世界の家電市場動向...市場調査レポートについてご紹介

1. Executive Summary
1.1. The 10 key CE industry trends in 2015
1.2. CE device sales will continue to rise up to 2019
1.3. Mobile devices: best sellers worldwide
1.4. Over 2.3 billion connectable devices will be sold in 2015

2. Methodology
2.1. Indicators
2.2. Geographical coverage

3. Top 10 consumer electronics industry trends
3.1. Trend # 1. More and more streaming devices in the home
3.1.1. Dedicated devices for OTT video on the TV
3.1.2. The Internet giants take the lead
3.2. Trend # 2. Development of a multi-screen environment
3.2.1. More devices = more solutions?
3.2.2. More interaction with equipment
3.3. Trend # 3. Smart Toys: toys meet video games
3.3.1. Skylanders, the pioneer
3.3.2. Disney Infinity
3.3.3. A market oligopoly
3.4. Trend # 4. Technological innovations for TV
3.4.1. Ultra HD, the new high definition resolution standard
3.4.1. Ultra HD, the new high definition resolution standard
3.4.3. Quantum Dot (QDot) technology
3.4.4. Disparate player strategies
3.5. Trend # 5. Virtual reality, augmented reality, mixed reality: emerging markets
3.5.1. 3.5.1. Virtual reality and augmented reality: coming soon to a device near you
3.5.2. Virtual reality: the future of video games? A few high-profile examples
3.6. Trend # 6. Smart watches and wristbands waiting to catch on
3.6.1. A market poised for take-off
3.6.2. A growing population of vendors
3.6.3. Future outlook
3.7. Trend # 7. User interfaces and screen reader interaction modes in need of change
3.7.1. New browsing methods for CE
3.8. Trend # 8. Increasingly feature-rich STBs
3.8.1. Increasingly feature-rich STBs
3.9. Trend # 9. OTT video services going on the offensive
3.9.1. A fast-changing video environment
3.9.2. Reactions from the TV universe
3.10. Trend # 10. The connected TV ecosystem
3.10.1. More and more TV households are Internet households too
3.10.2. How are CE industry players positioned?
3.10.3. How are TV industry players positioned?
3.10.4. How are Internet companies positioned?

4. CE market development status
4.1. More than 2.3 billion connectable devices will be sold in 2015
4.2. Revived TV market growth expected in 2015
4.3. Most TVs sold in North America and in Europe are smart TVs
4.4. 17.1% of TV households will have an Ultra-HD set in 2019

5. The set-top box (STB) segment: new features and a changing market
5.1. OTT slowing STB market growth
5.2. Digital STBs sales: regional disparities
5.3. Cable STBs: replacement rate pacing market growth
5.4. Satellite STBs: growth sustained mainly by Asia-Pacific
5.5. Terrestrial STBs: a growing market
5.6. IPTV STBs: 8.6% average annual growth between 2015 and 2019

6. Digital Media Boxes (DMB): veteran products facing off against new streaming devices
6.1. An average 3.5% rise in annual sales between 2015 and 2019
6.2. Home consoles: Sony and Microsoft the top sellers
6.3. Blu-ray players: an ailing market
6.4. DMA/DMR: up and coming
6.5. 6.5. DVR: a stable market

7. Computers: losing their place in the home to tablets
7.1. A declining market
7.2. An average 2.2% drop in computer sales between 2015 and 2019, versus an 11.3% increase for tablets
7.3. Desktop computers losing steam

8. Portable media devices: a thriving market, thanks to smartphones
8.1. The most dynamic CE market segment
8.2. Smartphones: global ubiquity
8.3. Tablets: Steady increase in sales
8.4. Handheld consoles: growing competition from smartphones and tablets
8.5. Handheld consoles represent 2.7% of total Portable Media Device sales worldwide in 2015