【レポートの概要（一部）】
1.0 EXECUTIVE SUMMARY 8
2.0 CHANGING “CONSUMPTION-ENGAGEMENT-INTERACTION” ECO-SYSTEM METRICS AND SOLOMO & LOCATION GAMER ROLE 10
3.0 SOLOMO & LOCATION GAMER PROJECTION 12
3.1 WORLDWIDE SOLOMO & LOCATION GAMER (CORE + SHIFTED) PROJECTION 2012 ? 2018 12
3.2 % OF SOLOMO & LOCATION GAMER AMONG TOTAL MOBILE GAMER 2012-2018 12
3.3 CORE VS. SHIFTED GAMER % AMONG TOTAL SOLOMO GAMER 2012-2018 13
3.4 MOBILE SOCIAL GAMER % SHIFTING TREND TO SOLOMO & LOCATION GAMER 2012-2018 14
3.5 SOLOMO & LOCATION GAMER PREDICTION IN REGIONS 14
3.6 TOP 10 SOLOMO & LOCATION GAMER COUNTRIES 15
3.7 CASUAL VS. REGULAR SOLOMO & LOCATION GAMER % 2013 ? 2018 15
3.8 MICRO TRANSACTION / VIRTUAL GOODS GAMER % : SOLOMO & LOCATION GAMER VS. WORLDWIDE MOBILE GAMER 2013 ? 2018 16
3.9 SMARTPHONE VS. TABLET DEVICE VS. FEATURED PHONE GAMER % 2013 -2018 16
3.10 ADULT VS. TEEN RATIO AMONG TOTAL TABLET DEVICE GAMER UNDER SOLOMO & LOCATION GAMER 2013-2018 17
3.11 DAU VS. MAU AMONG SMARTPHONE VS. TABLET DEVICE GAMER IN SOLOMO & LOCATION PLATFORM 17
4.0 REVENUE TREND IN SOLOMO & LOCATION GAMING PLATFORM 18
4.1 REVENUE GENERATING % BY SMARTPHONE VS. TABLET DEVICE VS. FEATURED PHONE CATEGORY 2013-2018 18
4.2 SOLOMO & LOCATION GAMING ARPU TREND 2013-2018 18
4.3 REVENUE GENERATING RATIO AGAINST % OF TOTAL MICRO TRANSACTION IN DIFFERENT EXPENDITURE RANGE 19
4.4 REVENUE CONTRIBUTION % BY VIRTUAL GOODS ONLY VS. HYBRID GAME 2013-2018 19
5.0 SPENDING BEHAVIOR OF SOLOMO & LOCATION GAMER 20
5.1 GAMER SPENDING % AMONG TOTAL SOLOMO & LOCATION GAMING REVENUE 2013 -2018 20
5.2 GAMER SPENDING PORTION SPLIT OVER DIFFERENT CATEGORY OF REVENUE SOURCES 2013-2018 20
5.3 VIRTUAL GOODS CATEGORY: SOLOMO & LOCATION GAMERS SPENDING PORTION 21
5.4 MOBILE APP GAMER VS. SOLOMO & LOCATION GAMER: EITHER MAKE IN-APP PURCHASE OR UPGRADE FREE TO PAID VERSION 21
5.5 SOLOMO & LOCATION GAMER SPENDING PREFERENCE OVER PAID VS. VIRTUAL GOODS GAME 22
5.6 SOLOMO & LOCATION GAMERS AGE BRACKET WISE SPENDING HABIT ON TRADING VIRTUAL GOODS 22
5.7 MALE VS. FEMALE YEARLY SPENDING ON VIRTUAL GOODS WHILE PLAYING CASUAL GAME VS. MMG & REGULAR GAME IN SOLOMO & LOCATION PLATFORM 23
6.0 GENRE PREFERENCE OF SOLOMO & LOCATION GAMER 24
6.1 TOP PREFERRED SOLOMO & LOCATION GAMING GENRE 24
6.2 SOLOMO & LOCATION GAME REACH VS. GAME PLAY ENGAGEMENT % BY POPULAR GENRE 24
6.3 MALE VS. FEMALE SOLOMO & LOCATION GAME GENRE PREFERENCE 25
7.0 GAMER PSYCHOLOGY AND SOLOMO & LOCATION GAMING TREND 26
7.1 FREE2PLAY / VIRTUAL GOODS VS. PAID / FREEMIUM VS. HYBRID GAME PREFERENCE % 2013 ? 2018 26
7.2 MOBILE VS. TABLET DEVICE PREFERENCE OF SOLOMO & LOCATION GAMER UNDER DIFFERENT AGE BRACKET 26
7.3 MOBILE VS. TABLET DEVICE OWNERS SOLOMO & LOCATION GAMING PREFERENCE 2013-2018 27
7.4 SOLOMO & LOCATION GAMER PREFERENCE OVER IOS VS. ANDROID VS. OTHER OS PLATFORM 27
7.5 MOBILE VS. TABLET DEVICE: % OF DEVICE TIME SPENT ON SOLOMO & LOCATION GAMING (EXCEPT VOICE / SOCIAL MEDIA TIME) 28
7.6 TIME SPEND VS. SESSION OF SOLOMO & LOCATION GAMER DURING DAY PART 28
7.7 OTI VS. OTA DOWNLOAD TREND OF SOLOMO & LOCATION GAME 2012-2018 29
7.8 REAL LIFE CASH SPEND TREND ON VIRTUAL GOODS 29
7.9 SOLOMO & LOCATIVE GAME PLAY LOCATION 30
7.10 GAME PLAY LOCATION INSIDE HOME 30
8.0 FACTORS AFFECTING SOLOMO & LOCATION GAMER ENGAGEMENT 31
8.1 REASON FOR PLAYING SOLOMO & LOCATION GAME 31
8.2 FACTORS INFLUENCING POSITIVE SOLOMO & LOCATION GAME PLAY 31
8.3 BENEFIT EXPERIENCED FROM SOLOMO & LOCATION GAME PLAY 32
8.4 VIRALITY / COMMUNITY FACTORS INFLUENCE SOLOMO & LOCATION GAME PLAY 32
8.5 IPHONE VS. ANDROID VS. OTHER PLATFORM WISE HOURS SPENT & % OF DEDICATION ON SOLOMO & LOCATION GAMING 33
8.6 GAME FEATURES THAT INFLUENCE SOLOMO & LOCATION GAMER RECOMMENDING TO OTHERS 33
9.0 DEMOGRAPHY ANALYSIS OF SOLOMO & LOCATION GAMER 34
9.1 MALE VS. FEMALE SOLOMO & LOCATION GAMER 34
9.2 AGE BRACKET WISE MALE VS. FEMALE RATIO 34
9.3 MALE VS. FEMALE: AVERAGE SOLOMO & LOCATION GAMERS AGE 35
9.4 AVERAGE INCOME VS. % OF SOLOMO & LOCATION GAMER 35
9.5 SOLOMO & LOCATION GAMER VS. TRADITIONAL MOBILE GAMER % UNDER DIFFERENT AGE BRACKET 36
9.6 AVERAGE AGE OF SOLOMO & LOCATION GAMER VS. MOBILE TRADITIONAL GAMER 36
9.7 MALE VS. FEMALE REAL LIFE CASH SPENDING ON VIRTUAL GOODS IN SOLOMO & LOCATION GAMING 37
10.0 IN-GAME AD MONETIZATION IN SOLOMO & LOCATION GAMING PLATFORM AND LOYALTY ISSUES 38
10.1 GAME VS. OTHER APPS WISE AD IMPRESSION % 1Q 2011 ? 3Q 2012 TRACKING 38
10.2 BRANDED GAMES VS. LOCATION TRAILED IN-GAME AD VS. BRANDED VIRTUAL GOODS % 2012 ? 2018 38
10.3 GAMERS PREFERENCE OVER BRANDED GAME VS. IN-GAME ADS VS. BRANDED VIRTUAL GOODS 2012-2018 39
10.4 BIG BRAND VS. SMBS PREFERENCE OVER BRANDED GAME VS. LOCATION TRAILED IN-GAME AD VS. BRANDED VIRTUAL GOODS 2012 – 2018 40
10.5 LOCATION TRAILED IN-GAME ADS: IMPRESSIONS VS. CTR VS. REPEAT 40
10.6 SOCIAL ADS IN COMMUNITY / CASINO CLUB BASED GAME 2013 ? 2018 40
11.0 ADOPTION TREND IN SOLOMO & LOCATION GAMING PLATFORM 41
11.1 SOLOMO & LOCATION GAMING % IN TOTAL MOBILE GAMING 2013 ? 2018 41
11.2 PROFITABLE VS. NON-PROFITABLE SOLOMO & LOCATION GAMING 2013 ? 2018 41
11.3 SINGLE VS. MULTIPLE DEVICE PLATFORM GAME-PLAY TREND 2013 ? 2018 42
11.4 SINGLE VS. MULTIPLE PLATFORM GAME DISTRIBUTION 2013 ? 2018 42
11.5 BRANDED VS. NON-BRAND GAME / VIRTUAL GOODS TREND 2013 ? 2018 43
11.6 GPS ADOPTION PREDICTION IN GAMING DEVICE 2013 ? 2018 43
11.7 HYPER LOCAL VS. GAMIFICATION TECHNIQUE ADOPTION IN SOLOMO & LOCATION GAME 2013 ? 2018 44
11.8 COMMUNITY / CASINO CLUB GAMING VS. IN-GAME MONEY GAMBLING TREND 2013 ? 2018 44
11.9 HMTL5 VS. CLOUD PUBLISHING TREND 2013 ? 2018 45
11.10 BANNER AD VS. BRANDED GAMING / VIRTUAL GOODS MODEL TREND 2013 – 2018 45
11.11 NFC CHIP WITH DEVICE VS. NFC PAYMENT WITH SOLOMO & LOCATION GAME ADOPTION 2018 46
11.12 AUGMENTED UTILITY VS. RFID VS. LIFE LOGGING PLATFORM VS. MASS SOCIAL EXPERIENCE ADOPTION 2018 46
【レポート販売概要】
■ タイトル：Free2Play、仮想商品、ハイブリッドエコシステムにおけるSoLoMoゲーム・プレイ―行動：Social Local Mobile (SoLoMo) Game-Play Behavior in Free2Play, Virtual Goods & Hybrid Ecosystem■ 発行日：2012年12月13日
■ 調査会社：Mind Commerce
■ 商品コード：MCM312240012
■ 調査対象地域：グローバル
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