 11: Volume of API Transactions for a Tier 1 Carrier (Billions per Month): 2012 – 2019 46
Figure 12: Cloud Services and APIs 55
Figure 13: GSMA OneAPI: Benefits to Stakeholders 78
Figure 14: AT&T Wireless API Catalog 80
Figure 15: Verizon Wireless API Program 83
Figure 16: France Telecom (Orange) APIs 86
Figure 17: Telefonica APIs 88
Figure 18: UnboundID’s Portfolio of Services 96
Figure 19: Twilio’s Portfolio of Services 98
Figure 20: LOC-AID Exchange Server Architecture 100
Figure 21: Placecast’s ShopAlerts Solution 102
Figure 22: Apigee Portfolio of Services 106
Figure 23: Telecom API Revenue (USD Billions) 2012 – 2019 114
Figure 24: Telecom API Revenue (USD Billions) by API Category 2012 – 2019 115
Figure 25: Messaging APIs Revenue (USD Billions) 2012 – 2019 116
Figure 26: LBS APIs Revenue (USD Billions) 2012 – 2019 117
Figure 27: SDM APIs Revenue (USD Billions) 2012 – 2019 118
Figure 28: Payment APIs Revenue (USD Billions) 2012 – 2019 119
Figure 29: APIs Revenue for Other Categories (USD Billions) 2012 – 2019 120
Figure 30: Telecom API Revenue (USD Billions) by Region 2012 – 2019 121
Figure 31: Telecom API Revenue (USD Billions) Asia Pacific 2012 – 2019 122
Figure 32: Telecom API Revenue (USD Billions) Eastern Europe 2012 – 2019 123
Figure 33: Telecom API Revenue (USD Billions) Latin & Central America 2012 – 2019 124
Figure 34: Telecom API Revenue (USD Billions) Middle East & Africa 2012 – 2019 125
Figure 35: Telecom API Revenue (USD Billions) North America 2012 – 2019 126
Figure 36: Telecom API Revenue (USD Billions) Western Europe 2012 – 2019 127
Figure 37: Services Oriented Architecture 129
Figure 38: Growth of Connected Devices 145
Figure 39: IoT and Telecom API Topology 162
【レポート販売概要】
■ タイトル：テレコムネットワークAPIマーケットプレイス市場：戦略、エコシステム、企業及び予測（2014 – 2019）■ 英文：Telecom Network API Marketplace: Strategy, Ecosystem, Players and Forecasts 2014 – 2019
■ 発行日：2014年3月
■ 調査会社：Mind Commerce
■ 商品コード：MCM402261
■ 調査対象地域：グローバル
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