【レポートの概要（一部）】
TABLE OF CONTENTS
1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKET DEFINITION 16
1.3 MARKET SCOPE 17
1.4 YEARS CONSIDERED FOR THE STUDY 18
1.5 CURRENCY 19
1.6 STAKEHOLDERS 19
2 RESEARCH METHODOLOGY 20
2.1 RESEARCH DATA 20
2.1.1 SECONDARY DATA 21
2.1.2 PRIMARY DATA 21
2.1.2.1 Breakdown of primaries 21
2.1.2.2 Key industry insights 22
2.2 MARKET SIZE ESTIMATION 23
2.3 RESEARCH ASSUMPTIONS 24
2.4 LIMITATIONS OF THE STUDY 25
3 EXECUTIVE SUMMARY 26
4 PREMIUM INSIGHTS 30
4.1 ATTRACTIVE OPPORTUNITIES IN ENTERPRISE VIDEO MARKET 30
4.2 ENTERPRISE VIDEO MARKET IN NORTH AMERICA, BY SOLUTIONS AND COUNTRY 31
4.3 ENTERPRISE VIDEO MARKET: MAJOR COUNTRIES 32
5 MARKET OVERVIEW AND INDUSTRY TRENDS 33
5.1 INTRODUCTION 33
5.2 MARKET DYNAMICS 33
5.2.1 DRIVERS 34
5.2.1.1 Growing need to reduce operational expenses and increase efficiency 34
5.2.1.2 Rising internet penetration and growing demand for video streaming 34
5.2.1.3 Connecting geographically dispersed employees 34
5.2.1.4 Enterprise video as an effective tool for marketers 35
5.2.2 RESTRAINTS 35
5.2.2.1 Network connectivity issues and lack of supporting infrastructure 35
5.2.2.2 Security concerns 35
5.2.3 OPPORTUNITIES 35
5.2.3.1 Increasing adoption of video as a tool to enhance communication and collaboration across enterprises 35
5.2.3.2 Integration of AI and machine learning technology in enterprise
video offerings 36
5.2.3.3 Rising use of video analytics, AI, and machine learning 36
5.2.4 CHALLENGES 36
5.2.4.1 Complexities in using enterprise video as a UCC tool 36
5.3 ENTERPRISE VIDEO MARKET: USE CASES 37
5.3.1 HAIVISION 37
5.3.2 VIDYO 37
5.3.3 QUMU 38
5.3.4 KPOINT 38
6 ENTERPRISE VIDEO MARKET, BY COMPONENT 40
6.1 INTRODUCTION 41
6.2 SOLUTIONS 42
6.2.1 FOCUS ON IMPROVING THE INTERNAL AND EXTERNAL COMMUNICATION PROCESSES WITHIN ORGANIZATIONS IS DRIVING THE GROWTH OF ENTERPRISE VIDEO SOLUTIONS 42
6.2.2 VIDEO CONFERENCING 43
6.2.2.1 Growing need to streamline communication process between geographically dispersed employees is driving the growth of video conferencing solutions market 43
6.2.3 VIDEO CONTENT MANAGEMENT 44
6.2.3.1 Focus on managing the ever increasing video content in organizations is driving the growth of video content management solution market 44
6.2.4 WEBCASTING 45
6.2.4.1 Increase in the use of video streaming by organizations is driving the growth of webcasting solutions market 45
6.3 SERVICES 46
6.3.1 THE INCREASING ADOPTION OF ENTERPRISE VIDEO SOLUTIONS,
IS DRIVING THE GROWTH OF ASSOCIATED SERVICES IN THE GLOBAL ENTERPRISE VIDEO MARKET. 46
7 ENTERPRISE VIDEO MARKET, BY DEPLOYMENT MODE 47
7.1 INTRODUCTION 48
7.2 CLOUD 49
7.2.1 SCALABILITY AND COST-EFFECTIVENESS ARE THE MAJOR ADVANTAGES
OF ADOPTING CLOUD-BASED ENTERPRISE VIDEO SOLUTIONS 49
7.3 ON-PREMISES 50
7.3.1 SECURITY CONCERN AMONG ENTERPRISES IS THE MAIN REASON THAT DRIVES THE ADOPTION OF ON-PREMISES ENTERPRISE VIDEO SOLUTIONS 50
8 ENTERPRISE VIDEO MARKET, BY APPLICATION 52
8.1 INTRODUCTION 53
8.2 CORPORATE COMMUNICATIONS 54
8.2.1 GROWING NEED TO FACILITATE COMMUNICATION WITH EXTERNAL AND INTERNAL EMPLOYEES IN ORGANIZATIONS IS DRIVING THE GROWTH OF CORPORATE COMMUNICATION VIDEO SOLUTIONS MARKET 54
8.3 TRAINING & DEVELOPMENT 55
8.3.1 GROWTH OF E-LEARNING AND INTERACTIVE DISTANCE LEARNING IS DRIVING THE GROWTH OF ENTERPRISE VIDEO SOLUTIONS FOR TRAINING & DEVELOPMENT. 55
8.4 MARKETING & CLIENT ENGAGEMENT 56
8.4.1 NEED TO ENGAGE AUDIENCES, COMMUNICATE MORE EFFICIENTLY, AND EXPAND MARKETER’S REACH IS DRIVING THE GROWTH OF ENTERPRISE VIDEO SOLUTIONS FOR MARKETING AND CLIENT ENGAGEMENT 56
9 ENTERPRISE VIDEO MARKET, BY DELIVERY TECHNIQUE 57
9.1 INTRODUCTION 57
9.2 DOWNLOADING/TRADITIONAL STREAMING 57
9.3 ADAPTIVE STREAMING 57
9.4 PROGRESSIVE DOWNLOADING 57
10 ENTERPRISE VIDEO MARKET, BY VERTICAL 58
10.1 INTRODUCTION 59
10.2 IT AND TELECOM 60
10.2.1 GROWING NEED FOR TECHNICAL KNOWLEDGE SHARING THROUGH INTERACTIVE VIDEOS IS DRIVING THE ADOPTION OF ENTERPRISE VIDEO IN THE IT AND TELECOM VERTICAL 60
10.3 BANKING, FINANCIAL SERVICES AND INSURANCE (BFSI) 61
10.3.1 GROWING DEMAND AMONG MARKETERS FOR VIDEO BASED MARKETING AND SALES OF BANKING SERVICES AND ENHANCED BRANCH COMMUNICATIONS IS DRIVING THE GROWTH OF ENTERPRISE VIDEO IN
THE BFSI VERTICAL 61
10.4 HEALTHCARE AND LIFE SCIENCES 62
10.4.1 DEMAND FOR VIDEO BASED PLATFORM FOR TELEMEDICINE AND PATIENT CARE IS DRIVING THE GROWTH OF ENTERPRISE VIDEO IN THE HEALTHCARE AND LIFE SCIENCES VERTICAL 62
10.5 MEDIA AND ENTERTAINMENT 63
10.5.1 GROWING DEMAND FOR SUPERIOR PRODUCTION EXPERIENCE THROUGH HIGH-QUALITY VIDEO, AUDIO, AND CONTENT SHARING IS DRIVING THE GROWTH OF ENTERPRISE VIDEO IN THE MEDIA AND ENTERTAINMENT VERTICAL 63
10.6 EDUCATION 64
10.6.1 GROWING NEED FOR COLLABORATIVE VIDEO BASED EDUCATION IS DRIVING THE GROWTH OF ENTERPRISE VIDEO IN THE EDUCATION VERTICAL 64
10.7 RETAIL AND CONSUMER GOODS 65
10.7.1 GROWING NEED FOR ONLINE VIDEO CAMPAIGNS AND VIDEO TRAING FOR RETAIL EMPLOYEES IS DRIVING THE GROWTH OF ENTERPRISE VIDEO IN
THE RETAIL AND CONSUMER GOODS VERTICAL 65
10.8 OTHERS 66
11 ENTERPRISE VIDEO MARKET, BY REGION 68
11.1 INTRODUCTION 69
11.2 NORTH AMERICA 71
11.2.1 UNITED STATES 72
11.2.1.1 Focus on innovation in video technology is leading the growth of enterprise video market in United States 72
11.2.2 CANADA 72
11.2.2.1 Modernization of workplaces is driving the growth of enterprise video market in Canada 72
11.3 EUROPE 75
11.3.1 UK 75
11.3.1.1 Growing adoption of cloud and smartphones across the UK has significantly increased the demand for enterprise video solutions 75
11.3.2 GERMANY 75
11.3.2.1 Increase in number of startup companies will drive the growth of enterprise video market in Germany 75
11.3.3 FRANCE 75
11.3.3.1 Large enterprises and SMEs in the France are investing in enterprise video solutions to enhance the efficiency and reach of internal and external communication 75
11.3.4 REST OF EUROPE 76
11.4 ASIA PACIFIC 79
11.4.1 CHINA 80
11.4.1.1 China accounted for the largest market size in Asia Pacific enterprise video market 80
11.4.2 JAPAN 80
11.4.2.1 Increase in investments in new technologies across industries will boost the adoption of enterprise video solutions in Japan 80
11.4.3 AUSTRALIA AND NEW ZEALAND (ANZ) 80
11.4.3.1 Developed economy of ANZ will boost the growth of enterprise
video market 80
11.4.4 REST OF ASIA PACIFIC 80
11.5 MIDDLE EAST & AFRICA 83
11.5.1 KINGDOM OF SAUDI ARABIA (KSA) 83
11.5.1.1 Rapid advancements in cloud and mobile technologies is driving
the adoption of enterprise video solutions in the Kingdom of
Saudi Arabia 83
11.5.2 UNITED ARAB EMIRATES (UAE) 83
11.5.2.1 Increase in investments in new technologies across industries will boost the adoption of enterprise video solutions in UAE 83
11.5.3 SOUTH AFRICA 84
11.5.3.1 Increase in investments in incubators and startups will boost the growth of enterprise video market in South Africa 84
11.5.4 REST OF MIDDLE EAST & AFRICA 84
11.6 LATIN AMERICA 87
11.6.1 BRAZIL 87
11.6.1.1 Increasing internet penetration and rise in number of IT companies in Brazil is driving the growth of enterprise video market 87
11.6.2 MEXICO 87
11.6.2.1 Presence of technical expertise and advanced infrastructure is driving the growth of enterprise video market 87
11.6.3 REST OF LATIN AMERICA 87
12 COMPETITIVE LANDSCAPE 91
12.1 OVERVIEW 91
12.2 RANKING OF KEY PLAYERS, 2018 92
12.3 COMPETITIVE SCENARIO 93
12.3.1 NEW PRODUCT/SOLUTION/SERVICE LAUNCHES AND
PRODUCT ENHANCEMENTS 94
12.3.2 ACQUISITIONS 95
12.3.3 PARTNERSHIPS 95
13 COMPANY PROFILES 96
(Business Overview, Solutions Offered, Products Offered, Recent Developments, SWOT Analysis,
MnM View.)*
13.1 IBM 96
13.2 MICROSOFT 99
13.3 KALTURA 102
13.4 POLYCOM 104
13.5 CISCO 106
13.6 ADOBE 109
13.7 AVAYA 112
13.8 BRIGHTCOVE 115
13.9 VIDYO 119
13.10 VBRICK SYSTEMS 122
13.11 MEDIAPLATFORM 125
13.12 OOYALA 128
13.13 QUMU 130
13.14 PANOPTO 133
13.15 KEY INNOVATORS 136
* Business Overview, Solutions Offered, Products Offered, Recent Developments, SWOT Analysis,
MnM View Might Not Be Captured in Case of Unlisted Companies.
14 APPENDIX 141
14.1 DISCUSSION GUIDE 141
14.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 144
14.3 AVAILABLE CUSTOMIZATIONS 146
14.4 RELATED REPORTS 146
14.5 AUTHOR DETAILS 147
【レポート販売概要】
■ タイトル：エンタープライズビデオの世界市場予測（～2023年）■ 英文：Enterprise Video Market by Component (Solutions, Services), Solutions (Webcasting, Video Content Management, Video Conferencing), Application (Corporate Communications, Training & Development), Vertical, and Region - Global Forecast to 2023
■ 発行日：2018年11月15日
■ 調査会社：MarketsandMarkets
■ 商品コード：TC-2583
■ 調査対象地域：グローバル
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