LTEブロードキャスト：モバイルビデオ及びTV分野のゲーム・チェンジャー（LTE Broadcast: Global Market Game Changer for Mobile Video and TV in the post-4G World）...市場調査レポートについてご紹介

1.0 EXECUTIVE SUMMARY 4
2.0 INTRODUCTION 5
2.1 MARKET DRIVERS FOR MOBILE VIDEO AND VIDEO-ON-DEMAND (VOD) 6
2.2 LTE BROADCAST STANDARDS, FUNCTIONALITY AND BENEFITS 9
2.3 MULTICAST VIDEO USING LTE BROADCAST 10
2.4 THE VIDEO USER EXPERIENCE IN LTE WORLD 12
2.5 BROADCAST TV OVER LTE 14
2.5.1 TV BROADCAST ECOSYSTEM 15
2.5.2 CARRIERS 17
2.5.3 BROADCAST OVER NEW LTE DEVICES 18
2.5.4 THIRD PARTY AND CONTENT PROVIDER ROLE 22
2.5.5 CHARGING METHODS 22
2.5.6 SPECTRUM USAGE 23
2.5.7 CONCLUSION 25
2.6 MOBILE VIDEO ADVERTISING 25
2.6.1 YOUTUBE MOBILE VIDEOS ADVERTISING 26
3.0 LTE BROADCAST VENDORS AND SOLUTIONS 27
3.1 ERICSSON 27
MISSION/VISION 27
SERVICES 27
STRATEGY 28
ACTIVITIES 28
3.1.1 ERICSSON LTE BROADCAST SOLUTION PACKAGE 28
3.1.2 SOLUTION ANALYSIS 28
3.2 ALCATEL-LUCENT 29
3.2.2 ALCATEL LUCENT SWOT ANALYSIS 30
3.2.3 ALCATEL-LUCENT BROADCAST SOLUTION PACKAGE 31
3.2.4 THE SOLUTION ANALYSIS 32
3.3 QUALCOMM 32
3.3.1 QUALCOMM BROADCAST SOLUTION PACKAGE 32
3.3.2 SOLUTION ANALYSIS 33
3.4 HUAWEI 33
3.4.1 HUAWEI BROADCAST SOLUTION PACKAGE 33
3.4.2 SOLUTION ANALYSIS 33
3.5 CHALLENGES FOR VIDEO IN LTE 34
3.5.1 HIGH SPEED DATA AND BATTERY USAGE 36
3.6 VIDEO CALLING 36
4.0 MOBILE VIDEO MARKET ANALYSIS 38
4.1 MOBILE VIDEO ADVERTISING 38
4.1.1 OVER-THE-TOP VENDORS ROLE 42
4.1.2 ADVERTISING AGENCIES 45
4.2 MARKET ANALYSIS 2013-2018 47
4.3 REGIONAL 47
4.3.1 GLOBALLY 47
4.3.2 EUROPE 48
4.3.3 USA MARKET 50
4.3.4 ASIA 51
4.3.5 MIDDLE EAST & AFRICA 52
4.4 MOBILE VIDEO MARKET BY CATEGORY 53
4.4.1 VIDEO AS VALUE ADDED SERVICE 53
4.4.2 MOBILE TV SUBSCRIPTIONS 54
5.0 SUMMARY AND RECOMMENDATIONS 55
5.1 CARRIER RECOMMENDATIONS 55
5.2 NETWORK INFRASTRUCTURE VENDOR RECOMMENATIONS 55
5.3 CONTENT AGGREGATOR RECOMMENDATIONS 55

Figure 1 Worldwide Mobile Data Usage 5
Figure 2 TV broadcast over LTE Ecosystem 15
Figure 3: HD Devices Multiply Traffic 34
Figure 4: Video Quality and Video Advertising 35
Figure 5 Role of 3rd Party Software Vendors in Video Quality 35
Figure 6: Overall Subscriber Revenues from Video on Demand 38
Figure 7: 2012 to 2017 Video-on-Demand Revenue 39
Figure 8: Global Spending (in U.S. $ billions) on Mobile Advertising and Marketing, 2012, 2015 and 2020 41
Figure 9: Global Spending (in U.S. $ billions) on Mobile Marketing and Advertising by Type of Ad, 2012, 2016 and 2020 42
Figure 10 Global Video Revenues 2013-2018 ($USD Millions) 48
Figure 11 European Market Mobile Video Revenues 2013-2018 49
Figure 12 European market mobile video revenues 2013-2018 (Chart) 49
Figure 13 US Mobile Video Market 2013-2018 ($ USD millions) 50
Figure 14 Asia Mobile Video Market 2013-2018 ($ USD millions) 51
Figure 14 Asia Mobile Video Market 2013-2018 ($ USD millions) 52
Figure 16 US vs. Europe in Mobile Advertising 56