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■ 発行日：2011年10月16日
■ 調査会社：Mind Commerce
■ 商品コード：MCM312240150
■ 調査対象地域：グローバル
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【レポートの概要（一部）】
Part 1: Brightness on the Mobile Advertising Horizon. 4
The Rapidly Changing Mobile Advertising Landscape. 4
Mobile Messaging Vendors Grow Up. 13
Mobile Messaging, Mobile Search Critical Advertising Tool 14
Mobile Video and Apps Is Fastest Growing Content Sector. 23
Section 2: The Mobile Marketing Opportunity. 26
Advertising Spending Growth Forecasts 2012 to 2020. 26
European Mobile Marketing Will Grow Gradually. 26
Europe Mobile Marketing Efforts Mature Slowly. 30
Asia is Mobile Global Leader. 31
Growth of Mobile Marketing Spending Faces Challenges. 32
Section 3: Mobile Marketing Vendors Make Their Mark. 35
Suppliers Provide Diverse Set of Offerings. 35
Advertising Networks Vie for Leading Brand Clientele. 37
Section 4: Recommendations for the Mobile Marketer 54
During an Economic Downturn. 54
Global Market Spending to Reach $54B by 2020. 43
Immediate Measurement of Success Attracts Advertisers. 56
【レポート販売概要】
■ タイトル：Mobile Marketing & Advertising 2012: Challenges and Opportunities■ 発行日：2011年10月16日
■ 調査会社：Mind Commerce
■ 商品コード：MCM312240150
■ 調査対象地域：グローバル
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