キャリアのモバイル決済（Mペイメント）戦略：デジタルコンテンツからM-Walletまで...市場調査レポートについてご紹介

Table of contents
Table of exhibits
Companies mentioned
Executive summary
Section 1: Market overview and background
1.1 Definitions and overview
1.1.1 Context
1.1.2 Types of mobile payments
1.1.3 Overview of report
1.2 Banked vs. unbanked
1.3 New revenue opportunities for MNOs
1.4 Overview of mobile payments and wallets
1.4.1 M-wallet alternatives to MNOs
1.4.2 The mobile wallet: more than just payments
1.4.3 Configuring the handset for NFC
1.4.4 The NFC ecosystem and the role of the trusted service manager
Section 2: MNO approaches and strategies
2.1 Overview
2.2 MNO approaches: organizational structure
2.2.1 Separating access and OTT services
2.2.2 Working with financial institutions
2.2.3 Cross-operator partnerships
2.3 Overview of operator opportunities
2.4 Digital content
2.4.1 The role of operators in digital content ecosystems
2.4.2 IPhone penetration and operator approaches to digital content
2.5 Online commerce
2.6 Retail commerce
2.6.1 Operators and trusted service managers
2.6.2 Comparing operator TSM models
2.7 Revenue and churn analysis
2.8 Key takeaways for MNOs
Section 3: Case studies
3.1 Orange – France
3.1.1 Market context
3.1.2 Orange’s m-payment strategy
3.2 NTT Docomo – Japan
3.2.1 Market context
3.2.2 NTT Docomo’s m-payment strategy
3.3 Safaricom – Kenya
3.3.1 Market context
3.3.2 Safaricom’s m-payment strategy
3.4 Telcel – Mexico
3.4.1 Market context
3.4.2 Telcel’s m-payment strategy
3.5 T-Mobile – Poland
3.5.1 Market context
3.5.2 T-Mobile’s m-payment strategy
3.6 MTS – Russia
3.6.1 Market context
3.6.2 MTS’s m-payment strategy
3.7 SK Telecom – South Korea
3.7.1 Market context
3.7.2 SK Telecom’s m-payment strategy
3.8 Turkcell – Turkey
3.8.1 Market context
3.8.2 Turkcell’s m-payment strategy
3.9 O2 – United Kingdom
3.9.1 Market context
3.9.2 O2’s m-payment strategy
3.10 ATandT and ISIS – United States
3.10.1 Market context
3.10.2 ATandT’s and ISIS’s m-payment strategy
Related resources

Table of contents
Table of exhibits
Companies mentioned
Executive summary
Section 1: Market overview and background
1.1 Definitions and overview
1.1.1 Context
1.1.2 Types of mobile payments
1.1.3 Overview of report
1.2 Banked vs. unbanked
1.3 New revenue opportunities for MNOs
1.4 Overview of mobile payments and wallets
1.4.1 M-wallet alternatives to MNOs
1.4.2 The mobile wallet: more than just payments
1.4.3 Configuring the handset for NFC
1.4.4 The NFC ecosystem and the role of the trusted service manager
Section 2: MNO approaches and strategies
2.1 Overview
2.2 MNO approaches: organizational structure
2.2.1 Separating access and OTT services
2.2.2 Working with financial institutions
2.2.3 Cross-operator partnerships
2.3 Overview of operator opportunities
2.4 Digital content
2.4.1 The role of operators in digital content ecosystems
2.4.2 IPhone penetration and operator approaches to digital content
2.5 Online commerce
2.6 Retail commerce
2.6.1 Operators and trusted service managers
2.6.2 Comparing operator TSM models
2.7 Revenue and churn analysis
2.8 Key takeaways for MNOs
Section 3: Case studies
3.1 Orange – France
3.1.1 Market context
3.1.2 Orange’s m-payment strategy
3.2 NTT Docomo – Japan
3.2.1 Market context
3.2.2 NTT Docomo’s m-payment strategy
3.3 Safaricom – Kenya
3.3.1 Market context
3.3.2 Safaricom’s m-payment strategy
3.4 Telcel – Mexico
3.4.1 Market context
3.4.2 Telcel’s m-payment strategy
3.5 T-Mobile – Poland
3.5.1 Market context
3.5.2 T-Mobile’s m-payment strategy
3.6 MTS – Russia
3.6.1 Market context
3.6.2 MTS’s m-payment strategy
3.7 SK Telecom – South Korea
3.7.1 Market context
3.7.2 SK Telecom’s m-payment strategy
3.8 Turkcell – Turkey
3.8.1 Market context
3.8.2 Turkcell’s m-payment strategy
3.9 O2 – United Kingdom
3.9.1 Market context
3.9.2 O2’s m-payment strategy
3.10 ATandT and ISIS – United States
3.10.1 Market context
3.10.2 ATandT’s and ISIS’s m-payment strategy
Related resources