【レポートの概要（一部）】
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Market overview
• Top-vendor offerings
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: Country profile: China
• Economic indicators
PART 06: Market landscape
• Market overview
• Market size and forecast
• Five forces analysis
PART 07: Market segmentation by device used for shopping
• Market segmentation by device used for shopping
PART 08: Market segmentation by customer category
• Market segmentation by customer category
PART 09: Market segmentation by product category
• B2C e-commerce market in China by product category
• Apparel, footwear, and accessories
• Consumer electronics and electricals
• Beauty and personal care products
• Infants’ and mothers’ products
• Publications
• Food and beverages
• Other products
PART 10: Market drivers
• Growing Internet and smartphone penetration and rise in online spending
• Growing seasonal sales
• Free shipping and hassle-free returns
• Easy payment options and increase in time poverty
PART 11: Impact of drivers
PART 12: Market challenges
• Threat from counterfeit products
• Slow pace of growth in payment options
• Government regulations and taxes
• Increase in product returns
• Growing retail real estate
• Absence of touch element
PART 13: Impact of drivers and challenges
PART 14: Market trends
• Growth of m-commerce
• Rising popularity of digital payment services
• Social media marketing
• Rise of online-only brands and products
• Omni-channel retailing
• Unmanned aerial vehicles as mode of delivery
PART 15: Vendor landscape
• Competitive scenario
• Alibaba
• Dangdang (E-commerce China Dangdang)
• JD.com
• Suning (Suning Commerce Group)
• Vipshop
• Other prominent vendors
PART 16: Explore Technavio
[List of Exhibits]
Exhibit 01: Key characteristics of the market
Exhibit 02: Insights into consumer behavior
Exhibit 03: Market opportunities
Exhibit 04: Logistics strategies
Exhibit 05: Criteria for brands to select a particular e-retailer
Exhibit 06: Merchandising management
Exhibit 07: Market entry barriers
Exhibit 08: China: Key economic indicators 2014
Exhibit 09: Population in China 2009-2014 (billions)
Exhibit 10: GDP per capita in China 2009-2014 ($)
Exhibit 11: Employment to population ratio in China 2009-2014
Exhibit 12: Internet penetration rate in China 2009-2014
Exhibit 13: Mobile subscription rate in China 2009-2014
Exhibit 14: Retail market in China 2015-2020 ($ trillions)
Exhibit 15: Brick-and-mortar retail versus e-commerce in China 2015 and 2020
Exhibit 16: Brick-and-mortar retail versus e-commerce in China 2010-2015 ($ trillions)
Exhibit 17: Brick-and-mortar retail versus e-commerce in China 2010-2015 (% of total retail)
Exhibit 18: Brick-and-mortar retail versus e-commerce in China 2015-2020 ($ trillions)
Exhibit 19: Brick-and-mortar retail versus e-commerce in China 2015-2020 (% of total retail)
Exhibit 20: Brick-and-mortar retail market in China 2015-2020 ($ trillions)
Exhibit 21: E-commerce market in China 2015-2020 ($ trillions)
Exhibit 22: B2C versus C2C e-commerce in China 2015 and 2020
Exhibit 23: B2C versus C2C e-commerce in China 2010-2015 ($ billions)
Exhibit 24: B2C versus C2C e-commerce in China 2010-2015 (% of total e-commerce)
Exhibit 25: B2C versus C2C e-commerce in China 2015-2020 ($ billions)
Exhibit 26: B2C versus C2C e-commerce in China 2015-2020 (% of total e-commerce)
Exhibit 27: C2C e-commerce market in China 2015-2020 ($ billions)
Exhibit 28: Digital buyers: China versus world 2014 and 2015 (millions of people)
Exhibit 29: Digital buyers in China 2015-2020 (millions of people)
Exhibit 30: Digital buyer penetration rate in China 2015-2020 (% of total digital population)
Exhibit 31: Digital buyers: China versus ROW 2014 and 2015 (millions of people)
Exhibit 32: Digital buyers: China versus ROW 2014 and 2015 (% of global digital buyers)
Exhibit 33: B2C e-commerce market in China 2015-2020 ($ billions)
Exhibit 34: Five forces analysis
Exhibit 35: Market segmentation by device used for shopping 2010-2015 ($ billions)
Exhibit 36: Market segmentation by device used for shopping 2010-2015 (% of total)
Exhibit 37: Market segmentation by device used for shopping 2015 and 2020 (% of total)
Exhibit 38: Market segmentation by device used for shopping 2015-2020 ($ billions)
Exhibit 39: Market segmentation by device used for shopping 2015-2020 (% of total)
Exhibit 40: B2C e-commerce market in China via PC 2015-2020 ($ billions)
Exhibit 41: B2C e-commerce market in China via mobile device 2015-2020 ($ billions)
Exhibit 42: Ratio of mobile Internet users to other Internet users in China 2014
Exhibit 43: Ratio of mobile Internet users to rest of the population in China 2014
Exhibit 44: Ratio of m-commerce users to other mobile Internet users in China 2014
Exhibit 45: Market segmentation by customer category 2015 (% of revenue)
Exhibit 46: B2C e-commerce market in China by product category
Exhibit 47: B2C e-commerce market in China by product category 2015 and 2020
Exhibit 48: B2C e-commerce market in China by product category 2015-2020 ($ billions)
Exhibit 49: B2C e-commerce market in China for apparel, footwear, and accessories 2015-2020 ($ billions)
Exhibit 50: B2C e-commerce market in China for consumer electronics and electricals 2015-2020 ($ billions)
Exhibit 51: B2C e-commerce market in China for beauty and personal care products 2015-2020 ($ billions)
Exhibit 52: B2C e-commerce market in China for infants’ and mothers’ products 2015-2020 ($ billions)
Exhibit 53: B2C e-commerce market in China for publications 2015-2020 ($ billions)
Exhibit 54: B2C e-commerce market in China for food and beverages 2015-2020 ($ billions)
Exhibit 55: B2C e-commerce market in China for other products 2015-2020 ($ billions)
Exhibit 56: Smartphone penetration rate in China 2015-2020 (% of total mobile phone users)
Exhibit 57: Smartphone users in China 2015-2020 (millions of people)
Exhibit 58: Other factors driving market growth
Exhibit 59: Impact of drivers
Exhibit 60: Other factors hindering market growth
Exhibit 61: Impact of drivers and challenges
Exhibit 62: Online payments in China 2015-2020 ($ trillions)
Exhibit 63: Social media users in China 2015 (% of total population)
Exhibit 64: Mobile social media users in China 2015 (% of total population)
Exhibit 65: Omni-channel strategy by Alibaba Group: Advanced shopping experiences
Exhibit 66: Other factors that impact market growth
Exhibit 67: Alibaba: Business segmentation by revenue 2015
Exhibit 68: Alibaba: Business segmentation by revenue 2014 and 2015 ($ millions)
Exhibit 69: Dangdang: Business segmentation by revenue 2015
Exhibit 70: Dangdang: Business segmentation by revenue 2014 and 2015 ($ millions)
Exhibit 71: JD.com: Business segmentation by revenue 2015
Exhibit 72: JD.com: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 73: Suning: Product segmentation by revenue 2015
Exhibit 74: Suning: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 75: Suning: Geographical segmentation by revenue 2015
Exhibit 76: Vipshop: Business segmentation by revenue 2015
Exhibit 77: Vipshop: Business segmentation by revenue 2014 and 2015 ($ billions)
【レポート販売概要】
■ タイトル：中国のB2C電子商取引（Eコマース）市場2016-2020■ 英文：Business-to-Consumer E-Commerce Market in China 2016-2020
■ 発行日：2016年5月9日
■ 調査会社：Technavio
■ 商品コード：IRTNTR9327
■ 調査対象地域：中国
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