【レポートの概要（一部）】
PART 01: Executive summary
PART 02: Scope of the report
• Market overview
• End-user segments
• Base year and forecast period
• Vendor selection criteria
• Summation error
• Top-vendor offerings
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: Market landscape
• Market overview
• Product life cycle
• Global programmatic advertising display market
• Five forces analysis
PART 06: Market segmentation by display type
• Global programmatic advertising display market by display type
• Global programmatic advertising display market by desktops
• Global programmatic advertising display market by mobile devices
PART 07: Market segmentation by ad format
• Global programmatic advertising display market by ad format
PART 08: Market segmentation by auction type
• Global programmatic advertising display market by auction type
• Global programmatic advertising display market by open auction
• Global programmatic advertising display market by automated guaranteed
• Global programmatic advertising display market by invitation-only
• Global programmatic advertising display market by unreserved fixed-rate
PART 09: Buying criteria
PART 10: Geographical segmentation
• Global programmatic advertising display market by geography
• Programmatic advertising display market in Americas
• Programmatic advertising display market in EMEA
• Programmatic advertising display market in APAC
PART 11: Key leading countries
• US
• Japan
PART 12: Market drivers
PART 13: Impact of drivers
PART 14: Market challenges
PART 15: Impact of drivers and challenges
PART 16: Market trends
PART 17: Vendor landscape
• Competitive scenario
• Key leading vendors
• Other prominent vendors
PART 18: Appendix
• List of abbreviations
PART 19: Explore Technavio
[List of Exhibits]
Exhibit 01: Key regions in global programmatic advertising display market 2016-2021
Exhibit 02: Product offerings
Exhibit 03: Overview of global programmatic advertising display market
Exhibit 04: Product life cycle of programmatic advertising display 2016 and 2021
Exhibit 05: Global programmatic advertising display market 2016-2021 ($ billions)
Exhibit 06: Five forces analysis
Exhibit 07: Global programmatic advertising display market by display type 2016-2021 (% revenue share)
Exhibit 08: CAGR comparison of global programmatic advertising display market by display type 2016-2021 (%)
Exhibit 09: Global programmatic advertising display market by desktops 2016-2021 ($ billions)
Exhibit 10: Global programmatic advertising display market by mobile devices 2016-2021 ($ billions)
Exhibit 11: Global programmatic advertising display market by ad format 2016 and 2021 (% revenue share)
Exhibit 12: Global programmatic advertising display market by ad format 2016 and 2021 ($ billions)
Exhibit 13: CAGR comparison of global programmatic advertising display market by ad format 2016-2021 (%)
Exhibit 14: Global programmatic advertising display market by auction type 2016-2021 (% revenue share)
Exhibit 15: Revenue comparison of global programmatic advertising display market by auction type 2016-2021 ($ billions)
Exhibit 16: CAGR comparison of global programmatic advertising display market by auction type 2016-2021 (%)
Exhibit 17: Global programmatic advertising display market by open auction 2016-2021 ($ billions)
Exhibit 18: Global programmatic advertising display market by automated guaranteed 2016-2021 ($ billions)
Exhibit 19: Global programmatic advertising display market by invitation-only 2016-2021 ($ billions)
Exhibit 20: Global programmatic advertising display market by unreserved fixed-rate 2016-2021 ($ billions)
Exhibit 21: Buying criteria for programmatic advertising display
Exhibit 22: Global programmatic advertising display market by geography 2016-2021 (% revenue share)
Exhibit 23: Revenue comparison of global programmatic advertising display market by geography 2016-2021 ($ billions)
Exhibit 24: CAGR comparison of global programmatic advertising display market by geography 2016-2021 (%)
Exhibit 25: Programmatic advertising display market in Americas 2016-2021 ($ billions)
Exhibit 26: Programmatic advertising display market in EMEA 2016-2021 ($ billions)
Exhibit 27: Programmatic advertising display market in APAC 2016-2021 ($ billions)
Exhibit 28: Programmatic advertising display market in US 2016-2021 ($ billions)
Exhibit 29: Programmatic advertising display market in Japan 2016-2021 ($ billions)
Exhibit 30: Impact of drivers
Exhibit 31: Impact of drivers and challenges
Exhibit 32: Other prominent vendors
【レポート販売概要】
■ タイトル：プログラム広告ディスプレイの世界市場2017-2021■ 英文：Global Programmatic Advertising Display Market 2017-2021
■ 発行日：2016年12月21日
■ 調査会社：Technavio
■ 商品コード：IRTNTR11209
■ 調査対象地域：グローバル
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