【レポートの概要（一部）】
TABLE OF CONTENTS
1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 DEFINITION 13
1.3 STUDY SCOPE 14
1.3.1 MARKETS COVERED 14
1.3.2 GEOGRAPHIC SCORE 14
1.3.3 YEARS CONSIDERED FOR THE STUDY 15
1.4 CURRENCY 15
1.5 LIMITATIONS 15
1.6 STAKEHOLDERS 15
2 RESEARCH METHODOLOGY 16
2.1 RESEARCH DATA 16
2.1.1 SECONDARY DATA 17
2.1.1.1 Key data from secondary sources 17
2.1.2 PRIMARY DATA 18
2.1.2.1 Key data from primary sources 18
2.1.2.2 Key industry insights 19
2.1.2.3 Breakdown of primaries 19
2.2 MARKET SIZE ESTIMATION 20
2.2.1 BOTTOM-UP APPROACH 21
2.2.2 TOP-DOWN APPROACH 21
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 22
2.4 RESEARCH ASSUMPTIONS 23
3 EXECUTIVE SUMMARY 24
4 PREMIUM INSIGHT 29
4.1 INCREASING DEMAND FOR MOBILE ENGAGEMENT AUTOMATION SOLUTIONS IN RETAIL AND FINANCIAL SERVICES VERTICALS TO DRIVE MARKET GROWTH 29
4.2 MOBILE ENGAGEMENT AUTOMATION MARKET, BY VERTICAL 30
4.3 MOBILE ENGAGEMENT AUTOMATION MARKET, 2017 30
4.4 MOBILE ENGAGEMENT AUTOMATION MARKET, BY REGION & BY SOLUTION 31
4.5 MOBILE ENGAGEMNENT AUTOMATION MARKET: INDUSTRY ADOPTION ANALYSIS 32
5 MARKET OVERVIEW 33
5.1 INTRODUCTION 33
5.2 MARKET DYNAMICS 33
5.2.1 DRIVERS 34
5.2.1.1 High penetration of mobile phones 34
5.2.1.2 Increasing use of mobile device applications 34
5.2.1.3 Growing focus toward mobile first strategy 35
5.2.2 RESTRAINTS 35
5.2.2.1 High initial investment to set up mobile engagement automation campaigns 35
5.2.2.2 Difficulty in monetizing mobile apps 36
5.2.3 OPPORTUNITIES 36
5.2.3.1 Development of mobile engagement applications for healthcare vertical 36
5.2.3.2 Increased use of social media platforms enhancing mobile engagement automation 36
5.2.3.3 Rapid development of information technology and digital services increasing connectivity with consumers in travel and hospitality vertical 37
5.2.4 CHALLENGES 37
5.2.4.1 Increasing concerns related to data privacy 37
6 MOBILE ENGAGEMENT AUTOMATION MARKET, BY VERTICAL 38
6.1 INTRODUCTION 39
6.2 FINANCIAL SERVICES 40
6.3 MEDIA AND ENTERTAINMENT 42
6.4 RETAIL 44
6.5 TRAVEL AND HOSPITALITY 46
6.6 TELECOM AND IT 49
6.7 OTHERS 51
7 MOBILE ENGAGEMENT AUTOMATION MARKET, BY USER TYPE 53
7.1 INTRODUCTION 54
7.2 SMALL AND MEDIUM-SIZED ENTERPRISES 55
7.3 LARGE-SCALE ENTERPRISES 57
8 MOBILE ENGAGEMENT AUTOMATION MARKET, BY SOLUTION 59
8.1 INTRODUCTION 60
8.2 SMS AND MMS 61
8.3 PUSH NOTIFICATIONS 63
8.4 IN-APP MESSAGING 64
8.5 E-MAILS 66
8.6 APP /WEB CONTENT 69
8.7 OTHER SOLUTIONS 71
9 GEOGRAPHIC ANALYSIS 73
9.1 INTRODUCTION 74
9.2 NORTH AMERICA 76
9.2.1 US 79
9.2.2 CANADA 80
9.2.3 MEXICO 80
9.3 EUROPE 80
9.3.1 UK 84
9.3.2 GERMANY 84
9.3.3 FRANCE 84
9.3.4 REST OF EUROPE 84
9.4 APAC 85
9.4.1 JAPAN 88
9.4.2 CHINA 89
9.4.3 INDIA 89
9.4.4 AUSTRALIA 89
9.4.5 REST OF APAC 90
9.5 ROW 90
9.5.1 MIDDLE EAST & AFRICA 92
9.5.2 SOUTH AMERICA 92
10 COMPETITIVE LANDSCAPE 93
10.1 INTRODUCTION 93
10.2 MARKET RANKING ANALYSIS: MOBILE ENGAGEMENT AUTOMATION MARKET 94
10.3 COMPETITIVE SCENARIO 94
10.4 RECENT DEVELOPMENTS 95
10.4.1 PRODUCT LAUNCHES 95
10.4.2 PARTNERSHIPS/AGREEMENTS 96
10.4.3 ACQUISITIONS 96
11 COMPANY PROFILES 97
(Business Overview, Products Offered, Product Offering Scorecard, Business Strategy Scorecard, Recent Developments, Key Relationships)*
11.1 IBM 97
11.2 SALESFORCE 100
11.3 ORACLE 103
11.4 ADOBE 106
11.5 VIBES 109
11.6 SELLIGENT 111
11.7 URBAN AIRSHIP 114
11.8 APPBOY 116
11.9 LOCALYTICS 119
11.10 SWRVE 122
11.11 TAPJOY 125
11.12 MARKETO 128
11.13 KEY INNOVATORS 131
11.13.1 ACCENGAGE 131
11.13.2 FOLLOWANALYTICS 131
11.13.3 LEANPLUM 131
11.13.4 SMARTFOCUS 132
11.13.5 WEBTREKK 132
*Details on Business Overview, Products Offered, Product Offering Scorecard, Business Strategy Scorecard, Recent Developments, Key Relationships might not be captured in case of unlisted companies.
12 APPENDIX 133
12.1 INSIGHTS OF INDUSTRY EXPERTS 133
12.2 DISCUSSION GUIDE 134
12.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 136
12.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 138
12.5 AVAILABLE CUSTOMIZATIONS 140
12.6 RELATED REPORTS 140
12.7 AUTHOR DETAILS 141
【レポート販売概要】
■ タイトル：モバイル・エンゲージメントの世界市場予測（～2023年）■ 英文：Mobile Engagement Market by User Type (SME, LSE), Solution (SMS & MMS, Push Notification, In-App Messaging, E-mail, App/Web Content), Vertical (Financial Services, Retail, Travel & Hospitality, Telecom & IT), and Region - Global Forecast to 2023
■ 発行日：2017年10月4日
■ 調査会社：MarketsandMarkets
■ 商品コード：SE-5622
■ 調査対象地域：グローバル
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