【レポートの概要（一部）】
Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
• Market overview
• Top-vendor offerings
• Other prominent vendors
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: Market landscape
• Global stationery market
PART 06: Stationery supplies – distribution network
PART 07: Market overview
• Global writing and marking instruments market
• Five forces analysis
PART 08: Market segmentation by product
• Global writing and marking instruments market by product
• Pens
• Pencils
• Coloring writing instruments
• Markers and highlighters
• Writing accessories
• Geographical segmentation
• Global writing and marking instruments market by geography
• Writing and marking instruments market in APAC
• Writing and marking instruments market in Europe
• Writing and marking instruments market in North America
• Writing and marking instruments market in ROW
PART 09: Key leading countries
PART 10: Market drivers
• Emergence of luxury segment
• Rising product innovation and R&D
• Personalization and customization of pens
• Growth of multi-function pens
PART 11: Impact of drivers
PART 12: Market challenges
• Threat from counterfeit products and local brands
• Emergence of digitization
• Growth in e-mail communications
• Continuous decline in profit margins of vendors and retailers
PART 13: Impact of drivers and challenges
PART 14: Market trends
• Increase in number of home offices
• Growth in e-commerce
• Upsurge in promotional products market
• Emergence of adult art books
PART 15: Vendor landscape
• Competitive scenario
• Competitive benchmarking
PART 16: Key vendor analysis
• Crayola
• Faber-Castell
• Mitsubishi Pencil
• Newell Brands
• PILOT
• BIC
PART 17: Appendix
• List of abbreviation
PART 18: Explore Technavio
[List of Exhibits]
Exhibit 01: Countries considered for market analysis
Exhibit 02: Product offerings
Exhibit 03: Other prominent vendors
Exhibit 04: Global stationery market by application
Exhibit 05: Global stationery market 2015-2020 ($ billions)
Exhibit 06: Global writing and marking instruments market by distribution channel 2016
Exhibit 07: Global writing and marking instruments market (2016-2021) $ billions
Exhibit 08: Five forces analysis
Exhibit 09: Global writing and marking instruments market by product 2016-2021($billions)
Exhibit 10: Global writing and marking instruments market by product 2016-2021
Exhibit 11: Global pens market 2016-2021 ($ billions)
Exhibit 12: Global pencils market 2016-2021 ($ billions)
Exhibit 13: Global coloring writing instruments market 2016-2021 ($ billions)
Exhibit 14: Global markers and highlighters market 2016-2021 ($ billions)
Exhibit 15: Global writing accessories market 2016-2021 ($ billions)
Exhibit 16: Global writing and marking instruments market by geography 2016-2021
Exhibit 17: Writing and marking instruments market in APAC 2016-2021 ($ billions)
Exhibit 18: Writing and marking instruments market in Europe 2016-2021 ($ billions)
Exhibit 19: Writing and marking instruments market in North America 2016-2021 ($ billions)
Exhibit 20: Writing and marking instruments market in ROW 2016-2021 ($ billions)
Exhibit 21: Impact of drivers
Exhibit 22: Impact of drivers and challenges
Exhibit 23: Vendor matrix
Exhibit 24: Strategic initiatives: Overview
【レポート販売概要】
■ タイトル：筆記・マーキング用具の世界市場2017-2021：ペン、鉛筆、彩色用具、マーカー・ハイライトマーカー、筆記用具アクセサリ■ 英文：Global Writing and Marking Instruments Market 2017-2021
■ 発行日：2017年1月17日
■ 調査会社：Technavio
■ 商品コード：IRTNTR11595
■ 調査対象地域：グローバル
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