LTE、M2M及びOTT環境でのMNO向けの次世代ビジネスモデル（Next Generation Business Models for Mobile Network Operators (MNOs) in LTE, M2M, & OTT Environment）...市場調査レポートについてご紹介

1.0 EXECUTIVE SUMMARY 4
2.0 MARKET TREND 2013 AND BEYOND 6
2.1 FASTER ADOPTION OF 4G LTE BUT VOICE OVER LTE (VOLTE) / LTE DATA REVENUE IS NOT PROMISING 6
2.2 DATA CONNECTED ENVIRONMENT WILL ERODE TRADITIONAL REVENUE 7
2.3 OVER-THE-TOP (OTT) INTERVENTION BREAKS DOWN PRIVATE COMMUNICATION ECO-SYSTEM 8
2.3.1 FACEBOOK VOIP CASE CAN GET A CLOSER LOOK 9
2.4 M2M DEVELOPMENT IN CLIENT LEVEL FOSTERED GROWTH OF NETWORK SUPPORTS MARKET 9
2.5 FOCUS SHIFTING FROM CONNECTING PEOPLE TO CONNECTING OBJECTS 10
2.6 EVOLUTION OF NETWORKED BUSINESS OPPORTUNITY IN INDUSTRY VERTICAL 11
3.0 BRAND POSITIONING IN NEW MOBILE HORIZON: UTILIZATION OF WIRELESS PLATFORM AS FULL-SCALE CHANNEL 15
3.1 TUMBLR PROMOTED CONTENT CASE: BRAND’S CONSIDERATION 17
4.0 TRANSFORMATIVE BUSINESS MODELS FOR MOBILE NETWORK OPERATORS (MNOS) AS COMMUNICATION SERVICE PROVIDER (CSP) 19
4.1 CONNECTED HOME: SECURITY & ENERGY MANAGEMENT 19
4.2 INSURANCE TELEMATICS: USER – BASED INSURANCE (UBI) 20
4.3 VEHICLE TELEMATICS AS CSP 21
4.4 UTILITY MANAGEMENT AND SMART GRID 22
4.5 SUBSCRIBER DATA MANAGEMENT (SDM), BIG DATA AND RESEARCH 24
4.6 MEDIA / EVENT BROADCASTING PRODUCT 26
4.7 MOBILE RETAIL PAYMENT MANAGEMENT 27
4.8 HYBRID CLOUD BASED SERVICES 28
4.9 INTANGIBLE ASSETS MANAGEMENT 29
4.10 CONTENT MANAGEMENT & ADVERTISING MODEL 32
4.11 ENTERPRISE MOBILITY MANAGEMENT 32
4.12 RCSE (RICH COMMUNICATION SERVICE ENHANCED) – OTT APPS MODEL 33
4.13 PUBLIC SAFETY & EMERGENCY SERVICES 34
4.14 MOBILE HEALTH TELEMATICS 34
4.15 INTEGRATED HOME ENTERTAINMENT: INTERNET, TV, GAMING 35
4.16 NFC DRIVEN MOBILE FINANCIAL SERVICES 37
5.0 MOBILE NETWORK OPERATOR (MNO) STRATEGIC INITIATIVE ANALYSIS 39
5.1 AT&T 39
5.2 SK TELECOM 39
5.3 ENTEL 40
5.4 VERIZON 41
5.5 VODAFONE 41
5.6 ORANGE 42
5.7 SPRINT 43
5.8 DEUTSCHE TELEKOM 43
6.0 STRATEGIC GUIDELINE FOR MNOS AS CSP TO BUILD SUSTAINABLE BUSINESS MODEL 45
6.1 CHOOSE SERVICE-LAYER PARTNERSHIP OR JOINT VENTURE FOR COMPLETE SOLUTIONS 45
6.2 PUT STRATEGIC FOCUS ON SERVICE MASH-UP TREND 46
6.3 SOLID NGN SERVICE TRANSFORMATION PLAN IS FIRST 47

Figure 1: 4G LTE Network Adoption Market Prediction 2013 6
Figure 2: Networked Business Framework under 3 Waves of Connected Device Development 12
Figure 3: The disruptive potential of connectivity across various industry sectors 13
Figure 4: Mobile Purchase Offering: Conversion of Location Search & Intent Targeting 16
Figure 5: Cost vs. Revenue dimensions in Intangible Asset Management business model 31