【レポートの概要（一部）】
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Top-vendor offerings
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: Market landscape
• Market overview
• Market size and forecast
• Five forces analysis
PART 06: Market segmentation by product type
• Pens
• Pencils
• Coloring writing instruments
• Markers and highlighters
• Writing accessories
PART 07: Market segmentation by distribution channel
PART 08: Geographical segmentation
• Writing and marking instruments market in APAC
• Writing and marking instruments market in Europe
• Writing and marking instruments market in North America
• Writing and marking instruments market in ROW
PART 09: Key leading countries
• China
• India
• US
PART 10: Market drivers
• Rise in number of home offices
• Product innovation and R&D
• Penchant for luxury writing instruments
• Rising student base and literacy rates in developing countries
PART 11: Impact of drivers
PART 12: Market challenges
• Digitalization and transition to paperless world
• Rise in competition from counterfeit products and local brands
• Growth in email communications
• Continuous decline in vendors’ profit margins
PART 13: Impact of drivers and challenges
PART 14: Market trends
• Growing popularity of eco-friendly biodegradable products
• Personalization of pens
• Rise in demand for multi-functional pens
• Growth in online retailing
PART 15: Vendor landscape
• Competitive scenario
• Other prominent vendors
PART 16: Key vendor analysis
• BIC
• Crayola
• Faber-Castell
• Kokuyo Camlin
• Mitsubishi Pencil
PART 17: Appendix
• List of abbreviations
PART 18: Explore Technavio
[List of Exhibits]
Exhibit 01: Product offerings
Exhibit 02: Overview of global writing and marking instruments market
Exhibit 03: Global writing and marking instruments market 2014-2019 ($ billions)
Exhibit 04: Five forces analysis
Exhibit 05: Global writing and marking instruments market by product type 2014
Exhibit 06: Global writing and marking instruments market by product type 2019
Exhibit 07: Global writing and marking instruments market by distribution channel 2014
Exhibit 08: Global writing and marking instruments market by geography 2014
Exhibit 09: Global writing and marking instruments market by geography 2019
Exhibit 10: Global writing and marking instruments market by geography 2014-2019
Exhibit 11: Writing and marking instruments market in APAC 2014-2019 ($ billions)
Exhibit 12: Writing and marking instruments market in Europe 2014-2019 ($ billions)
Exhibit 13: Writing and marking instruments market in North America 2014-2019 ($ billions)
Exhibit 14: Writing and marking instruments market in ROW 2014-2019 ($ billions)
Exhibit 15: Key leading countries
Exhibit 16: Major drivers of global writing and marking instruments market
Exhibit 17: Impact of drivers
Exhibit 18: Major challenges in global writing and marking instruments market
Exhibit 19: Impact of drivers and challenges
Exhibit 20: Emerging trends in global writing and marking instruments market
Exhibit 21: Leading vendors in global writing and marking instruments market
Exhibit 22: BIC: Business segmentation by revenue 2014
Exhibit 23: BIC: Geographical segmentation by revenue 2014
Exhibit 24: Crayola: Product segmentation
Exhibit 25: Faber-Castell: Product segmentation
Exhibit 26: Kokuyo Camlin: Product segmentation
Exhibit 27: Mitsubishi Pencil: Business segmentation by revenue 2014
Exhibit 28: Mitsubishi Pencil: Geographical segmentation by revenue 2014
【レポート販売概要】
■ タイトル：筆記具の世界市場2015-2019■ 英文：Global Writing and Marking Instruments Market 2015-2019
■ 発行日：2015年12月30日
■ 調査会社：Technavio
■ 商品コード：IRTNTR7708
■ 調査対象地域：グローバル
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