▼当市場調査レポートの詳細内容確認、お問い合わせ及びご購入申込は下記ページでお願いします。▼
■ 発行日：2012年11月25日
■ 調査会社：Mind Commerce
■ 商品コード：MCM312240024
■ 調査対象地域：グローバル
※当サイトは世界の市場調査レポート紹介サイトです。市場規模、市場動向、市場予測など、多様な分析データを含むグローバル調査レポートをご案内致します。日本国内を含むアジア太平洋、中国、ヨーロッパ、アメリカ、北米、中南米、中東、アフリカ地域などにおける、製品、サービス、技術、企業（メーカー、ベンダー）、市場シェア、市場環境など多様な項目に対応致します。当サイトでご紹介するレポートは「市場調査レポート販売サイトのMarketReport.jp」でお問い合わせ及びご購入可能です。
【レポートの概要（一部）】
1.0 BRIGHTNESS ON THE MOBILE ADVERTISING HORIZON 4
1.1 THE RAPIDLY CHANGING MOBILE ADVERTISING LANDSCAPE 4
1.2 MOBILE MESSAGING VENDORS GROW UP 12
1.3 MOBILE MESSAGING, MOBILE SEARCH CRITICAL ADVERTISING TOOL 12
1.4 LOCALIZED MOBILE ADS DRIVE KEY SALES IN SPECIFIC VERTICALS 15
1.5 MOBILE VIDEO AND APPS IS FASTEST GROWING CONTENT SECTOR 18
1.6 DATA TRAFFIC CHANGES FROM MEGABYTE TO GIGABYTE 20
2.0 SECTION 2 THE MOBILE MARKETING OPPORTUNITY 22
2.1 ADVERTISING SPENDING GROWTH FORECASTS 2012 TO 2020 22
2.2 EUROPEAN MOBILE MARKETING WILL GROW GRADUALLY 22
2.3 EUROPE MOBILE MARKETING EFFORTS MATURE SLOWLY 25
2.4 ASIA REMAINS MOBILE GLOBAL LEADER; U.S. LAGS 25
2.5 GROWTH OF MOBILE MARKETING SPENDING FACES CHALLENGES 26
3.0 SECTION 3 MOBILE MARKETING VENDORS MAKE THEIR MARK 28
3.1 SUPPLIERS PROVIDE DIVERSE SET OF OFFERINGS 28
3.2 ADVERTISING NETWORKS VIE FOR LEADING BRAND CLIENTELE 29
3.3 GLOBAL MARKET SPENDING TO REACH $54B BY 2020 33
3.4 MOBILE VIDEO ADVERTISING 41
3.4.1 CASE STUDY: HOW MOBILE VIDEO ADVERTISING CAN INCREASE SALES 41
3.5 YOUTUBE 43
3.5.1 YOUTUBE MOBILE VIDEO ADS 45
3.5.2 CASE STUDY: YOUTUBE VIDEO ADVERTISING WITH MOBILE COMMERCE APPLICATIONS 46
3.5.3 CASE STUDY: VIDEO ADVERTISING IN MOBILE APPS (HOW TO ATTRACT NEW USERS IN A CROWDED APP STORE?) 47
4.0 SECTION 4 RECOMMENDATIONS FOR THE MOBILE MARKETER 49
4.1 DURING AN ECONOMIC DOWNTURN 49
4.2 IMMEDIATE MEASUREMENT OF SUCCESS ATTRACTS ADVERTISERS 50
【レポート販売概要】
■ タイトル：モバイルマーケティングと広告の課題と機会2013：Mobile Marketing & Advertising 2013: Challenges and Opportunities■ 発行日：2012年11月25日
■ 調査会社：Mind Commerce
■ 商品コード：MCM312240024
■ 調査対象地域：グローバル
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