【レポートの概要（一部）】
1. Executive Summary
1.1. Key trends
1.2. Cable, number one purveyor of TV programming
1.3. Europe: a disparate landscape
1.4. Despite real disparities, digital TV in at least two-thirds of homes
1.5. TV: top money-maker
1.6. Asia-Pacific is catching up Europe
1.7. USA: world’s biggest on-demand market
1.8. UK, the European leader
1.9. Strong correlation between TV access mode and pay-TV adoption rates
2. Methodology
2.1. Indicators by country
2.2. Definitions
2.3. Pay-TV segmentation
2.4. Sources
3. Viewer behaviour
3.1. Stagnant live TV viewing
3.2. How much is the development of on-demand sources hurting live programming?
3.3. Is the hard copy dead?
3.4. How we will watch TV in future
4. Audiovisual services access modes
4.1. TV access worldwide
4.2. Is cord-cutting good for terrestrial TV?
4.3. Emerging markets: cable driving growth
4.4. TV via satellite still making strides
4.5. Limits of IPTV penetration
4.6. The future of access modes
4.7. Worldwide, almost 3 out of 4 households have access to digital television in 2014
4.8. Forces driving the progress of digital TV
4.9. Timetable for the digital switchover worldwide
4.10. The future progress of digital TV
5. Audiovisual industry revenue
5.1. Growth of audiovisual revenue worldwide
5.2. TV revenue growth
5.3. Growth of linear TV revenue worldwide
5.4. Growth of household spending on TV services
5.5. Growth of pay-TV revenue
5.6. TV access and premium services
5.7. Growth of TV ad revenue worldwide
5.8. TV revenue growth
5.9. Growth of video hard copy sales worldwide
5.10. The growth of video hard copy sales worldwide
5.11. Growth of video on-demand revenue worldwide
5.12. The growth of video on-demand revenue worldwide
6. Audiovisual media market players
6.1. America’s hegemony continues
6.2. Increasingly competitive OTT players
6.3. American OTT vendors already have a solid foothold in Europe
【レポート販売概要】
■ タイトル：世界のテレビおよび動画サービス市場：地上波、衛星、ケーブル、IPテレビ、DVD、ブルーレイ、VOD■ 英文：World TV & Video Services Markets : Terrestrial - Satellite - Cable - IPTV - DVD - Blu-ray - Video on demand
■ 発行日：2015年8月
■ 調査会社：IDATE
■ 商品コード：IDATE509307
■ 調査対象地域：グローバル
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